The library of the 2.0 century Kelly Gardiner Web Services Manager State Library of Victoria ‘ Title’on this keyline. Arial Bold 36 pts

It’s not just a blog Web 2.0 breaks the linear connection between one user and a distant machine Dynamic delivery of content and services Fluid data that mixes and flows where it’s needed Networks of services and light-weight applications that grab content and data and deliver it to users - fast Adapts to users’ workflows, rather than forcing them to work around system constraints It really is a web

Why does it matter? “ Web 2.0” websites like Youtube and Photobucket account for 12% of all US web activity Their market share (of visits) has grown 688% over the past two years Wikipedia is the top “educational reference” site with over 26% market share On Wikipedia, most readers were 18-24; most users who edited entries were 45-54 Only a tiny percentage of people interact/edit But visits to Wikipedia outnumbered those to Encarta 3400 to 1 It changes users’ expectations (US visits for the week ended April 7, reported by Hitwise)

“ Web 2.0” websites like Youtube and Photobucket account for 12% of all US web activity

Their market share (of visits) has grown 688% over the past two years

Wikipedia is the top “educational reference” site with over 26% market share

On Wikipedia, most readers were 18-24; most users who edited entries were 45-54

Only a tiny percentage of people interact/edit

But visits to Wikipedia outnumbered those to Encarta 3400 to 1

It changes users’ expectations

(US visits for the week ended April 7, reported by Hitwise)

People are used to… Book mark Note book Maps Blog Books Scholar News Search web Groups Images My Google Google

We have to match that Targeted User content Register Blogs Multi media Data bases Indexes Catalogue Content Search Partners Enquiries Library

Example: dynamic search Assumption: users want to constantly refine searches Our task: help them do that But what about expanding, exploring, discovery? We can use the rich data we already own to offer deeper, broader possibilities. Facets and clustered results (structured finding) Suggested searches (push, best bets, subject browse) Other users’ recommendations (collaborative finding) Serve results in unexpected or useful places (widgets) Offer results from other sources (unified discovery)

Assumption: users want to constantly refine searches

Our task: help them do that

But what about expanding, exploring, discovery?

We can use the rich data we already own to offer deeper, broader possibilities.

Facets and clustered results (structured finding)

Suggested searches (push, best bets, subject browse)

Other users’ recommendations (collaborative finding)

Serve results in unexpected or useful places (widgets)

Offer results from other sources (unified discovery)

Understand our users’ tasks Find Analyse Annotate Publish Comment Cite Bookmark/note Learn Organise Visit Collect/copy Collaborate Teach Share Explore Register Read Describe/review Organise Compare Enjoy Web 2.0 is about them, not us

Find

Analyse

Annotate

Publish

Comment

Cite

Bookmark/note

Learn

Organise

Visit

Collect/copy

Collaborate

Teach

Share

Explore

Register

Read

Describe/review

Organise

Compare

Enjoy

SLV online slv.vic.gov.au last redeveloped 2004 and expanded hugely since then Catalogues, databases, applications all separate Vicnet portal redevelopment underway Legacy sites include A Place Called Victoria, Victorians at War User focused sites: inside a dog, Your Treasures New sites: Mirror of the World, Learning zone Around 3 million users per year and rising rapidly

slv.vic.gov.au last redeveloped 2004 and expanded hugely since then

Catalogues, databases, applications all separate

Vicnet portal redevelopment underway

Legacy sites include A Place Called Victoria, Victorians at War

User focused sites: inside a dog, Your Treasures

New sites: Mirror of the World, Learning zone

Around 3 million users per year and rising rapidly

Issues & opportunities The Library’s needs have changed Users’ expectations are dramatically different SLV site structures need review User experience varies across our sites and applications There are more systems which interconnect, and more paths between them Users access our sites from many sources, especially search engines The web has changed and changes every day What will web 3.0 look like?

The Library’s needs have changed

Users’ expectations are dramatically different

SLV site structures need review

User experience varies across our sites and applications

There are more systems which interconnect, and more paths between them

Users access our sites from many sources, especially search engines

The web has changed and changes every day

What will web 3.0 look like?

SLV 2.0 principles Consistently describe information and objects View and present our many information repositories as a single source Provide users with many windows into relevant information, and opportunities to contribute and interact Deliver online services and content dynamically.

Consistently describe information and objects

View and present our many information repositories as a single source

Provide users with many windows into relevant information, and opportunities to contribute and interact

Deliver online services and content dynamically.

This season’s layers Description Discovery Data Delivery

SLV 2.0 deliverables A network of targeted goal-oriented content gateways A redeveloped corporate web site and Vicnet Service oriented architecture Redesigned presentation layer, with integrated and consistent user experience, branding and navigation Greater user-generated content and interaction Federated search of sites, catalogues, services and databases SLV-wide online information architecture, including consistent taxonomy Pool of easily accessible and re-usable content with associated metadata Expanding suite of easily deployed tools and applications

A network of targeted goal-oriented content gateways

A redeveloped corporate web site and Vicnet

Service oriented architecture

Redesigned presentation layer, with integrated and consistent user experience, branding and navigation

Greater user-generated content and interaction

Federated search of sites, catalogues, services and databases

SLV-wide online information architecture, including consistent taxonomy

Pool of easily accessible and re-usable content with associated metadata

Expanding suite of easily deployed tools and applications

Summary Find new ways to classify, deliver and discover Give users a chance to comment, classify, tag, review, publish, annotate, interact Provide a federated and multi-faceted search function Keep content current Match our users’ tasks, interests and workflows with our specialist collections and expertise Send our data & content out into the world Bring other data or services into our sites.

Find new ways to classify, deliver and discover

Give users a chance to comment, classify, tag, review, publish, annotate, interact

Provide a federated and multi-faceted search function

Keep content current

Match our users’ tasks, interests and workflows with our specialist collections and expertise

Send our data & content out into the world

Bring other data or services into our sites.

Push data

Tags Tags/suggest

Tags User content Context links

Pull data Push data

Provide value User content

What next?

‘ Body text’ on this keyline. Arial 24 pts

SLV 2.0 development process Web Strategy paper to Board Action plan prepared Internal workshops underway Next steps Industry research Competitor analysis Set benchmarks Crystal ball gazing User research and testing Move to service oriented architecture Iterative development of new web services Gradual site redevelopment Research new content gateways More user research and testing.

Web Strategy paper to Board

Action plan prepared

Internal workshops underway

Next steps

Industry research

Competitor analysis

Set benchmarks

Crystal ball gazing

User research and testing

Move to service oriented architecture

Iterative development of new web services

Gradual site redevelopment

Research new content gateways

More user research and testing.