Everything 2.0 Kelly Gardiner Web Services Manager ‘ Title’on this keyline. Arial Bold 36 pts

Web 2.0 is not just a blog (not that there’s anything wrong with that…) It breaks the linear connection between one user and a distant machine Software is not on your machine – it’s on the web Dynamic delivery of content and services Fluid data that mixes and flows where it’s needed Networks of services and light-weight applications that grab content and data and deliver it to users – fast Adapts to users’ workflows, rather than forcing them to work around system constraints It really is a web

Why does it matter? Yes, some of Web 2.0 is bubble, some is fashion. Half of it you won’t even remember this time next decade (unless you bought shares) Only a tiny percentage of people interact But – and there is a but… Wikipedia is the top “educational reference” site with over 26% market share On Wikipedia, most readers were 18-24; most users who edited entries were 45-54 Visits to Wikipedia outnumber those to Encarta 3400 to 1 Using dynamic services changes users’ expectations (US visits for the week ended April 7, reported by Hitwise)

Yes, some of Web 2.0 is bubble, some is fashion. Half of it you won’t even remember this time next decade (unless you bought shares)

Only a tiny percentage of people interact

But – and there is a but…

Wikipedia is the top “educational reference” site with over 26% market share

On Wikipedia, most readers were 18-24; most users who edited entries were 45-54

Visits to Wikipedia outnumber those to Encarta 3400 to 1

Using dynamic services changes users’ expectations

(US visits for the week ended April 7, reported by Hitwise)

What it really means for us SLV 2.0 principles Consistently describe information and objects View and present our many information repositories as a single source Provide users with many windows into relevant information, and opportunities to contribute and interact Deliver online services and content dynamically. We create our own web

SLV 2.0 principles

Consistently describe information and objects

View and present our many information repositories as a single source

Provide users with many windows into relevant information, and opportunities to contribute and interact

Deliver online services and content dynamically.

We create our own web

How to do it Find new ways to classify, deliver and discover Give users a chance to comment, classify, tag, review, publish, annotate, interact Provide a federated and multi-faceted search function Keep content current Match our users’ tasks, interests and workflows with our specialist collections and expertise Send our data & content out into the world Bring other data or services into our sites Repackage and re-use our rich data and content.

Find new ways to classify, deliver and discover

Give users a chance to comment, classify, tag, review, publish, annotate, interact

Provide a federated and multi-faceted search function

Keep content current

Match our users’ tasks, interests and workflows with our specialist collections and expertise

Send our data & content out into the world

Bring other data or services into our sites

Repackage and re-use our rich data and content.

Tags Tags/suggest

Tags User content Context links

Pull data Push data

Provide value User content

Push data

Tags Suggest

Everything 2.0 It’s not the way of the future, it’s the way of last year Patrons are used to it You never know, it might be fun Dynamic data and web services are fundamental changes to the way information is organised and accessed We can use these invisible tools to generate better services and provide more relevance than Google We can use it for the forces of goodness and niceness And look forward to 3.0 (that’s not a joke).

It’s not the way of the future, it’s the way of last year

Patrons are used to it

You never know, it might be fun

Dynamic data and web services are fundamental changes to the way information is organised and accessed

We can use these invisible tools to generate better services and provide more relevance than Google

We can use it for the forces of goodness and niceness

And look forward to 3.0 (that’s not a joke).