Intros/Buffer 10 min <br />August Discussion 10 min<br />Cool Things 10 min<br />Goals 5 min<br />Focus Exercise 10 min<br...
<ul><li>BlogHer event:
Tweeting a suggested stick slogan using hash tag
Posting a photo of the product display to their Facebook page & tagging us
Twitpic of the booth using the hash tag
Follow the brand on Facebook
QR code that will take them directly to Facebookpage
Signing the Guest Book
Posting a blog (of any length) about us
Check into the Booth on Foursquare and push check-in to Twitter/Facebook
25th Anniversary
Post old pictures
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Lateral thinking exercises

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Lateral thinking exercises

  1. 1. Intros/Buffer 10 min <br />August Discussion 10 min<br />Cool Things 10 min<br />Goals 5 min<br />Focus Exercise 10 min<br />Random Word Entry 5 min<br />Innovative Thinking 30 min<br />Evaluate & Eliminate 5 min<br />Decision Time 5 min<br />Agenda<br />
  2. 2. <ul><li>BlogHer event:
  3. 3. Tweeting a suggested stick slogan using hash tag
  4. 4. Posting a photo of the product display to their Facebook page & tagging us
  5. 5. Twitpic of the booth using the hash tag
  6. 6. Follow the brand on Facebook
  7. 7. QR code that will take them directly to Facebookpage
  8. 8. Signing the Guest Book
  9. 9. Posting a blog (of any length) about us
  10. 10. Check into the Booth on Foursquare and push check-in to Twitter/Facebook
  11. 11. 25th Anniversary
  12. 12. Post old pictures
  13. 13. Create posts surrounding marriage and anniversaries
  14. 14. Witty word plays off the number 25</li></ul>August <br />Activities<br />
  15. 15. Cool <br />Things<br />
  16. 16. Hit Goal “Likes” Count<br />Raise Brand Awareness <br />Increase Fan Engagement<br />Drive purchase intent<br />Facebook Goals<br />
  17. 17. Focus Statement Exercise<br />This exercise will re-focus the goals and help to align without limiting creativity<br />Description<br /><ul><li>Put one of the 3 goals in the Focus Statement Box.
  18. 18. Ask yourself the question above the box, and put your </li></ul> answers on the (Reason Why) line.s(i.e. To Drive Likes)<br /><ul><li>Flip the reason into a question (i.e. How to Drive Likes)
  19. 19. Now ask yourself the question below the box and put </li></ul> the answers on the (Barrier) lines. (i.e. Awareness)<br /><ul><li> Flip the barrier into a question (i.e. How to Drive Awareness)</li></ul>Explanation<br />
  20. 20. How to:<br />How to:<br />(reason why)<br />(reason why)<br />Why is this good?<br />Focus Statement: <br />What is stopping us?<br />(barrier)<br />(barrier)<br />How to:<br />How to:<br />
  21. 21. Random Word Exercise<br />This exercise will disrupt your thought pattern to expand your ideas in a provoking way<br />Description<br /><ul><li>Pull word from randomly generated list here </li></ul>http://creativitygames.net/random-word-generator/randomwords/8<br /><ul><li> Choose the first five words that come to mind in </li></ul> association with the random word<br /><ul><li>Start ideating around those word extensions</li></ul>Explanation<br />
  22. 22. Ideas<br />Extension Words<br />Random Word: <br />
  23. 23.
  24. 24.
  25. 25. Decision Time: Top Ideas<br />1<br />2<br />3<br />4<br />5<br />
  26. 26. Post-It<br />

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