Presentation by Chris Addison and Luz Marina Alvare at the KM Impact Challenge unConference - Washington, 6th May 2011

1. CrowdMarketeers:Quantity, Quality and Consequences Luz Marina Alvare and Chris Addison, International Food Policy Research Institute, Washington, DC Friday May 6th 2010 KM Impact Challenge Unconference, Washington DC

2. Quantity: Reach by country2010 South Africa Ethiopia Congo DRC Uganda United States at No. 52 750,000+

3. Where the conversation is happening Quantitative Marketeers

4. Marketeers influencing www.ifpri.org Quantitative www.ifpri.org

5. Height:visits Wikipedia Feedburner Email Google books

6. Width:Pages per visit Washington Post Nestle WFP Feedburner/email Repec Email Eldis Google books Qualitative

7. Depth:Average time on site Email Google Books SciDev ELDIS Mobile

8. Email, Social Media, Wikipedia, Facebook, Feedburner

9. Email, Social Media, Wikipedia, Facebook, Feedburner

10. Email, Social Media, Wikipedia, Facebook, Feedburner

11. Email, Social Media, Wikipedia, Facebook, Feedburner

12. Email, Social Media, Wikipedia, Facebook, Feedburner

13. Quality:Different Crowds

14. Scholarly marketeers Qualitative

15. Peers conversations and sharing Qualitative Qualitative

16. Be where your stakeholders hangout

17. Who puts you on the map?

18. Who puts you on the map?

19. Consequence: Linking Quoting & Effects ifpri.org Occurrence:416kLinks:45k 2010 Global Hunger Index

20. Consequences: RealTime

21. Consequence Quantitative Readers Visits Followers Citations Linking

22. Consequence Qualitative E-mail overflow Online presence Prestige Reputation