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BuyTheBigO_SocialMedia10142009

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  • + markjohnsoncommunications Mark Johnson 1 month ago
    Very helpful and infomrative for social media newbies.
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Ads are everywhere. People see and hear between 5500 and 6000 per day (87,600,000 throughout their lives)People still watch TV, but they zip through the ads. They read news online. Recommendations and opinions for every product and service are now online.

Marketing is changing because we are changingThe marketing industry is undergoing a dramatic transformation – from mass marketing toengagement with the individual. What is driving this change? The truth is, it is consumers who are transforming the way that marketers market to them.Marketing used to be about shouting your message as loudly as possible at customers who, on the whole, did not question this method.Gradually, through the maturation of direct marketing, the emphasis shifted towards trying to talk to customers individually, but often without listening to them.Marketing has had to become two-way, and marketers must learn to interact with, and not interrupt, their customers.But it is not just about listening; marketing needs to engage with its customers, across multiple online and offline channels, in a transparent, timely and consistent manner.

Marketing is changing because we are changingThe marketing industry is undergoing a dramatic transformation – from mass marketing toengagement with the individual. What is driving this change? The truth is, it is consumers who are transforming the way that marketers market to them.Marketing used to be about shouting your message as loudly as possible at customers who, on the whole, did not question this method.Gradually, through the maturation of direct marketing, the emphasis shifted towards trying to talk to customers individually, but often without listening to them.Marketing has had to become two-way, and marketers must learn to interact with, and not interrupt, their customers.But it is not just about listening; marketing needs to engage with its customers, across multiple online and offline channels, in a transparent, timely and consistent manner.

Engagement needs to start where Google stopsGoogle, and search marketing in general, has changed the face of customer acquisition forever. It has made finding products a hyper-efficient marketplace, creating a highly trackable, bid-based environment where increased money spent well really will increase traffic driven to a website.When the customer arrives on the home page, if there is nothing compelling to engage them, or no process to move them on through the customer life cycle, they will simply return with one click to the list of the site’s competitors detailed on Google. Marketing spend is wasted – regardless of the high volume of traffic figures the website team is keen to present.

This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.http://www.feedzilla.com/our_content.asp

http://www.mooney.com/index.php?option=com_comprofiler&Itemid=148&user=505&contentid=492

Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).http://www.feedzilla.com/our_content.asp

So, if Whole Foods did so well because they worked together, how is Right at Home going to do that? Well, This is where we are headed. This is in our plan right now. Of course this will be entirely adaptive as time and technology progress. This is what we want to start all new franchisees on and get all existing franchisees at least.Reasons Why:-We want one corporate presence. It is simpler easier. -It is less for you to maintain.

http://www.friendster.com/Window’s Live

Make your content go places – Through portable videos, PDF files, images, audio files, etc. you can make your content travel far and wide to various people and places and provide a link there to help them reach back to your website. This can be done on YouTube or even on Tagged.com, etc. This will help you to penetrate faster in the market and reach wide customers.http://ezinearticles.com/Slidesharehttp://www.scribd.comhttp://issuu.com/1..http://www.docstoc.com/2.http://www.gazhoo.com/3.http://www.edocr.com/4.http://docs.thinkfree.com/5.http://www.insightory.com/6.http://share.zoho.com/homepage

Goals/Objectives (define SMART Goals)Specific and detailedMeasureable inputs and outputs that can be identified and measuredAssignable tasks that can be given to specific peopleRealistic and achievable given resource and time constraintsTime-bound (with a time frame) you want to reachWho are your ideal customersUnderstand not everyone is or wants to be a participantSpectators – Read, watch and listen to conversations in the online world. Creators – Participate in the conversation by writing articles and blogs. Create content in videos, podcasts and blogs. They publish lists and directories of relevant products, services and companies.Critics – Provide comments, rate content and provide reviews. Collectors – Tag information, subscribe to feeds and vote on their favorite articles, videos, podcasts and photos.Joiners – Participate in social networking sites such as Facebook, MySpace and LinkedIn. They participate in demographic and interest specific social networking sites.

http://checkusernames.com/http://myuserna.me/http://usernamez.com/

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BuyTheBigO_SocialMedia10142009 - Presentation Transcript

  1. Successful Tacticsfor Social Media Optimization andSocial Media Marketing
    Why Social Media matters in today’s
    marketing environment and how to
    get in the game.
  3. 14% of people trust ads
    78%trust consumer recommendations
    Source: Nielsen Global Trust in Advertising Survey
  4. “Social media describes the online technologies and
    practices that people use to share opinions, insights,
    experiences, and perspectives with each other.
    Social media can take many different forms,
    including text, images, audio, and video. Popular social
    mediums include blogs, message boards, mediums include
    blogs, message boards, podcasts, wikis, and vlogs.”
    {wikipedia.org}
  5. WORD OF MOUTH IN THE 21ST CENTURY
  6. 2/3 of the economy is now influenced by personal recommendation
    75% of consumers have visited social media
    49% have made a purchase decision based on what they gathered
    Source: McKinsey & Company
  7. Why People Talk
    Five reasons people talk:
    Because they love you
    Because they hate you
    Because they want to know something about you
    Because they were asked their opinion about you
    Because their community is talking about you
  9. What Social Media Can Do for You
    Increase your exposure
    On the search engines and in sites/places where people visit
    Build trust & preference
    Engage in conversation with customers and prospects
  11. What it Takes
    Time
    Commitment
    Passion
  12. What Social Media Can Do for You
    Increase your exposure
    On the search engines and in sites/places where people visit
    Social Media Optimization (SMO)
    Build trust & preference
    Engage in conversation with customers and prospects
    Social Media Marketing (SMM)
  14. Can create additional listings indexed by search engines
  15. Can create additional listings indexed by search engines
  16. Social Media Optimization (SMO)
    ON SITE -- Involves implementing changes to optimize your website so it is:
    More easily linked to
    More highly visible in social media
    More frequently included in relevant posts on blogs, podcasts and vlogs.
  17. Tips For SMO
    Increase your linkability
    Add a blog
    Add white papers, thought pieces
    Add a community
    Aggregating content that exists elsewhere
    • Fresh content
    • Links and more links
    • Search engines find it easy to crawl blogs
    • Encourage visitors to leave comments and links which search engines love
    Why Search Engines Love Blogs
  22. Tips For SMO
    Make tagging and bookmarking easy
    Add quick bookmark buttons
    Use relevant tags where possible
  24. <script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script>
  26. Tips For SMO
    Make it easy for your content travel
    RSS Feeds
    Email signups, enabled content
  29. Social Media Marketing (SMM)
    OFF-SITE -- An active role in relation to social media through the creation and distribution of content and other messages through the social web by some form of viral marketing.
    Creating, commenting, participating
  31. 150M Unique Visitors
    126M Unique Visitors
    64M Unique Visitors
    48M Unique Visitors
  32. Tips for Social Media Marketing (SMM)
  33. Social Media Real Estate
  36. 48 million members -- 1 new member/second
    From 3.6 million monthly visitors to 7.7 million.
    Third largest online job site.
  37. Linked In
  41. Simple Tips For SMM
    Quality content relevant to your niche
    Submit to publications/sites in your industry and to articlesites
    Make sure you are listed in industry directories
    Make your content go placesand allow free sharing and access
    Post images, audio, video, presentations on sharing sites
  42. Step 1: Listen
  44. Manual Ways to Monitor
    TWIST
  46. Automated Tracking
  47. Step 2: Define the What & Who
  49. Step 3: Develop Your Plan
  50. There are three commons ways to leverage conversations:
    To avoid issues or problems (and crisis situations)
    To do category and consumer research
    Identifying and engaging customers, prospects and influencers
  51. What Not to Do
  52. What to Do
  55. Step 4: Execute Your Plan
  56. Step 5: Measure
  58. General Tips
    Use the living room rules
    Join the conversation don’t interrupt
    Stay away from jargon/Use real language
    Be real
    Don’t forget your roots, be humble
    Be a user resource, even if it doesn’t benefit you directly in the short term
    Reward helpful and valuable users
    Know how to target your audience
    Don’t be afraid to try new things, stay fresh
  59. Check your company name/user name
    checkusernames.commyuserna.meusernamez.com
    Bozell
  60. Kim MickelsenManaging PrincipalBozell402-965-4317kmickelsen@bozell.com
  61. Questions?
SlideShare Zeitgeist 2009

+ Kim MickelsenKim Mickelsen Nominate

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