Successful Tacticsfor Social Media Optimization andSocial Media Marketing<br />Why Social Media matters in today’s<br />ma...
14% of people trust ads<br />78%trust consumer recommendations<br />Source:  Nielsen Global Trust in Advertising Survey   ...
“Social media describes the online technologies and <br />practices that people use to share opinions, insights, <br />exp...
WORD OF MOUTH IN THE 21ST CENTURY<br />
2/3 of the economy is now influenced by personal recommendation<br />75% of consumers have visited social media<br />49% h...
Why People Talk<br />Five reasons people talk:<br />Because they love you<br />Because they hate you<br />Because they wan...
What Social Media Can Do for You<br />Increase your exposure<br />On the search engines and in sites/places where people v...
What it Takes<br />Time  <br />Commitment<br />Passion<br />
What Social Media Can Do for You<br />Increase your exposure<br />On the search engines and in sites/places where people v...
Can create additional listings indexed by search engines<br />
Can create additional listings indexed by search engines<br />
Social Media Optimization (SMO)<br />ON SITE -- Involves implementing changes to optimize your website so it is:<br />More...
Tips For SMO<br />Increase your linkability<br />Add a blog<br />Add white papers, thought pieces<br />Add a community<br ...
<ul><li> Fresh content
 Links and more links
Search engines find it  easy to crawl blogs
Encourage visitors to leave comments and links which search engines love</li></ul>Why Search Engines Love Blogs<br />
Tips For SMO<br />Make tagging and bookmarking easy <br />Add quick bookmark buttons<br />Use relevant tags where possible...
&lt;script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/addthis_widget.php?v=12&quot; &gt;&lt;/scri...
Tips For SMO<br />Make it easy for your content travel<br />RSS Feeds<br />Email signups, enabled content<br />
Social Media Marketing (SMM)<br />OFF-SITE -- An active role in relation to social media through the creation and distribu...
150M Unique Visitors<br />126M Unique Visitors<br />64M Unique Visitors<br />48M Unique Visitors<br />
Tips for Social Media Marketing (SMM)<br />
Social Media Real Estate<br />
48 million members -- 1 new member/second<br />From 3.6 million monthly visitors to 7.7 million.<br />Third largest online...
Linked In<br />
Simple Tips For SMM<br />Quality content relevant to your niche<br />Submit to publications/sites in your industry and to ...
Step 1:  Listen<br />
Manual Ways to Monitor<br />TWIST<br />
Automated Tracking<br />
Step 2:  Define the What & Who<br />
Step 3:  Develop Your Plan<br />
There are three commons ways to leverage conversations:<br />To avoid issues or problems (and crisis situations)<br />To d...
What Not to Do<br />
What to Do<br />
Step 4:  Execute Your Plan<br />
Step 5:  Measure<br />
General Tips  <br />Use the living room rules<br />Join the conversation don’t interrupt<br />Stay away from jargon/Use re...
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BuyTheBigO_SocialMedia10142009

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From the presentation at the Oct 14 Buy the Big O show.

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  • Ads are everywhere. People see and hear between 5500 and 6000 per day (87,600,000 throughout their lives)People still watch TV, but they zip through the ads. They read news online. Recommendations and opinions for every product and service are now online.
  • Marketing is changing because we are changingThe marketing industry is undergoing a dramatic transformation – from mass marketing toengagement with the individual. What is driving this change? The truth is, it is consumers who are transforming the way that marketers market to them.Marketing used to be about shouting your message as loudly as possible at customers who, on the whole, did not question this method.Gradually, through the maturation of direct marketing, the emphasis shifted towards trying to talk to customers individually, but often without listening to them.Marketing has had to become two-way, and marketers must learn to interact with, and not interrupt, their customers.But it is not just about listening; marketing needs to engage with its customers, across multiple online and offline channels, in a transparent, timely and consistent manner.
  • Marketing is changing because we are changingThe marketing industry is undergoing a dramatic transformation – from mass marketing toengagement with the individual. What is driving this change? The truth is, it is consumers who are transforming the way that marketers market to them.Marketing used to be about shouting your message as loudly as possible at customers who, on the whole, did not question this method.Gradually, through the maturation of direct marketing, the emphasis shifted towards trying to talk to customers individually, but often without listening to them.Marketing has had to become two-way, and marketers must learn to interact with, and not interrupt, their customers.But it is not just about listening; marketing needs to engage with its customers, across multiple online and offline channels, in a transparent, timely and consistent manner.
  • Engagement needs to start where Google stopsGoogle, and search marketing in general, has changed the face of customer acquisition forever. It has made finding products a hyper-efficient marketplace, creating a highly trackable, bid-based environment where increased money spent well really will increase traffic driven to a website.When the customer arrives on the home page, if there is nothing compelling to engage them, or no process to move them on through the customer life cycle, they will simply return with one click to the list of the site’s competitors detailed on Google. Marketing spend is wasted – regardless of the high volume of traffic figures the website team is keen to present.
  • This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.http://www.feedzilla.com/our_content.asp
  • http://www.mooney.com/index.php?option=com_comprofiler&Itemid=148&user=505&contentid=492
  • Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).http://www.feedzilla.com/our_content.asp
  • <script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script>
  • <script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script>
  • So, if Whole Foods did so well because they worked together, how is Right at Home going to do that? Well, This is where we are headed. This is in our plan right now. Of course this will be entirely adaptive as time and technology progress. This is what we want to start all new franchisees on and get all existing franchisees at least.Reasons Why:-We want one corporate presence. It is simpler easier. -It is less for you to maintain.
  • http://www.friendster.com/Window’s Live
  • Make your content go places – Through portable videos, PDF files, images, audio files, etc. you can make your content travel far and wide to various people and places and provide a link there to help them reach back to your website. This can be done on YouTube or even on Tagged.com, etc. This will help you to penetrate faster in the market and reach wide customers.http://ezinearticles.com/Slidesharehttp://www.scribd.comhttp://issuu.com/1..http://www.docstoc.com/2.http://www.gazhoo.com/3.http://www.edocr.com/4.http://docs.thinkfree.com/5.http://www.insightory.com/6.http://share.zoho.com/homepage
  • Goals/Objectives (define SMART Goals)Specific and detailedMeasureable inputs and outputs that can be identified and measuredAssignable tasks that can be given to specific peopleRealistic and achievable given resource and time constraintsTime-bound (with a time frame) you want to reachWho are your ideal customersUnderstand not everyone is or wants to be a participantSpectators – Read, watch and listen to conversations in the online world. Creators – Participate in the conversation by writing articles and blogs. Create content in videos, podcasts and blogs. They publish lists and directories of relevant products, services and companies.Critics – Provide comments, rate content and provide reviews. Collectors – Tag information, subscribe to feeds and vote on their favorite articles, videos, podcasts and photos.Joiners – Participate in social networking sites such as Facebook, MySpace and LinkedIn. They participate in demographic and interest specific social networking sites.
  • http://checkusernames.com/http://myuserna.me/http://usernamez.com/
  • BuyTheBigO_SocialMedia10142009

    1. 1. Successful Tacticsfor Social Media Optimization andSocial Media Marketing<br />Why Social Media matters in today’s<br />marketing environment and how to <br />get in the game.<br />
    2. 2.
    3. 3. 14% of people trust ads<br />78%trust consumer recommendations<br />Source: Nielsen Global Trust in Advertising Survey <br />
    4. 4. “Social media describes the online technologies and <br />practices that people use to share opinions, insights, <br />experiences, and perspectives with each other. <br />Social media can take many different forms, <br />including text, images, audio, and video. Popular social <br />mediums include blogs, message boards, mediums include <br />blogs, message boards, podcasts, wikis, and vlogs.” <br /> {wikipedia.org}<br />
    5. 5. WORD OF MOUTH IN THE 21ST CENTURY<br />
    6. 6. 2/3 of the economy is now influenced by personal recommendation<br />75% of consumers have visited social media<br />49% have made a purchase decision based on what they gathered<br />Source: McKinsey & Company<br />
    7. 7. Why People Talk<br />Five reasons people talk:<br />Because they love you<br />Because they hate you<br />Because they want to know something about you<br />Because they were asked their opinion about you<br />Because their community is talking about you<br />
    8. 8.
    9. 9. What Social Media Can Do for You<br />Increase your exposure<br />On the search engines and in sites/places where people visit<br />Build trust & preference<br />Engage in conversation with customers and prospects<br />
    10. 10.
    11. 11. What it Takes<br />Time <br />Commitment<br />Passion<br />
    12. 12. What Social Media Can Do for You<br />Increase your exposure<br />On the search engines and in sites/places where people visit<br />Social Media Optimization (SMO)<br />Build trust & preference<br />Engage in conversation with customers and prospects<br />Social Media Marketing (SMM)<br />
    13. 13.
    14. 14. Can create additional listings indexed by search engines<br />
    15. 15. Can create additional listings indexed by search engines<br />
    16. 16. Social Media Optimization (SMO)<br />ON SITE -- Involves implementing changes to optimize your website so it is:<br />More easily linked to<br />More highly visible in social media <br />More frequently included in relevant posts on blogs, podcasts and vlogs. <br />
    17. 17. Tips For SMO<br />Increase your linkability<br />Add a blog<br />Add white papers, thought pieces<br />Add a community<br />Aggregating content that exists elsewhere<br />
    18. 18. <ul><li> Fresh content
    19. 19. Links and more links
    20. 20. Search engines find it easy to crawl blogs
    21. 21. Encourage visitors to leave comments and links which search engines love</li></ul>Why Search Engines Love Blogs<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25. Tips For SMO<br />Make tagging and bookmarking easy <br />Add quick bookmark buttons<br />Use relevant tags where possible<br />
    26. 26.
    27. 27. &lt;script type=&quot;text/javascript&quot; src=&quot;http://s7.addthis.com/js/addthis_widget.php?v=12&quot; &gt;&lt;/script&gt;<br />
    28. 28.
    29. 29. Tips For SMO<br />Make it easy for your content travel<br />RSS Feeds<br />Email signups, enabled content<br />
    30. 30.
    31. 31.
    32. 32. Social Media Marketing (SMM)<br />OFF-SITE -- An active role in relation to social media through the creation and distribution of content and other messages through the social web by some form of viral marketing.<br />Creating, commenting, participating<br />
    33. 33.
    34. 34. 150M Unique Visitors<br />126M Unique Visitors<br />64M Unique Visitors<br />48M Unique Visitors<br />
    35. 35. Tips for Social Media Marketing (SMM)<br />
    36. 36. Social Media Real Estate<br />
    37. 37.
    38. 38.
    39. 39. 48 million members -- 1 new member/second<br />From 3.6 million monthly visitors to 7.7 million.<br />Third largest online job site.<br />
    40. 40. Linked In<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44. Simple Tips For SMM<br />Quality content relevant to your niche<br />Submit to publications/sites in your industry and to articlesites<br />Make sure you are listed in industry directories<br />Make your content go placesand allow free sharing and access <br />Post images, audio, video, presentations on sharing sites<br />
    45. 45. Step 1: Listen<br />
    46. 46.
    47. 47. Manual Ways to Monitor<br />TWIST<br />
    48. 48.
    49. 49. Automated Tracking<br />
    50. 50. Step 2: Define the What & Who<br />
    51. 51.
    52. 52. Step 3: Develop Your Plan<br />
    53. 53. There are three commons ways to leverage conversations:<br />To avoid issues or problems (and crisis situations)<br />To do category and consumer research <br />Identifying and engaging customers, prospects and influencers<br />
    54. 54. What Not to Do<br />
    55. 55. What to Do<br />
    56. 56.
    57. 57.
    58. 58. Step 4: Execute Your Plan<br />
    59. 59. Step 5: Measure<br />
    60. 60.
    61. 61. General Tips <br />Use the living room rules<br />Join the conversation don’t interrupt<br />Stay away from jargon/Use real language<br />Be real<br />Don’t forget your roots, be humble<br />Be a user resource, even if it doesn’t benefit you directly in the short term<br />Reward helpful and valuable users<br />Know how to target your audience<br />Don’t be afraid to try new things, stay fresh <br />
    62. 62. Check your company name/user name<br />checkusernames.commyuserna.meusernamez.com<br />Bozell<br />
    63. 63. Kim MickelsenManaging PrincipalBozell402-965-4317kmickelsen@bozell.com<br />
    64. 64. Questions?<br />

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