<ul><li>Marketing is entering a whole new era </li></ul>www.kmf.com Social media and their impact on Europe and Germany Marketing is entering a whole new era
Because they’re changing everything: your friendships, your web power and the entire internet. www.kmf.com Why is everybody talking about social media now? Because they’re changing everything: your friendships, your web power and the entire internet.
www.kmf.com Europe has 418 million internet users. Source: http://www.internetworldstats.com/stats4.htm http://belowthebeltway.com/2009/09/16/facebook-the-fourth-largest-country-on-earth/ More than 60% use social media on a regular basis. That means at least 240 million users. www.kmf.com
www.kmf.com Source: http://www.facebook.com/press/info.php?statistics http://belowthebeltway.com/2009/09/16/facebook-the-fourth-largest-country-on-earth/ <ul><li>In 2008, almost every </li></ul><ul><li>European country had its </li></ul><ul><li>own leading network. </li></ul><ul><li>In 2009, social media grew </li></ul><ul><li>by nearly 40% in Europe. </li></ul>www.kmf.com
www.kmf.com Source: http://www.facebook.com/press/info.php?statistics http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/ http://www.allfacebook.com/2009/07/facebook-guide-professionals/ www.kmf.com And Facebook became the most important network in almost every European country
www.kmf.com Facebook currently has 360 million active users worldwide. If Facebook were a country it would be bigger than the USA. USA 307 Mio India 1,156 Mio China 1,338 Mio www.kmf.com Source: http://belowthebeltway.com/2009/09/16/facebook-the-fourth-largest-country-on-earth/
www.kmf.com 92 million Europeans are on Facebook Source: http://www.forrester.com/rb/Research/europeans_social_networking_use_accelerates/q/id/53789/t/2 www.kmf.com 55% are women
How much time do users spend on Facebook ? http://www.facebook.com/press/info.php?statistics 55 minutes per day www.kmf.com <ul><li>More than on any other major website </li></ul><ul><li>3 times more than Google </li></ul><ul><li>Users spend 18 minutes on Facebook per session </li></ul>
www.kmf.com What do they do there? Source: http://www.facebook.com/press/info.php?statistics http://statistics.allfacebook.com/applications/leaderboard/-/-/m/desc/-/0/ <ul><li>They upload 2 billion photos each month. </li></ul><ul><li>The are member of 12 groups and they invite </li></ul><ul><li>8 friends per month. </li></ul><ul><li>Casual games like FarmVille are played </li></ul><ul><li>by 20 million Facebook users EVERY DAY. </li></ul><ul><li>This is more than the most successful </li></ul><ul><li>PC game has EVER sold in terms of copies. </li></ul>www.kmf.com <ul><li>They make more than 55 million status </li></ul><ul><li>updates per day. </li></ul>
They are 50% more active than the average Facebook user More and more users access Facebook on their mobile devices: 65 MILLION ! Source: http://statistics.allfacebook.com/applications/leaderboard/-/-/m/desc/-/0/ www.kmf.com
www.kmf.com Source: http://www.facebook.com/search/?q=horst+schl%C3%A4mmer&init=quick#/HorstSchlaemmer?ref=search&sid=530136356.388054635..1 How many users want to become fans? www.kmf.com 10 million every day!
German comedy character Horst Schlämmer www.kmf.com 50.000 friends .
www.kmf.com Brands also have friends. Source: http://www.facebook.com/search/?q=adidas&init=quick#/adidasoriginals?ref=search&sid=530136356.2730626500..1 2.2 million friends . www.kmf.com 3.4 million friends . 450,000 friends for Muchas Maracas (France).
www.kmf.com Source: http://www.facebook.com/press/info.php?statistics The average Facebook user has 130 friends. 87% would ask their friends about product recommendations .
www.kmf.com Recommendations within social networks are becoming more powerful than press recommendations. www.kmf.com
www.kmf.com But don´t consider only the market leader. Source: http://www.newmediatrendwatch.com/regional-overview/103-europe?start=6 The average European surfer uses 2-3 social networks. www.kmf.com
www.kmf.com Germany has a wide variety of social networks. Source: http://www.newmediatrendwatch.com/regional-overview/103-europe?start=6 www.kmf.com 5,9 million 4,6 million 6,1 million 6,0 million 5,5 million
www.kmf.com Social media portals overtook classical portals a long time ago. Source: http://de.statista.com/statistik/daten/studie/39018/umfrage/unique-visitors-auf-facebook.com-seit-2008/ http://de.statista.com/statistik/daten/studie/39023/umfrage/unique-visitors-auf-meinvz.net-seit-2008/ http://de.statista.com/statistik/daten/studie/39162/umfrage/unique-visitors-auf-spiegel.de-von-2008-bis-2009/ Der Spiegel Facebook VZ-Welt 2008 2009 www.kmf.com
www.kmf.com Everybody can watch and listen. For better or worse, people talk about everything and every brand. This boosts everybody’s influence. www.kmf.com
www.kmf.com Consumers are starting to provide feedback over and above focus groups. www.kmf.com And companies have to react.
www.kmf.com Marketing will change to a new marketing of NOW. www.kmf.com
www.kmf.com But who’s the leader in NOW marketing? www.kmf.com
www.kmf.com Twitter is the number 1 venue for real-time commentary. Source: http://mashable.com/2009/09/09/twitter-down-apple/ www.kmf.com
www.kmf.com Source: http://faz-community.faz.net/blogs/netzkonom/archive/2009/09/15/twitter-bleibt-auf-kurs-20-prozent-zuwachs-in-deutschand.aspx www.kmf.com 2000% 23 million Monthly unique visitors Real-time messaging made twitter grow stronger than you think in 2009.
www.kmf.com Marketing has to find responses to these Now media. But marketing hasn’t learned to exploit mobile texting yet. www.kmf.com
www.kmf.com Can marketing learn to respond personally? Also to mobile messaging? www.kmf.com
www.kmf.com Twitter messages are the size of a regular SMS. Source: http://en.wikipedia.org/wiki/Text_messaging And Germans love texts: they sent 29 billion in 2008. Now users are starting to enter the web and social media via their mobile phones. www.kmf.com
www.kmf.com During the last 2 years, AT&T has reported a global increase of 5000% in web traffic from mobile devices. Quelle: http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009 www.kmf.com
www.kmf.com Cisco estimates that global mobile internet traffic will increase 66 times by 2013. Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/ white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html 2010 2011 2012 2013 www.kmf.com
www.kmf.com With less than 10% market share, the iPhone accounts for 70% of online page views. Source: http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009 www.kmf.com
www.kmf.com What does this mean for the marketing industry? Ad spending on social media has doubled over recent months. Marketing leaders are trying to shift their campaign ideas to social and mobile media. 75% of marketing executives see social media as the number 1 priority for ad spending in 2010. Campaigns are shown on YouTube, prefacing the clips users want to watch. TV advertising is shrinking for the first time in 40 years. www.kmf.com
www.kmf.com Don’t waste campaign money annoying those you want to be friends with – your clients. www.kmf.com
www.kmf.com Get connected! Start listening! www.kmf.com
www.kmf.com Social media are changing the face of the communications industry. And it’s happening right now! www.kmf.com
www.kmf.com Talk to KMF! Talk to KMF Social! www.kmf.com
www.kmf.com Social Media in Europe and Germany http://www.youtube.com/watch?v=LxWahcXfwCg www.kmf.com