Social Media in Europe and Germany


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Social Media Marketing : the revolution in social networks has already happened. Which effects do you have to consider for your business? The presentation puts the latest figures into perspective.

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Social Media in Europe and Germany

  1. 1. Quelle:
  2. 2. <ul><li>Marketing is entering a whole new era </li></ul> Social media and their impact on Europe and Germany Marketing is entering a whole new era
  3. 3. Because they’re changing everything: your friendships, your web power and the entire internet. Why is everybody talking about social media now? Because they’re changing everything: your friendships, your web power and the entire internet.
  4. 4. Europe has 418 million internet users. Source: More than 60% use social media on a regular basis. That means at least 240 million users.
  5. 5. Source: <ul><li>In 2008, almost every </li></ul><ul><li>European country had its </li></ul><ul><li>own leading network. </li></ul><ul><li>In 2009, social media grew </li></ul><ul><li>by nearly 40% in Europe. </li></ul>
  6. 6. Source: And Facebook became the most important network in almost every European country
  7. 7. Facebook currently has 360 million active users worldwide. If Facebook were a country it would be bigger than the USA. USA 307 Mio India 1,156 Mio China 1,338 Mio Source:
  8. 8. 92 million Europeans are on Facebook Source: 55% are women
  9. 9. How much time do users spend on Facebook ? 55 minutes per day <ul><li>More than on any other major website </li></ul><ul><li>3 times more than Google </li></ul><ul><li>Users spend 18 minutes on Facebook per session </li></ul>
  10. 10. What do they do there? Source: <ul><li>They upload 2 billion photos each month. </li></ul><ul><li>The are member of 12 groups and they invite </li></ul><ul><li>8 friends per month. </li></ul><ul><li>Casual games like FarmVille are played </li></ul><ul><li>by 20 million Facebook users EVERY DAY. </li></ul><ul><li>This is more than the most successful </li></ul><ul><li>PC game has EVER sold in terms of copies. </li></ul> <ul><li>They make more than 55 million status </li></ul><ul><li>updates per day. </li></ul>
  11. 11. They are 50% more active than the average Facebook user More and more users access Facebook on their mobile devices: 65 MILLION ! Source:
  12. 12. Source: How many users want to become fans? 10 million every day!
  13. 13. German comedy character Horst Schlämmer 50.000 friends .
  14. 14. Brands also have friends. Source: 2.2 million friends . 3.4 million friends . 450,000 friends for Muchas Maracas (France).
  15. 15. Source: The average Facebook user has 130 friends. 87% would ask their friends about product recommendations .
  16. 16. Recommendations within social networks are becoming more powerful than press recommendations.
  17. 17. But don´t consider only the market leader. Source: The average European surfer uses 2-3 social networks.
  18. 18. Germany has a wide variety of social networks. Source: 5,9 million 4,6 million 6,1 million 6,0 million 5,5 million
  19. 19. Social media portals overtook classical portals a long time ago. Source: Der Spiegel Facebook VZ-Welt 2008 2009
  20. 20. Everybody can watch and listen. For better or worse, people talk about everything and every brand. This boosts everybody’s influence.
  21. 21. Consumers are starting to provide feedback over and above focus groups. And companies have to react.
  22. 22. Marketing will change to a new marketing of NOW.
  23. 23. But who’s the leader in NOW marketing?
  24. 24. Twitter is the number 1 venue for real-time commentary. Source:
  25. 25. Source: 2000% 23 million Monthly unique visitors Real-time messaging made twitter grow stronger than you think in 2009.
  26. 26. Marketing has to find responses to these Now media. But marketing hasn’t learned to exploit mobile texting yet.
  27. 27. Can marketing learn to respond personally? Also to mobile messaging?
  28. 28. Twitter messages are the size of a regular SMS. Source: And Germans love texts: they sent 29 billion in 2008. Now users are starting to enter the web and social media via their mobile phones.
  29. 29. During the last 2 years, AT&T has reported a global increase of 5000% in web traffic from mobile devices. Quelle:
  30. 30. Cisco estimates that global mobile internet traffic will increase 66 times by 2013. Source: white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html 2010 2011 2012 2013
  31. 31. With less than 10% market share, the iPhone accounts for 70% of online page views. Source:
  32. 32. What does this mean for the marketing industry? Ad spending on social media has doubled over recent months. Marketing leaders are trying to shift their campaign ideas to social and mobile media. 75% of marketing executives see social media as the number 1 priority for ad spending in 2010. Campaigns are shown on YouTube, prefacing the clips users want to watch. TV advertising is shrinking for the first time in 40 years.
  33. 33. Don’t waste campaign money annoying those you want to be friends with – your clients.
  34. 34. Get connected! Start listening!
  35. 35. Social media are changing the face of the communications industry. And it’s happening right now!
  36. 36. Talk to KMF! Talk to KMF Social!
  37. 37. Social Media in Europe and Germany