Communication: Parents and Employees of the 21st Century<br />Tami Strege & Craig Mussi<br />June 21, 2011<br />
Forms of Communication<br />What are the forms of communication?<br />How do you prefer your communication?<br />How do yo...
Different Generations<br />Veterans/Seniors:  Pre-1945<br />Baby Boomers:  1946-1964<br />Generation X:  1965-1982<br />Ge...
Seniors/Veterans: Pre-1945<br />Prefer direct communication & believe what they see. <br />Users of traditional media incl...
Baby Boomers: 1946-1964<br />Open-minded and rebellious in their teens and twenties, many boomers are now rather conservat...
Generation X:  1965-1982<br />Well-educated and qualified, skeptical of authority and have a focus on outcomes and skills....
Generation Y (Millennials):  1983-2001<br />Generally optimistic, highly social and rather moralistic <br />Overly ambitio...
Generation Z: 2002-Present<br />Impact of media and technology changing exponentially<br />Using multiple media sources<br...
How Do We Communicate in Education? <br />What forms of communication are used?<br />Do we communicate differently with pa...
Best Forms of Communication - Parents<br />Websites<br />Blogs<br />Facebook and social networking<br />Electronic and pri...
Parent Interaction with the School<br />Website hits at my school – over 1,000/day<br />Less than 20% prefer mail copy of ...
School Communication<br />Robo-caller<br />Newsletters<br />Emails<br />Post cards<br />Phone calls<br />Website updates p...
Best Forms of Communication - Employees<br />Emails – information or instructions<br />IM<br />Video conferencing<br />Off...
Best Forms of Communication - Students<br />Websites<br />Blogs<br />IM<br />Pod-casting<br />Text/Tweet<br />Email – send...
Relationships<br />A connectedness between teachers, students, administrators, and parents which leads to a substantial pe...
Questions<br />Tami Strege, Curriculum Coordinator<br />	Glendale Union High School District<br />	623-435-6289<br />Tami....
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Guhsd strege mussi-communication

  1. 1. Communication: Parents and Employees of the 21st Century<br />Tami Strege & Craig Mussi<br />June 21, 2011<br />
  2. 2. Forms of Communication<br />What are the forms of communication?<br />How do you prefer your communication?<br />How do you communicate with others?<br />
  3. 3.
  4. 4. Different Generations<br />Veterans/Seniors: Pre-1945<br />Baby Boomers: 1946-1964<br />Generation X: 1965-1982<br />Generation Y (Millennials): 1983-2001<br />Generation Z (Internet): 2002-Present<br />
  5. 5. Seniors/Veterans: Pre-1945<br />Prefer direct communication & believe what they see. <br />Users of traditional media including<br />Newspapers<br />Radio<br />Television  <br />Some are suspicious of technology. <br />Communication style with seniors must be clear and straight-forward.<br />
  6. 6. Baby Boomers: 1946-1964<br />Open-minded and rebellious in their teens and twenties, many boomers are now rather conservative. <br />Boomers appreciate direct mail over email.<br />Voice mail preferred to text messaging<br />Many have embraced the internet and mobile phones.<br />Still use land lines.<br />Print is usually required to reinforce communication. <br />Some boomers have not kept up with technology updates. <br />
  7. 7. Generation X: 1965-1982<br />Well-educated and qualified, skeptical of authority and have a focus on outcomes and skills.<br />Good researchers, using the internet extensively <br />Enjoy interactive communication.<br />High use of search engines<br />Television watchers for information<br />Most challenging to reach – “information overload”<br />
  8. 8. Generation Y (Millennials): 1983-2001<br />Generally optimistic, highly social and rather moralistic <br />Overly ambitious and impatient - “special & sometimes selfish”<br />Use of multiple media outlets including<br />Email <br />Cellphones – no land line<br />iPods<br />Internet sources for information (websites)<br />Facebook and other social networking <br />Speed of communication – texting and tweeting<br />Multi-tasking comes naturally<br />
  9. 9. Generation Z: 2002-Present<br />Impact of media and technology changing exponentially<br />Using multiple media sources<br />Less print used<br />
  10. 10. How Do We Communicate in Education? <br />What forms of communication are used?<br />Do we communicate differently with parents than with staff and students?<br />What are the best forms of communication to reach our constituents?<br />
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  15. 15. Best Forms of Communication - Parents<br />Websites<br />Blogs<br />Facebook and social networking<br />Electronic and print newsletters and articles<br />Text messaging for immediate information<br />Emails<br />Phone messaging – cell phones<br />
  16. 16. Parent Interaction with the School<br />Website hits at my school – over 1,000/day<br />Less than 20% prefer mail copy of report cards<br />About 25% receive a hard copy of newsletter<br />Over 90% of parents list an email address<br />More parents have one phone contact number <br />Email contact more frequent than phone calls<br />Depends on timeliness of need<br />
  17. 17. School Communication<br />Robo-caller<br />Newsletters<br />Emails<br />Post cards<br />Phone calls<br />Website updates periodically<br />Online access to student records<br />
  18. 18. Best Forms of Communication - Employees<br />Emails – information or instructions<br />IM<br />Video conferencing<br />Office phone call – requires interaction<br />Cell phone call – requires interaction<br />Text messaging – interaction not as in-depth<br />Meetings – training and/or discussion<br />
  19. 19. Best Forms of Communication - Students<br />Websites<br />Blogs<br />IM<br />Pod-casting<br />Text/Tweet<br />Email – send attachments<br />
  20. 20. Relationships<br />A connectedness between teachers, students, administrators, and parents which leads to a substantial personal investment in learning<br />
  21. 21. Questions<br />Tami Strege, Curriculum Coordinator<br /> Glendale Union High School District<br /> 623-435-6289<br />Tami.Strege@guhsdaz.org<br />Craig Mussi, Principal<br /> Moon Valley High School<br /> 623-915-8008<br />Craig.Mussi@guhsdaz.org<br />

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