Branding YouTube

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Branding YouTube

  1. 1. Personal Branding By Ken Merbler
  2. 2. Ken Merbler believes effective branding is crucial to your long term success in marketing yourself and your business Is “Personal Branding” for everyone? Yes! “Personal Branding” helps you to differentiate yourself from others – Stand out in the crowd!
  3. 3. As Tom Peters said “We are CEO’s of our own companies – Me Inc” Harris Poll – revealed that 40% of people Googled people to learn about them! 87% of Headhunters used Google and other sites to check out applicants
  4. 4. <ul><li>Let’s talk about the 5 steps to “Personal Branding”: </li></ul><ul><li>Assess your Brand and Value Proposition </li></ul><ul><ul><li>Current brand – do you have one? </li></ul></ul><ul><ul><li>How does the world see you now? </li></ul></ul><ul><ul><li>Does your brand convey trust? </li></ul></ul>
  5. 5. <ul><li>Develop your Marketing Branding Strategy </li></ul><ul><ul><li>Personal Marketing Plan – Best way to communicate </li></ul></ul><ul><ul><li>Your “PR” Plan – Creditability </li></ul></ul><ul><ul><li>Best ways to get hits on the internet </li></ul></ul><ul><ul><li>Develop your timeline </li></ul></ul><ul><li>Develop your tactics to execute the Marketing Plan </li></ul><ul><ul><li>Identify the content you need to develop </li></ul></ul><ul><ul><li>Best social media to communicate content </li></ul></ul><ul><ul><li>List of articles to write </li></ul></ul><ul><ul><li>Clubs to join, etc. </li></ul></ul>
  6. 6. <ul><li>Determine your “Change Behavior plan </li></ul><ul><ul><li>Need sense of urgency – Promotion, a job or? </li></ul></ul><ul><ul><li>Get a Mentor to guide you </li></ul></ul><ul><ul><li>Review your vision Quarterly </li></ul></ul><ul><ul><li>Remove obstacles </li></ul></ul><ul><li>Measure your results </li></ul><ul><ul><li>Number of promotions </li></ul></ul><ul><ul><li>New job </li></ul></ul><ul><ul><li>Hits on the internet </li></ul></ul><ul><ul><li>Increase in social contacts – your network </li></ul></ul>
  7. 7. Recent Branding Presentations – Deloitte & Universities

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