Test Search Term 1 | Test Search Term 2 | Company
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Test Search Term 1 | Test Search Term 2 | Company

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    Test Search Term 1 | Test Search Term 2 | Company Test Search Term 1 | Test Search Term 2 | Company Presentation Transcript

    • The Science of SEO Dan Zarrella Social Media Scientist
    • #SEOSci
    • Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
    • vs
    • Takeaway: Search is not dead, but it’s not the only game in town.
    • Takeaway: Before they buy, they Google.
    • Takeaway: Social takes a back seat to search when buying.
    • Takeaway: Ranking well can make you seem more trustworthy.
    • Takeaway: Most people don’t trust PPC ads.
    • Takeaway: People don’t admit to clicking PPC ads.
    • Takeaway: Search traffic is just one cog in the machine.
    • Takeaway: Write for humans, not just spiders.
    • Takeaway: Your site is listed next to spam. Be distinguishable.
    • Design
    • Research
    • Specificity
    • Too good to be true?
    • Takeaway: Spiders work nights and weekends.
    • Takeaway: Experiment with media. There’s more than one kind of search.
    • Takeaway: The conversation isn’t going to make you rank.
    • Takeaway: Linkers work early.
    • Takeaway: Post more than you are right now.
    • Takeaway: Buzzwords are boring. Give them timeliness.
    • Takeaway: Keep titles between 40 and 80 characters.
    • How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by
    • Thank you!