Test Search Term 1 | Test Search Term 2 | Company
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Test Search Term 1 | Test Search Term 2 | Company

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Test Search Term 1 | Test Search Term 2 | Company Test Search Term 1 | Test Search Term 2 | Company Presentation Transcript

  • The Science of SEO Dan Zarrella Social Media Scientist
  • #SEOSci
  • Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
  • vs
  • Takeaway: Search is not dead, but it’s not the only game in town.
  • Takeaway: Before they buy, they Google.
  • Takeaway: Social takes a back seat to search when buying.
  • Takeaway: Ranking well can make you seem more trustworthy.
  • Takeaway: Most people don’t trust PPC ads.
  • Takeaway: People don’t admit to clicking PPC ads.
  • Takeaway: Search traffic is just one cog in the machine.
  • Takeaway: Write for humans, not just spiders.
  • Takeaway: Your site is listed next to spam. Be distinguishable.
  • Design
  • Research
  • Specificity
  • Too good to be true?
  • Takeaway: Spiders work nights and weekends.
  • Takeaway: Experiment with media. There’s more than one kind of search.
  • Takeaway: The conversation isn’t going to make you rank.
  • Takeaway: Linkers work early.
  • Takeaway: Post more than you are right now.
  • Takeaway: Buzzwords are boring. Give them timeliness.
  • Takeaway: Keep titles between 40 and 80 characters.
  • How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by
  • Thank you!