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The Science of
SEO
Dan Zarrella
Social Media Scientist
#SEOSci
Grade your entire
marketing funnel NOW!

Marketing.Grader.com
Marketing Grader by
vs
Takeaway: Search is not
dead, but it’s not the only
game in town.
Takeaway: Before they
buy, they Google.
Takeaway: Social takes a
back seat to search when
buying.
Takeaway: Ranking well
can make you seem more
trustworthy.
Takeaway: Most people
don’t trust PPC ads.
Takeaway: People don’t
admit to clicking PPC
ads.
Takeaway: Search traffic
is just one cog in the
machine.
Takeaway: Write for
humans, not just spiders.
Takeaway: Your site is
listed next to spam. Be
distinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders work
nights and weekends.
Takeaway: Experiment
with media. There’s more
than one kind of search.
Takeaway: The
conversation isn’t going
to make you rank.
Takeaway: Linkers work
early.
Takeaway: Post more
than you are right now.
Takeaway: Buzzwords
are boring. Give them
timeliness.
Takeaway: Keep titles
between 40 and 80
characters.
How’s your S.E.O impacting
your marketing?

Marketing.Grader.com
Marketing Grader by
Thank you!
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
Test Search Term 1 | Test Search Term 2 | Company
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Test Search Term 1 | Test Search Term 2 | Company

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Transcript of "Test Search Term 1 | Test Search Term 2 | Company"

  1. 1. The Science of SEO Dan Zarrella Social Media Scientist
  2. 2. #SEOSci
  3. 3. Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
  4. 4. vs
  5. 5. Takeaway: Search is not dead, but it’s not the only game in town.
  6. 6. Takeaway: Before they buy, they Google.
  7. 7. Takeaway: Social takes a back seat to search when buying.
  8. 8. Takeaway: Ranking well can make you seem more trustworthy.
  9. 9. Takeaway: Most people don’t trust PPC ads.
  10. 10. Takeaway: People don’t admit to clicking PPC ads.
  11. 11. Takeaway: Search traffic is just one cog in the machine.
  12. 12. Takeaway: Write for humans, not just spiders.
  13. 13. Takeaway: Your site is listed next to spam. Be distinguishable.
  14. 14. Design
  15. 15. Research
  16. 16. Specificity
  17. 17. Too good to be true?
  18. 18. Takeaway: Spiders work nights and weekends.
  19. 19. Takeaway: Experiment with media. There’s more than one kind of search.
  20. 20. Takeaway: The conversation isn’t going to make you rank.
  21. 21. Takeaway: Linkers work early.
  22. 22. Takeaway: Post more than you are right now.
  23. 23. Takeaway: Buzzwords are boring. Give them timeliness.
  24. 24. Takeaway: Keep titles between 40 and 80 characters.
  25. 25. How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by
  26. 26. Thank you!
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