Leveraging Enterprise 2.0  Technologies Kevin McLoughlin Martin Amm
<ul><li>Obligatory Context Setting </li></ul>
applied experience in loyalty marketing Established 1992  Established 2008  Established 1990  Established 1984  Establishe...
<ul><li>The Big 5 </li></ul>
<ul><li>How Much Cash? </li></ul><ul><li>How Many People? </li></ul><ul><li>How Long Did It Take? </li></ul>
<ul><li>What Did We Build? </li></ul>
<ul><li>Did It Work? </li></ul>
<ul><li>Lessons Learned … </li></ul>
<ul><li>1 </li></ul><ul><li>Getting Heads Nodding </li></ul>
<ul><li>Senior Leadership Support </li></ul>
<ul><li>Security </li></ul>
<ul><li>Culture Shock </li></ul>
<ul><li>2 </li></ul><ul><li>Choosing the Solution </li></ul>
<ul><li>3 </li></ul><ul><li>It’s Launched … Now What? </li></ul>
<ul><li>“ If You Build It …” </li></ul>
<ul><li>Questions </li></ul>
© 2008 LoyaltyOne, Inc. All rights reserved.  No part of this material may be produced in any form without the written per...
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Leveraging Enterprise 2 Technologies

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Presentation delivered at KMWorld 2008 in San Jose, CA. Tuesday Sept 23 3:15pm - 4pm

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  • Leveraging Enterprise 2 Technologies

    1. 1. Leveraging Enterprise 2.0 Technologies Kevin McLoughlin Martin Amm
    2. 2. <ul><li>Obligatory Context Setting </li></ul>
    3. 3. applied experience in loyalty marketing Established 1992 Established 2008 Established 1990 Established 1984 Established 2008 Established 1981 (as COLLOQUY Consulting)
    4. 4. <ul><li>The Big 5 </li></ul>
    5. 5. <ul><li>How Much Cash? </li></ul><ul><li>How Many People? </li></ul><ul><li>How Long Did It Take? </li></ul>
    6. 6. <ul><li>What Did We Build? </li></ul>
    7. 7. <ul><li>Did It Work? </li></ul>
    8. 8. <ul><li>Lessons Learned … </li></ul>
    9. 9. <ul><li>1 </li></ul><ul><li>Getting Heads Nodding </li></ul>
    10. 10. <ul><li>Senior Leadership Support </li></ul>
    11. 11. <ul><li>Security </li></ul>
    12. 12. <ul><li>Culture Shock </li></ul>
    13. 13. <ul><li>2 </li></ul><ul><li>Choosing the Solution </li></ul>
    14. 14. <ul><li>3 </li></ul><ul><li>It’s Launched … Now What? </li></ul>
    15. 15. <ul><li>“ If You Build It …” </li></ul>
    16. 16. <ul><li>Questions </li></ul>
    17. 17. © 2008 LoyaltyOne, Inc. All rights reserved. No part of this material may be produced in any form without the written permission of the owner. No representation or warranty of any kind is made with respect to the content hereof and no liability is assumed for errors contained herein or for incidental or consequential damages in connection with the furnishing, performance or use of this publication or its contents.

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