Experience in Legislative issues, former VP for Legislative 2005-07 School Board married to state rep.
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this) comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees….80% The fastest growing segment on Facebook is 55-65 year-old females Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English There are over 200,000,000 Blogs 54% = Number of bloggers who post content or tweet daily Because of the speed in which social media enables communication, word of mouth now becomes world of mouth If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands People care more about how their social graph ranks products and services than how Google ranks them 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI 90% of people that can TiVo ads do Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
Advocacy for Children The history of PTA and it’s implications for our Legislative Agenda for 2010 and beyond. Kevin McLogan-VP Child Advocacy, Michigan PTSA
Advocacy is the pursuit of influencing outcomes — including public-policy and resource allocation decisions within political, economic, and social systems and institutions — that directly affect people’s current lives. 1
1.Cohen, D., R. de la Vega, G. Watson. 2001. Advocacy for social justice. Bloomfield, CT: Kumarian Press Inc.
Child advocacy is at the heart of PTA's mission and vision. This is what makes us different from other parent organizations!
Taking action provides both parents and PTA leaders with the resources to become more involved with their community at home and their community across the nation. PTA provides the following services to assist advocacy efforts and allow parents to stay knowledgeable about key issues affecting children:
Does advocacy have an impact on how a piece of legislation passes?
Yes, but the impact can be either good or bad. Effective lobbying can kill or improve a piece of legislation. Bad lobbying can ensure a bad piece of legislation becomes law.
Advocacy sends legislators a message, “We are informed. We can help the legislator back home when they support schools.”
There are advocates who want to negatively impact the public school system so we must lay the groundwork to win these challenges.
They are well-financed and well-organized, so we must be as well.
We need to change the “larger” reputation of school advocacy groups
The larger reputation of schools is that all we do is complain about money and that more money will solve all our problems.
If we stand by and watch, or if we advocate poorly, what outcome can we expect?
A reduction in funding.
No help with technology and infrastructure.
Some form of expanded choice - tuition tax credit.
Elected officials who do not support the largest employer in their district.
Why should I be interested in public policy advocacy?
Education is a top legislative priority; therefore, education policy changes will be adopted. As education experts, we owe it to our students to make sure any policy changes improve the educational opportunities and experiences for all students. In other words, change will occur and we should work to make sure the change is positive.
"Public officials have a responsibility to live their lives with honesty and integrity, to honor the sacrifices of those who came before us. We must follow laws like everyone else because if public officials don't follow laws, who in the world will?“