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Layout color typography_presentation

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  • 1. J187 Introduction to Interactive Multimedia Design Wrap-up Multimedia website critique CRAP design Color wheel Typography Layout Project 1: Website redesign
  • 2. Problem Solving Design is about: • Communication • Creating Interest • Solving Problems  Visual or Design Element:  Anything on the page as well as the lack of anything (space).  Images, text, lines, shap es, graphics, spacing, et c.
  • 3. Multimedia website critique Assignment
  • 4. CRAP Design C.R.A.P: • Contrast • Repetition • Alignment • Proximity
  • 5. Contrast Use colors, shapes, sizes, fonts, space and imagery to create contrast in design. Avoid colors and typefaces that are similar.
  • 6. Repetition Repeat visual elements throughout the design Communicates consistency and brand
  • 7. Alignment Where’s my boat? Dock 4, Slip 20.
  • 8. Proximity Similar Items Closer, Different farther apart.
  • 9. Color
  • 10. CMYK or RGB? CMYK RGB  For Print  For Screens  DO NOT USE IN CLASS!  ALWAYS USE IN CLASS!
  • 11. Color Wheel
  • 12. Primary Colors Wheel is based on the equal spacing of the primary colors red, yellow and blue
  • 13. Secondary Colors Equal combinations of those primary colors: orange, green, violet/purpl e
  • 14. Tertiary (third) Colors The next level of equal combinations The color blue-green for example.
  • 15. Color Wheel Exercise
  • 16. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  • 17. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  • 18. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  • 19. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  • 20. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  • 21. Hex Values More than 16 millions colors on the web #000000 #000000 #000000
  • 22. Carolina blue!
  • 23. Typography Font styles
  • 24. Type Categories Remember them in groups of two: Old/Modern, Serif/Sans, Script/Decorative
  • 25. Oldstyle
  • 26. Modern
  • 27. Slab Serif
  • 28. Sans Serif
  • 29. Script
  • 30. Decorative
  • 31. My Rules Never use more than three fonts; two is probably enough Never use more than one serif font Never use more than one san serif font Never use more than one decorative font and only in limited doses Typically, I choose one Serif, one san and call it a style!
  • 32. Fun  Papyruswatch.com  Dafont.com  What the Font
  • 33. Layout
  • 34. Devine Proportion The Golden Ratio
  • 35. It does exist…
  • 36. Rule of Thirds
  • 37. Old Web layouts: 960 grid
  • 38. Standard Web layouts 1 col 2 col 3 col
  • 39. 1 column or fluid center
  • 40. 2 column fluid
  • 41. 3 column fluid
  • 42. New models Adaptive Design Responsive Design
  • 43. Project 1 Wireframes and color comprehensive layouts Assignment: Website redesign
  • 44. Get started!

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