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J187 Introduction to Interactive Multimedia

Design Wrap-up
Multimedia website critique
CRAP design

Color wheel
Typograph...
Problem Solving
Design is about:
• Communication
• Creating Interest
• Solving Problems

 Visual or Design Element:
 Any...
Multimedia website critique
Assignment
CRAP Design
C.R.A.P:
• Contrast
• Repetition
• Alignment
• Proximity
Contrast
Use colors, shapes, sizes, fonts, space and imagery to create contrast in
design.
Avoid colors and typefaces that...
Repetition
Repeat visual elements throughout the design
Communicates consistency and brand
Alignment
Where’s my boat?

Dock 4, Slip 20.
Proximity
Similar Items Closer, Different farther apart.
Color
CMYK or RGB?
CMYK

RGB

 For Print

 For Screens

 DO NOT USE IN CLASS!

 ALWAYS USE IN CLASS!
Color Wheel
Primary Colors
Wheel is based on the
equal spacing of the
primary colors red, yellow
and blue
Secondary Colors
Equal combinations of
those primary colors:
orange, green, violet/purpl
e
Tertiary (third) Colors
The next level of equal
combinations
The color blue-green for
example.
Color Wheel Exercise
Color Relationships
• Complementary
•

Two opposite colors in wheel

• Triads
•

Triangle Spacing around wheel

• Analogou...
Color Relationships
• Complementary
•

Two opposite colors in wheel

• Triads
•

Triangle Spacing around wheel

• Analogou...
Color Relationships
• Complementary
•

Two opposite colors in wheel

• Triads
•

Triangle Spacing around wheel

• Analogou...
Color Relationships
• Complementary
•

Two opposite colors in wheel

• Triads
•

Triangle Spacing around wheel

• Analogou...
Color Relationships
• Complementary
•

Two opposite colors in wheel

• Triads
•

Triangle Spacing around wheel

• Analogou...
Hex Values
More than 16 millions colors on the web

#000000
#000000

#000000
Carolina blue!
Typography
Font styles
Type Categories
Remember them in groups of two:
Old/Modern, Serif/Sans, Script/Decorative
Oldstyle
Modern
Slab Serif
Sans Serif
Script
Decorative
My Rules
Never use more than three fonts; two is probably enough
Never use more than one serif font

Never use more than o...
Fun
 Papyruswatch.com
 Dafont.com
 What the Font
Layout
Devine Proportion
The Golden Ratio
It does exist…
Rule of Thirds
Old Web layouts: 960 grid
Standard Web layouts
1 col
2 col
3 col
1 column or fluid center
2 column fluid
3 column fluid
New models
Adaptive Design
Responsive Design
Project 1
Wireframes and color comprehensive layouts

Assignment: Website redesign
Get started!
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
Layout color typography_presentation
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Transcript of "Layout color typography_presentation"

  1. 1. J187 Introduction to Interactive Multimedia Design Wrap-up Multimedia website critique CRAP design Color wheel Typography Layout Project 1: Website redesign
  2. 2. Problem Solving Design is about: • Communication • Creating Interest • Solving Problems  Visual or Design Element:  Anything on the page as well as the lack of anything (space).  Images, text, lines, shap es, graphics, spacing, et c.
  3. 3. Multimedia website critique Assignment
  4. 4. CRAP Design C.R.A.P: • Contrast • Repetition • Alignment • Proximity
  5. 5. Contrast Use colors, shapes, sizes, fonts, space and imagery to create contrast in design. Avoid colors and typefaces that are similar.
  6. 6. Repetition Repeat visual elements throughout the design Communicates consistency and brand
  7. 7. Alignment Where’s my boat? Dock 4, Slip 20.
  8. 8. Proximity Similar Items Closer, Different farther apart.
  9. 9. Color
  10. 10. CMYK or RGB? CMYK RGB  For Print  For Screens  DO NOT USE IN CLASS!  ALWAYS USE IN CLASS!
  11. 11. Color Wheel
  12. 12. Primary Colors Wheel is based on the equal spacing of the primary colors red, yellow and blue
  13. 13. Secondary Colors Equal combinations of those primary colors: orange, green, violet/purpl e
  14. 14. Tertiary (third) Colors The next level of equal combinations The color blue-green for example.
  15. 15. Color Wheel Exercise
  16. 16. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  17. 17. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  18. 18. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  19. 19. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  20. 20. Color Relationships • Complementary • Two opposite colors in wheel • Triads • Triangle Spacing around wheel • Analogous • Adjacent Hues • Monochromatic • Single color, varied intensity • Compound • Combines colors from various hues
  21. 21. Hex Values More than 16 millions colors on the web #000000 #000000 #000000
  22. 22. Carolina blue!
  23. 23. Typography Font styles
  24. 24. Type Categories Remember them in groups of two: Old/Modern, Serif/Sans, Script/Decorative
  25. 25. Oldstyle
  26. 26. Modern
  27. 27. Slab Serif
  28. 28. Sans Serif
  29. 29. Script
  30. 30. Decorative
  31. 31. My Rules Never use more than three fonts; two is probably enough Never use more than one serif font Never use more than one san serif font Never use more than one decorative font and only in limited doses Typically, I choose one Serif, one san and call it a style!
  32. 32. Fun  Papyruswatch.com  Dafont.com  What the Font
  33. 33. Layout
  34. 34. Devine Proportion The Golden Ratio
  35. 35. It does exist…
  36. 36. Rule of Thirds
  37. 37. Old Web layouts: 960 grid
  38. 38. Standard Web layouts 1 col 2 col 3 col
  39. 39. 1 column or fluid center
  40. 40. 2 column fluid
  41. 41. 3 column fluid
  42. 42. New models Adaptive Design Responsive Design
  43. 43. Project 1 Wireframes and color comprehensive layouts Assignment: Website redesign
  44. 44. Get started!
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