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  • 1. Product & Solutions Overview Social Media and Customer Engagement PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 2. About Filemobile •  Filemobile is an on-demand (software as a service) social media platform company specializing in user generated content, social networking and broadband video •  Focus on media, brands and agencies •  Media Factory is a media and user management system, widget publisher and application development environment for rich media •  A central place to manage and distribute all your media (user generated and commercial content) PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 3. Value proposition •  Increase speed to market •  Reduce costs/effort/resources required •  Customize to meet your needs •  Leverage social media and networking to find customers •  Build community to promote customer engagement and interaction •  Scale to suit your requirements: resources, timeline and budget •  Protect your infrastructure •  Protect your brand •  Extend content and brand anytime, anywhere PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 4. Solutions Solution Benefits User Generated Content Low production costs, rapid content Mobile content, portals, micro sites, RSS aggregation creation Social Networking Branded communities, affinity and fan affiliate Increased community, loyalty, awareness programs Broadband Video Internet TV, CDN distribution, streaming video, New content opportunities webcam Citizen Journalism Increase news gathering capability and Integrated news solutions for web, mobile and TV reach a broader audience UGC Contests Brand sponsorships, attract new Sponsored contests, registered users, social metrics customers and strengthen customer engagement Transcoder and APIs Full flexibility and access, including the Power flash applications, fully customizable sites ability to transcode any media format PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 5. Solutions Solution Benefits UGC TV Formats Automated content for broadcast, Sponsored TV programs, social TV including audience feedback Multimedia Comments Add UGC to any site, immediate and Sponsored contests, registered users, social metrics contextual content Mobile Email, WAP, SMS, MMS (submissions and Live events, campaigns mobile web sites and smart consumption ) phone applications Facebook and Social Networking Applications Calls to action, viral applications to blogs Facebook applications, widgets and social networks (Facebook, Myspace etc.) Live Event Programming Live events, retails store fronts, high-traffic locations Site engagement, brand immersion Blogs Mobile, video, live and group blogging Active and up to the minute content Social Ads Increased click-throughs, engagement, Interactive ad units with UGC, video and more premium CPMs PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 6. New Products / Solutions •  Media Mixer –  Enable users to create content, mixed from collections of UGC and commercial content •  Social Ads –  Adding UGC video, comments, rating to leader boards, big box ad units •  Social Networking API’s –  Add user groups, friends, commenting on users •  Enhanced Social Activities –  Add points, levels, challenges, virtual goals, leader boards, gifting •  Streaming Video PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 7. Media Factory platform Media Factory provides the platform to manage all social media and networking •  Media management •  User management and community •  Moderation of social media •  Moderation of online communities •  Content publishing tools •  Popularity, most viewed, ratings, voting •  Channels, collections and tags •  Social metrics •  Video, photo, audio, text •  User comment tracking and management PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 8. Working with clients White Labels White label applications enable you to customize to your needs quickly – a great option when resources are stretched and timelines are short Widgets Widgets enable you to leverage a library of applications for user anywhere – including slideshows, video walls, webcam recorders, uploaders and media players APIs Application Programming Interfaces enable your development team to directly leverage the Media Factory platform PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 9. Reporting •  Social media metrics •  Views •  Comments •  Shares •  Uploads •  Minutes of content •  Time spent Tracking Engagement PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 10. Positioning •  Filemobile offers: –  creative and functional flexibility –  wide range of solutions from common platform –  tools that enable client development teams to use independently (widgets, white labels, APIs) –  wizard based widget publisher –  deep integration (e.g. CDN, User, CMS, broadcast systems) –  robust and customizable transcoder –  ad serve integration (pre, post, lower third) PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 11. Opportunities Monetize content Increase customer Understand consumer engagement behavior •  User generated •  Branded communities •  Social metrics contests •  Widget syndication •  Advocates and •  Sponsorships •  Multimedia comments community building •  Branded entertainment •  Enhanced social •  Measure viral content •  UGC programming activities •  Participation rates •  Broadband video •  Social activity •  Opt-ins syndication notifications •  Customer engagement •  Mobile campaigns (subscriptions, alerts, •  User ratings, votes, •  Adserving syndication) comments, etc. •  Social network applications (Facebook, MySpace, etc.) •  Location-based kiosks PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 12. Awards 2009 2008 •  One of Ten Canadian •  Profit Hot 50 Emerging New Media Growth Companies Companies to Watch •  #8 PROFIT HOT 50 •  IDC Report for 2009 ranking 2008 2008 •  Canadian New Media •  Red Herring Finalist Awards Nominations •  Top 50 Canada award •  Most promising company of the year •  Developer of the year PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.
  • 13. Consumer behavior and economics Then Now 1989 2008 “You aren’t going to turn “Your customers are laughing passive consumers into active at you” trollers on the Internet” Stephen Weiswasser, Senior Vice Cluetrain Manifesto President of Capital Cities/ABC, Inc. 1945 – 2005 2008 1.58 million hours – NBC, CBS 1.66 million hours – YouTube and ABC combined continuous content submitted in 6 months programming over 60 years PRESENTATION FOR: DATE: PREPARED BY: FILEMOBILE INC. © 2009 Filemobile Inc.