Analytics presentation


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Analytics presentation

  1. 1. Social Media for Business:<br />Linkedin<br />Kellie McCoy <br /><br />@kelliemccoy<br />
  2. 2. Who is using Linkedin?<br />
  3. 3. Today on Linkedin<br />65 million members <br />In over 200 countries <br />150 industries<br />About half of members are outside the U.S<br />A new member joins LinkedIn approximately every second<br />
  4. 4. Twitter v. LinkedIn Use<br />
  5. 5. What is Linkedin?<br />Relationship Builder <br />Not “relationship” like you normally think…it’s like a “cool kids” table <br />Linkedin’s mission is to connect the world’s professionals to make them more productive and successful<br />Access to Resources & Connections <br />
  6. 6. What is Linkedin?<br />
  7. 7. Professional<br />Executives from all Fortune 500 companies are LinkedIn members<br />"The number one way you find a job is through referral and LinkedIn is the biggest referral network out there” said Charlene Li, founder ofthe research outfit Altimeter Group<br />
  8. 8. 10 Reasons to use Linkedin<br />#1 – Increase Visibility: Add connections to increase the probability of being seen <br />#2 – Improve your connectability: Show all your affiliations in your profile – your past companies, education institutions, and activities. <br />#3 – Improve your Google Page Rank: Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature. <br />#4 – Enhance your search engine results: Promote your blog/website by including links to them in your LinkedIn profile. <br />
  9. 9. 10 Reasons to use Linkedin<br />#5 – Perform blind, “reverse”, and company reference checks <br />#6 – Increase the relevancy of your job search:”Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field. <br />
  10. 10. YOU<br />
  11. 11. 10 Reasons to use Linkedin<br />#7 – Make your Interview go smoother <br />#8 – Gauge the health of the company: Do an advanced search for a company (uncheck “current companies only”). You will find the rate of turnover and if people are abandoning ship. <br />#9 – Gauge the health of the industry: Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies. <br />#10 – Track Startups: Find out who is doing new start ups by searching for “stealth” or “new startup:”. Sort by degrees to see people closest to you first. <br />
  12. 12. How’s it’s Changed<br />To reach the unfamiliar, LinkedIn this year revamped its site. <br />It unfurled a recruiting service for human-resource departments<br />a survey application for market research firms<br />several advertising services<br />It launched a new search platform<br />mobile service<br />company profiles <br />a redesigned home page<br />Spanish and French versions of the site<br />Jeremiah Owyang, analyst at Forrester Research, says...LinkedIn's new additions have made it easier for its members to collaborate not just with co-workers but people outside of their jobs.<br />
  13. 13. Business case studies<br /> Low cost way to engage current customers & find new ones.<br /> Daniel Tunkeland – Chief Scientist at Endeca- 50% of 100 people accepted the connection <br /> Larry – Expats in Brussels – 2 months they had about 117 members in their Linkedin group, as of May double to 232. Est. 3 hours per month to manage this campaign <br /> ithreesixty – Fry’s buyer – 219 stores, $105k // sales reps<br />
  14. 14. How do I use Linkedin?<br />
  15. 15. How does Linkedinwork?<br />Manage the information that’s publicly available about you as professional <br />Find and be introduced to potential clients, service providers, and subject experts who come recommended <br />Be found for business opportunities and find potential partners<br />Discover inside connections that can help you land jobs and close deals <br />Post and distribute job listings to find the best talent for your company <br />Best to use Linkedin from your computer, it’s not something to be checking in with to say “just got a mocha!” <br />Improve Google Search results <br />
  16. 16. Gain new insights from discussions with likeminded professionals in private group settings <br />Create and collaborate on projects, gather data, share files and solve problems (ieslideshare) <br />How does Linkedinwork?<br />
  17. 17. How do I get started?<br />
  18. 18. Getting Started <br />Create a profile that summarizes your professional expertise and accomplishments<br />
  19. 19. Create a Profile<br />Use keywords<br />
  20. 20. Create a Profile<br />List all Employment<br />Use Keywords! <br />
  21. 21. Create a Profile<br />List all Employment<br />Use Keywords! <br />
  22. 22. Create a Profile<br />Custom headline, keywords<br />List (not link) to your other social media accounts<br />List websites <br />Custom URL <br />Use Keywords! <br />
  23. 23. more...<br />Find groups that will help with connecting <br />
  24. 24. Create a Company Profile<br />
  25. 25. Who do I Connect with?<br />Employees <br />Business Connections <br />Previous Employers & Coworkers <br />Customers<br />Prospects<br />Industry leaders<br />Competitors<br />
  26. 26. What should I say?<br />
  27. 27. How do manage Linkedin?<br />
  28. 28. How often do I CHANGE Linkedin? <br />Don’t forget about Linkedin<br />Anytime Employment Changes <br />Anytime you can add something to your list of of expertise <br />Observe keywords & google rankings, make adjustments as needed <br />
  29. 29. How often do I CHECK Linkedin? <br /> Daily while you are trying to establish new connections/foundation <br /> After your first month at least check weekly <br />If you are involved in Groups, try to post weekly to at least one of your groups <br />If you have a business blog, add appropriate posts to the company profile <br />
  30. 30. How do I USE Linkedin to PROMOTE?<br />Broadcast Your News and Updates<br />You can provide your connections with the latest news and offerings from your company. <br />Every time you post, your connections are alerted. Whether it is a new product or service offering, positive press, a recent award, LinkedIn helps you stay on the radar of a wide circle of friends, colleagues and acquaintances.<br />
  31. 31. How do I USE Linkedin to PROMOTE?<br />Establishing You and Your Business as Experts<br />One of the great tools on LinkedIn is the “Answers” tool. Anyone on LinkedIn has the ability to post a question, on any topic. As an expert in your field, you can demonstrate your expertise by answering the appropriate questions.<br />For example, a company that offers website design services can make a point of answering web design questions. <br />At the very least, it gives your company the opportunity to provide free expert advice and create goodwill. At best, it is a tool for attracting new clients.<br />
  32. 32. There’s always a lot more to do! <br />Slideshare<br />Groups<br />Blogs<br />