Developing an iPhone App Tutorial on a BudgetPresentation Transcript
Kate Carver Docs-to-You, LLC Phoenix, Arizonakcarver@docstoyou.com
The Problem“We need a tutorial to get users to download and useour free iPhone App, but it’s a non-revenue generatingproject so the budget is tight.”
The SolutionSkip high-priced video production and create asimulation.
The Process & Tools1. WebEx meeting with Marketing & PM2. Script in a simple Word table (three iterations)
The Process & Tools3. Screen captures from my iPhone4. PhotoShop to drop into iPhone case image (“Learning to love PhotoShop layers”)
The Process & Tools5. PhotoShop to fake the lacking sample data6. Captivate (F4V output) and MP3 Audio Recorder Utility (free) Highlights Captions Audio alignment7. AVS Video Converter ($50) to convert and compress from F4V to MP4**Captivate 5.5 provides MP4 output. License cost was the limitation.
The Challenges Most common user scenario = lawyers viewing the tutorial from their iPhones over 3G, which dictated tutorial length and file size limitations Dev database did not contain complete sample data and the PM tasked with this dodged all requests No separate voiceover talent due to limited budget Resolving conflicts between Marketing and PM Change requests
The Result 2.5-minute MP4 tutorial 5 MB 53 billable hours (budget was 50)
MetricsTask TimeWebEx Meeting to walk through app with Marketing & PM (discussed which features to showcase, etc.) 1 hourDeveloping the script (three iterations/review cycles) 9 hoursAcquiring screen captures from iPhone 2 hours*issues with development databaseUsing PhotoShop to drop each screen capture into iPhone case image (involved resizing, aligning, etc.) 3 hoursUsing PhotoShop to fake the lacking sample data 5 hoursUsing Captivate to import images, create captions/tips, and add highlighting to mimic screen taps 10 hoursRecording audio and aligning to Captivate slides 6 hoursGenerating output, reviewing, and making corrections 6 hoursSending preliminary tutorial for review and assessing impact of change requests 2 hoursImplementing change requests (included video & audio) 6 hoursGenerating final output and delivering video 3 hoursTOTAL DEVELOPMENT TIME 53 hours
Tutorial Development Lessons Insist on storyboarding or scripting up front. Ask reviewers to read out loud as they review. Know that despite above, there will be changes after initial recording. Communicate that what seems like a small change requires many steps on the back end. (May be helpful to share your Captivate or Camtasia screen and show them).