About Over the past 10 years, Eloqua has studied the revenue performance of a wide range of companies and has identified a small group that consistently out-perform and out-compete their peers. The pattern we see amongst the fastest growing companies is that they understand how sales and marketing drive revenue. They know, often with great precision, how small changes in sales and marketing activities influence revenue outcomes.
We call this idea Revenue Performance Management (RPM).
RPM is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth.