Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships
Paid Earned Owned Social Media Brand and ProductInternet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships
Whoisdoing it RIGHT ?
isdoing it RIGHT
By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
isdoing it RIGHT
On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need.
On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customersthrough Social Media.
isdoing it RIGHT
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is distributed across Social Media channels…
We have reach like never before…
We have reach like never before……wherebusinesses canembrace theircustomers.
How can a business implement a Social Media Strategy?
1. Establish Goals
1. WRITE DOWN2. Specific business3. Goals and4. Objectives
Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
Choose your channels wisely many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
Use Your Channels
Use Your Channels to Engage and" Drive Traffic
4. Engage BUT HOW?
Make sure you comment on today’s blog post to win two free 8ckets! AskQuestions
Make sure you comment on today’s blog post to win two free 8ckets! AskQuestions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
@Amanda_W – Thanks for reaching out! How can we help you today? Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0
Choose the right team to engage
Choose the right team to engage n is a m ust!! Passio
Partic ipate ds dirty)! (G et your han
Timeliness and" Frequency
Timeliness and" Frequency Create a solid! content plan and stick with it!
Transparency your cu stomersLet to sho w your in h umanity!
Connect conduit betweenBe the nce and y our audie aluable c ontent ! v and res ources!
Relevance Before y ou link to sure itco n tent, make is relevan t and adds value to your au dience!
Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable,audie evant con tent and rel re sources!
5. Analyze & Optimize COURTESY OF SWIXHQ.COM
Social Media Channels Blogging Facebook Twitter (… just a few)
Active Worldwide Users X 500,000,000+SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
45,000,000,000 Pieces of content shared per monthSOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
1,500,000 Local businesses with active Facebook pagesSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Creating more than 5,300,000,000 fansSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ " registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+ updates per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users" follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand recommendations per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
You can measure:Reach ConversationsFrequency and Transactionsand Trafﬁc SustainabilityInﬂuence Sentiment
With tools like: Alexa Social Mention Blogpulse Technorati Compete TwittermeterInsideFacebook YouTube " Quantcast Insight
“Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that eventually "add up to a major shift.”- Jay Baer
Thank You!Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com
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