Company Background 2012 -1941 First Transit Bus
Fleet Information 400 Employees 300 Vehicles 71 Years of Industry Experience 4 Terminal Locations
Coverage & Expansion OptionsSchmitty & Sons is the Currentlythe Largest Private TransitOperator in the Upper MidwestRegionFull Service TransportationFor The EntireTwin Cities Metro Area Dedicated to Meeting the Needs of our Customers.
Bus Options & Amenities Wireless Temperature Control Optional Power Ports Reading Lights Bike Racks Reclining Seats Bathrooms Leather Seats Handicap Accessible Tables Uniform ADA Mass Transit Leg Room Curb to Curb Service 50 – 56 Passenger Dial-A-Ride Service Capacity
Target’s Situation In 2014 we will be moving more than 2000 Target Technology Services team members to our Brooklyn Park campus. Target is looking for commuting options for team members impacted by this move65% of those responding survey participants listed “bus” as their primarytransportation for commute to work*Based on Target TNC Survey – 2400 Team Members Surveyed
Proposed Solution1.) What are your guidelines for minimum ridership to make this aworthwhile engagement for your firm. Unit Size Number of passengers per bus Tier System Number of Unit Fare Structure Commuter Fair - $4-8 per day Target Corporation Investment
Proposed Solution2.) Given the attached ridership information and preferences, howwould you build a schedule to best meet this need? Review Survey Information / Secondary Survey Specific ridership demand areas Focus on areas with increased volume of riders Investment based on number of routes Multi-Tier Route System in AM/PM Determine route schedule based on work schedules Test Route Expand Ridership Based on Demand
Proposed Solution3.) Any Information you can provide about suggested routes, traveltime, and number of departure times per route? Suggested Routes Downtown Commuter Line South Metro Commuter Line Burnsville Park & Ride Eden Prairie Park & Ride Shakopee/Prior Lake Park & Ride Travel Time Dependent on Pick-up Locations 45-60 minutes Multi-Tier AM/PM Transfers
Proposed Solutions4.) Could you operate shuttles from Brooklyn Park to Downtown? ADA Mini-coach Shuttles (Dial-A-Ride / Curb to Curb Service) 25-30 passenger capacity Motorcoach (Commuter Coach) 50-56 passenger capacity
Proposed Solutions5.) How are your buses branded? Will anything be specific forTarget?
Proposed Solutions6. How will passengers pay for their fare? Commuter Fare Real time ticket Distribution Daily Trip Tickets Online Ticketing Weekly/Monthly Passes Target Provided Vouchers Target Subsidy Establishing a Minimum Bus Fee (per day) Cost Sharing Pool (Commuter Fare / Target Minimum) Target Benefits for Privatized Service Coach as a billboard” Going Green – Non-public subsidized transit Employee Benefit for Recruitment