Network Theory Final Draft
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,041
On Slideshare
1,028
From Embeds
13
Number of Embeds
1

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 13

http://kmbaldau.wordpress.com 13

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Network Theory and Its Implication in Organizations
    Kristen Baldauf
    HuijunSuo
  • 2. Network Basics
    2 Parts of a Network:
    Nodes (People)
    Edges (Connections)
    To Study Network Theory:
    Unit of measurement is a dyad
    Variables are social relations , not personal attributes
  • 3. Network
    facebook connection data
    Facebook Wheel project website
    Kristen's Facebook wheel interactive display
  • 4. Facebook Network Example
  • 5. Types of Social Relations
    Similarities: hobbies, likes, dislikes, kin, role-based (i.e. boss)
    Interactions: asked advice, contacted by some form, influenced by, had sex with, shared information, etc.
  • 6. For Organizations
    How does the network help organizations?
    Proximity matters
    Different connections mean different things
    Strength of Weak Ties
  • 7. Key Concepts (Units of Analysis)
    Nodes: actors (different levels)
    Ties: relationships (complex)
  • Implication: Social Capital
    Resources accumulated by social networks
    Various implications:
    • individual: job hunting (strength of weak ties)
    • 14. organization: suppliers, customers, allies and competitors (ecology of your business )
    • 15. community: civil engagement (“Bowling Alone”)
  • Terms in Data Analysis: Centrality
    How well each node is connected to its network
    Degree centrality: count of the # of ties to other actors in the network
  • 16. Terms in Data Analysis: Clique
    Maximal complete sub-graph
    Every possible pair of points is directly connected by a line
  • 17. Terms in Data Analysis: Structural Equivalence
    Function: same
    the extent to which nodes have a common set of linkages to other nodes in the system
  • 18. Terms in Data Analysis: Structural Hole
    Broker between two nodes
    Introduce social capital
  • 19. Terms in Data Collection
    Ego Network
    Closed/Whole Network
  • 20. Software
    UCINET (free for 60 days)
    http://www.analytictech.com/ucinet/
    MultiNet
  • 21. Books
    Scott, J. (2000). Social network analysis: A handbook (2nd edition). London: Sage Publications.
    Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California, Riverside (available at http://faculty.ucr.edu/~hanneman/)
  • 22. Journal Articles
    Shumate, M., Fulk, J., & Monge, P. (2005). Predictors of the HIV/AIDS INGO network over time. Human Communication Research, 31, 482-510.
    Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42(1), 35-67.