Verve In Bloom Social Media Basics

Verve in Bloom A Social Media Workshop Kelli Matthews, Verve Northwest Communications Leona Laurie, Marketing Consultant

social media 101
or... why should we care?
http://www.flickr.com/photos/oceanflynn/315385916/

Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing

LonelyGirl15

This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing

You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing

This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing

John Edwards In Second Life

Why You Should Care: Your Audiences are Online

Under Social Media Umbrella:
RSS
Blogging
Social Networks
Podcasts
Social Bookmarks
Web 2.0 Fun

RSS
Push v. Pull
Newsroom RSS
Newswire RSS
Other RSS
Feed Readers
Bloglines

Technorati tracks 70 million blogs
1.4 blogs are created every second of every day
There are 1.5 million postings per day, or 17 posts per second
Is Blogging a Fad?

Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives

Social Networks: Not Just for Teeny Boppers Anymore

Wikipedia’s List The Meta List

What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz

Podcasts

Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page

Collaborate Find Music Share Photos

Web 2.0 Fun
Pick an Application, Any Application

Verve In Bloom Social Media Basics

by Kelli Matthews on Jun 26, 2007

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Verve In Bloom Social Media Basics — Presentation Transcript