Verve In Bloom Social Media Basics

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  • session 1: social media basics session 2: all about blogging session 3: how-to

Transcript

  • 1. Verve in Bloom A Social Media Workshop Kelli Matthews, Verve Northwest Communications Leona Laurie, Marketing Consultant
  • 2. social media 101
    • or... why should we care?
    http://www.flickr.com/photos/oceanflynn/315385916/
  • 3. Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 4.
    • LonelyGirl15
  • 5. This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 6.
    • Wiki
  • 7. You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 8.  
  • 9. This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 10.
    • John Edwards In Second Life
  • 11. Why You Should Care: Your Audiences are Online
  • 12. Under Social Media Umbrella:
    • RSS
    • Blogging
    • Social Networks
    • Podcasts
    • Social Bookmarks
    • Web 2.0 Fun
  • 13. RSS
    • Push v. Pull
      • Newsroom RSS
      • Newswire RSS
      • Other RSS
      • Feed Readers
        • Bloglines
  • 14.
    • Technorati tracks 70 million blogs
    • 1.4 blogs are created every second of every day
    • There are 1.5 million postings per day, or 17 posts per second
    Is Blogging a Fad?
  • 15.  
  • 16.  
  • 17. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
  • 18. Social Networks: Not Just for Teeny Boppers Anymore
  • 19. Wikipedia’s List The Meta List
  • 20. What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz
  • 21. Podcasts
  • 22. Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
  • 23. Collaborate Find Music Share Photos
  • 24. Web 2.0 Fun
    • Pick an Application, Any Application