Verve In Bloom Blogging Basics

Blogging 101

What Makes a Blog a Blog
Chronological
Frequent updates
Easy to create, use and update
Written by a real person
Focused on a subject
Subscribe-able
Interactive

The Blogosphere Raw Numbers Technorati tracks 70 million blogs 120,000 new blogs per day 1.4 blogs created per second 19.4 million (55%) are still posting 3 months later 3.9 million bloggers update weekly Bloggers make 1.2 million posts a day or 50,000an hour with major spikes during major news events

Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives

A Social Media Strategy
Active Listening
Outreach
Engagement

Active Listening
Find the “influentials”: Technorati Google Blog Search
Bloglines (or other feed reader)

Monitoring
Watching key issues and trends that are of interest to you and your organization.

Make a list of keywords for your organization: * people * related or competitive organizations * issues * topics/news items

Outreach
Read & Comment
Build Relationships Behind the Scenes
Give bloggers access to information first

Commenting Tips
Value added
Consider email
Hanlon’s Razor
Stand up
Be brief

Are You Ready to Write?

Engage!
Who will write the blog?
A Code of Ethics
Blog topic
Negative Buzz
Measuring success

Toe in the Water Strategy
Internal blog:
Staff
Board of Directors
Members
Event blog:
Finite in duration
Contained in scope

Just Give ‘Em Something To Talk About....
Explore...
Listen...
Get Advice...
Commit...
Be Passionate...

What makes a blog successful?
Among 20 “successful” corporate bloggers, most common answers:
Culture
Transparency
Time
Dialogue
Writing Style and Personality

Questions?

Verve In Bloom Blogging Basics

by Kelli Matthews

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