Verve In Bloom Blogging Basics

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  • blogging is not a dirty word. but if this is something you’re trying to “sell” to management or even to yourself, consider this: How would you like to have content that is easy to publish instantly from a variety of sources and have that content go to an audience that’s interested in receiving that content and have everything you publish remain online, archived and searchable by google and other major search engines? You can do that with a blog!
  • Verve In Bloom Blogging Basics

    1. 1. Blogging 101
    2. 2. What Makes a Blog a Blog <ul><li>Chronological </li></ul><ul><li>Frequent updates </li></ul><ul><li>Easy to create, use and update </li></ul><ul><li>Written by a real person </li></ul><ul><li>Focused on a subject </li></ul><ul><li>Subscribe-able </li></ul><ul><li>Interactive </li></ul>
    3. 3. The Blogosphere Raw Numbers Technorati tracks 70 million blogs 120,000 new blogs per day 1.4 blogs created per second 19.4 million (55%) are still posting 3 months later 3.9 million bloggers update weekly Bloggers make 1.2 million posts a day or 50,000an hour with major spikes during major news events
    4. 5. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
    5. 6. A Social Media Strategy <ul><li>Active Listening </li></ul><ul><li>Outreach </li></ul><ul><li>Engagement </li></ul>
    6. 7. Active Listening <ul><li>Find the “influentials”: Technorati Google Blog Search </li></ul><ul><li>Bloglines (or other feed reader) </li></ul>
    7. 8. Monitoring <ul><li>Watching key issues and trends that are of interest to you and your organization. </li></ul>
    8. 9. Make a list of keywords for your organization: * people * related or competitive organizations * issues * topics/news items
    9. 10. Outreach <ul><li>Read & Comment </li></ul><ul><li>Build Relationships Behind the Scenes </li></ul><ul><li>Give bloggers access to information first </li></ul>
    10. 11. Commenting Tips <ul><li>Value added </li></ul><ul><li>Consider email </li></ul><ul><li>Hanlon’s Razor </li></ul><ul><li>Stand up </li></ul><ul><li>Be brief </li></ul>
    11. 12. Are You Ready to Write?
    12. 13. Engage! <ul><li>Who will write the blog? </li></ul><ul><li>A Code of Ethics </li></ul><ul><li>Blog topic </li></ul><ul><li>Negative Buzz </li></ul><ul><li>Measuring success </li></ul>
    13. 14. Toe in the Water Strategy <ul><li>Internal blog: </li></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Board of Directors </li></ul></ul><ul><ul><li>Members </li></ul></ul><ul><li>Event blog: </li></ul><ul><ul><li>Finite in duration </li></ul></ul><ul><ul><li>Contained in scope </li></ul></ul>
    14. 15. Just Give ‘Em Something To Talk About.... <ul><li>Explore... </li></ul><ul><li>Listen... </li></ul><ul><li>Get Advice... </li></ul><ul><li>Commit... </li></ul><ul><li>Be Passionate... </li></ul>
    15. 16. What makes a blog successful? <ul><li>Among 20 “successful” corporate bloggers, most common answers: </li></ul><ul><li>Culture </li></ul><ul><li>Transparency </li></ul><ul><li>Time </li></ul><ul><li>Dialogue </li></ul><ul><li>Writing Style and Personality </li></ul>
    16. 17. Questions?

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