Verve In Bloom Blogging BasicsPresentation Transcript
What Makes a Blog a Blog
Easy to create, use and update
Written by a real person
Focused on a subject
The Blogosphere Raw Numbers Technorati tracks 70 million blogs 120,000 new blogs per day 1.4 blogs created per second 19.4 million (55%) are still posting 3 months later 3.9 million bloggers update weekly Bloggers make 1.2 million posts a day or 50,000an hour with major spikes during major news events
Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
A Social Media Strategy
Find the “influentials”: Technorati Google Blog Search
Bloglines (or other feed reader)
Watching key issues and trends that are of interest to you and your organization.
Make a list of keywords for your organization: * people * related or competitive organizations * issues * topics/news items
Read & Comment
Build Relationships Behind the Scenes
Give bloggers access to information first
Are You Ready to Write?
Who will write the blog?
A Code of Ethics
Toe in the Water Strategy
Board of Directors
Finite in duration
Contained in scope
Just Give ‘Em Something To Talk About....
What makes a blog successful?
Among 20 “successful” corporate bloggers, most common answers: