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Presentation Tips for PR Students
Presentation tips for client pitches in J454: PR Campaigns at the University of Oregon.
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Slideshow Transcript
- Slide 1: “Great presentation... just don’t be so selfish next time...*” Your presentation is about your client, not about you. * http://blogs.hillandknowlton.com/blogs/leobot
- Slide 2: Make your point: 3 - 7 words Start with a verb Ex: Give Better Presentations *http://youblog.typepad.com
- Slide 3: WIIFM? • What will your client get out of your core purpose? • Ex: Give Better Presentations • WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet... *http://youblog.typepad.com
- Slide 4: Details, Details • No Jargon (unless it’s their jargon) • No Wacky Slides • Keep it Simple *http://youblog.typepad.com
- Slide 5: Dealing with Objections, Questions, Concerns
- Slide 6: More Tips from the Masters • Start with the end in mind: know your objective • Know your audience as well as possible • A pitch is about content • So what? • Do you have an elevator pitch?
- Slide 7: • Miniature Earth • Meet Henry • Extreme Media Relations
- Slide 8: Stock.xchg Everystockphoto.com istockphoto.com 123RF.com Good Images?
- Slide 9: Mandatory Content • What’s your “core”? • Overview of situation as you understand it • Overview of target audiences • Highlight key recommendations and rationale for choices • Review timeline
