“ Great presentation... just don’t be so selfish next time...*” Your presentation is about your client, not about you. * http://blogs.hillandknowlton.com/blogs/leobottary/archive/2006/09/14/4566.aspx

Your presentation is about your client, not about you.

Make your point: 3 - 7 words Start with a verb Ex: Give Better Presentations * http://youblog.typepad.com

WIIFM? What will your client get out of your core purpose? Ex: Give Better Presentations WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet... * http://youblog.typepad.com

What will your client get out of your core purpose?

Ex: Give Better Presentations

WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet...

Details, Details No Jargon (unless it’s their jargon) No Wacky Slides Keep it Simple * http://youblog.typepad.com

No Jargon (unless it’s their jargon)

No Wacky Slides

Keep it Simple

Dealing with Objections, Questions, Concerns

More Tips from the Masters Start with the end in mind: know your objective Know your audience as well as possible A pitch is about content So what? Do you have an elevator pitch?

Start with the end in mind: know your objective

Know your audience as well as possible

A pitch is about content

So what?

Do you have an elevator pitch?

Miniature Earth Meet Henry Extreme Media Relations

Miniature Earth

Meet Henry

Extreme Media Relations

Good Images? 123RF.com Stock.xchg Everystockphoto.com istockphoto.com

Good Images?

What’s your “core”? Overview of situation as you understand it Overview of target audiences Highlight key recommendations and rationale for choices Review timeline Mandatory Content

What’s your “core”?

Overview of situation as you understand it

Overview of target audiences

Highlight key recommendations and rationale for choices

Review timeline