Presentation Tips for PR Students

“ Great presentation... just don’t be so selfish next time...*”
Your presentation is about your client, not about you.
* http://blogs.hillandknowlton.com/blogs/leobottary/archive/2006/09/14/4566.aspx

Make your point: 3 - 7 words Start with a verb Ex: Give Better Presentations * http://youblog.typepad.com

WIIFM?
What will your client get out of your core purpose?
Ex: Give Better Presentations
WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet...
* http://youblog.typepad.com

Details, Details
No Jargon (unless it’s their jargon)
No Wacky Slides
Keep it Simple
* http://youblog.typepad.com

Dealing with Objections, Questions, Concerns

More Tips from the Masters
Start with the end in mind: know your objective
Know your audience as well as possible
A pitch is about content
So what?
Do you have an elevator pitch?

Miniature Earth
Meet Henry
Extreme Media Relations

Good Images?
123RF.com Stock.xchg Everystockphoto.com istockphoto.com

What’s your “core”?
Overview of situation as you understand it
Overview of target audiences
Highlight key recommendations and rationale for choices
Review timeline
Mandatory Content

Presentation Tips for PR Students

by Kelli Matthews on Apr 26, 2007

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Presentation Tips for PR Students — Webinar Transcript