Presentation Tips for PR Students

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Presentation tips for client pitches in J454: PR Campaigns at the University of Oregon.

Presentation tips for client pitches in J454: PR Campaigns at the University of Oregon.

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  • 1. “ Great presentation... just don’t be so selfish next time...*”
    • Your presentation is about your client, not about you.
    * http://blogs.hillandknowlton.com/blogs/leobottary/archive/2006/09/14/4566.aspx
  • 2. Make your point: 3 - 7 words Start with a verb Ex: Give Better Presentations * http://youblog.typepad.com
  • 3. WIIFM?
    • What will your client get out of your core purpose?
    • Ex: Give Better Presentations
    • WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet...
    * http://youblog.typepad.com
  • 4. Details, Details
    • No Jargon (unless it’s their jargon)
    • No Wacky Slides
    • Keep it Simple
    * http://youblog.typepad.com
  • 5. Dealing with Objections, Questions, Concerns
  • 6. More Tips from the Masters
    • Start with the end in mind: know your objective
    • Know your audience as well as possible
    • A pitch is about content
    • So what?
    • Do you have an elevator pitch?
  • 7.
    • Miniature Earth
    • Meet Henry
    • Extreme Media Relations
  • 8.
    • Good Images?
    123RF.com Stock.xchg Everystockphoto.com istockphoto.com
  • 9.
    • What’s your “core”?
    • Overview of situation as you understand it
    • Overview of target audiences
    • Highlight key recommendations and rationale for choices
    • Review timeline
    Mandatory Content