Audience: Strategic Communications Professionals Eileen Chang Aaron Grossman Katrina Heilman

Eileen Chang

Aaron Grossman

Katrina Heilman

Situation Analysis Value Establish relationships Who to target?

Value

Establish relationships

Who to target?

Method Survey Interviews

Survey

Interviews

Results: key themes Values Professional development Strategy development Keynote speaker Networking Post-conference communication

Values

Professional development

Strategy development

Keynote speaker

Networking

Post-conference communication

Why would you attend a PR conference? Check all that apply. What types of social media would you like to learn more about? Check all that apply.

What types of social media would you like to learn more about? Check all that apply.

Results: key themes Values Professional development Strategy development Keynote speaker Networking Post-conference communication

Values

Professional development

Strategy development

Keynote speaker

Networking

Post-conference communication

Which of the following would you like to see as a keynote speaker? Check all that apply. Response Count

Which of the following would you like to see as a keynote speaker? Check all that apply.

Results: key themes Values Professional development Strategy development Keynote speaker Networking Post-conference communication

Values

Professional development

Strategy development

Keynote speaker

Networking

Post-conference communication

Results: key themes Content Social media Community Outreach, Non-profit Corporate Social Responsibility Industry trends and applications Case Studies Logistics $$ Distance

Content

Social media

Community Outreach, Non-profit

Corporate Social Responsibility

Industry trends and applications

Case Studies

Logistics

$$

Distance

Rank the types of professional development workshops that you would seek at a conference from most appealing to least appealing.

Rank the types of professional development workshops that you would seek at a conference from most appealing to least appealing.

Results: key themes Content Social media Community Outreach, Non-profit Corporate Social Responsibility Industry trends and applications Case Studies Logistics $$ Distance

Content

Social media

Community Outreach, Non-profit

Corporate Social Responsibility

Industry trends and applications

Case Studies

Logistics

$$

Distance

Discussion Unique conference Information communication Educational angle Survey response limitation

Unique conference

Information communication

Educational angle

Survey response limitation

Recommendations Theme Keynote speaker: Malcolm Gladwell Sponsorships Social media emphasis Workshops latest communication topics case studies

Theme

Keynote speaker: Malcolm Gladwell

Sponsorships

Social media emphasis

Workshops

latest communication topics

case studies

Recommendations Variety of activities Variety of facilitators + speakers Advertise through associations and corporations Web site $100-$200 entry fee

Variety of activities

Variety of facilitators + speakers

Advertise through associations and corporations

Web site

$100-$200 entry fee