PR Professionals Research Presentation
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PR Professionals Research Presentation

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J454: Spring 2008

J454: Spring 2008

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PR Professionals Research Presentation PR Professionals Research Presentation Presentation Transcript

  • Audience: Strategic Communications Professionals
    • Eileen Chang
    • Aaron Grossman
    • Katrina Heilman
  • Situation Analysis
    • Value
    • Establish relationships
    • Who to target?
  • Method
    • Survey
    • Interviews
  • Results: key themes
    • Values
      • Professional development
      • Strategy development
      • Keynote speaker
      • Networking
      • Post-conference communication
  • Why would you attend a PR conference? Check all that apply.
    • What types of social media would you like to learn more about? Check all that apply.
  • Results: key themes
    • Values
      • Professional development
      • Strategy development
      • Keynote speaker
      • Networking
      • Post-conference communication
    • Which of the following would you like to see as a keynote speaker? Check all that apply.
    Response Count
  • Results: key themes
    • Values
      • Professional development
      • Strategy development
      • Keynote speaker
      • Networking
      • Post-conference communication
  • Results: key themes
    • Content
      • Social media
      • Community Outreach, Non-profit
      • Corporate Social Responsibility
      • Industry trends and applications
      • Case Studies
    • Logistics
      • $$
      • Distance
    • Rank the types of professional development workshops that you would seek at a conference from most appealing to least appealing.
  • Results: key themes
    • Content
      • Social media
      • Community Outreach, Non-profit
      • Corporate Social Responsibility
      • Industry trends and applications
      • Case Studies
    • Logistics
      • $$
      • Distance
  • Discussion
    • Unique conference
    • Information communication
    • Educational angle
    • Survey response limitation
  • Recommendations
    • Theme
    • Keynote speaker: Malcolm Gladwell
    • Sponsorships
    • Social media emphasis
    • Workshops
      • latest communication topics
      • case studies
  • Recommendations
    • Variety of activities
    • Variety of facilitators + speakers
    • Advertise through associations and corporations
    • Web site
    • $100-$200 entry fee