PODCASTING
FOR BEGINNER PROS

WHY PODCAST?
LOW COST
CONTROLLED MEDIUM
ENGAGE AUDIENCES
PERSONALIZE! HUMANIZE!
ESTABLISH THOUGHT
LEADERSHIP
YOUR AUDIENCE IS LISTENING

STEPS
CONTENT PREP
RECORDING & POST-
PROCESSING
PUBLICATION/SYNDICATION
PROMOTION

PREPARE THE CONTENT
STRUCTURED, NOT SCRIPTED
10 SEC: INTRO MUSIC OR AUDIO
20 SEC: INTRODUCE THE PODCAST
10 SEC: SPONSORS
9 MINUTES: MAIN BODY/
DISCUSSION
20 SEC: WRAP UP
10 SEC: SPONSORS
20 SEC: INTRODUCE THE PODCAST
10 SEC: OUTRO MUSIC

RECORDING/POST PROCESSING
OPEN SOFTWARE
CHECK MICROPHONE BY
TESTING VOLUME
STOP RECORDS NEW TRACK;
PAUSE PAUSES
SAVE!!!