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Online Newsrooms & Social Media Primer

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For Carrie Freeman's J440 class at the UofO

For Carrie Freeman's J440 class at the UofO

Published in: Technology, Business
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  • Transcript

    • 1. Online Newsroom & Social Media Intro
      • for PR Writing
      • April 2007
    • 2. The Media Relations Process...
      • Why do you want media coverage?
        • News Values?
        • Story Angles?
      • What tools will help you accomplish that?
        • Written Press Material
        • Good Media List
        • Distribution Mechanism
    • 3. The Value of an Online Newsroom
      • Facilitates Good Media Relations
        • Be a Resource
        • Understand Media’s Needs
        • Provide Good Written & Multimedia Content
        • Be Responsive
    • 4.
      • Company History
      • Bios & Photos of Key Execs
      • Facts about the company
      • Articles & Speeches
      • Latest News Releases
      • List of Products & Services with Photos
      • Q&A Sheet
      • Links to related sites
      • Reprints of articles
      Online Newsroom Contents
    • 5. Do Companies Really Use Online Newsrooms?
      • Short Answer: Yes!
      • 92% of international companies in a recent study had a specific Press Room area of the corporate Web site
      • 75% took just one-click to get to the Press Room
      • Called: Press Room, Press Center, Media Center, Press or Media
    • 6. Uniquely Branded
    • 7. Questions?
    • 8. Social Media
      • Emphasis on the Social
    • 9.  
    • 10. Under Social Media Umbrella:
      • RSS
      • Blogging
      • Social Networks
      • Podcasts
      • Social Bookmarks
      • Web 2.0 Fun
    • 11. RSS
      • Push v. Pull
        • Newsroom RSS
        • Newswire RSS
        • Other RSS
        • Feed Readers
          • Bloglines
    • 12.
      • Technorati tracks 70 million blogs
      • 1.4 blogs are created every second of every day
      • There are 1.5 million postings per day, or 17 posts per second
      Is Blogging a Fad?
    • 13.  
    • 14.  
    • 15. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
    • 16. Just Give ‘Em Something To Talk About....
      • Explore...
      • Listen...
      • Get Advice...
      • Commit...
      • Be Passionate...
    • 17. Social Networks: Not Just for Teeny Boppers Anymore
    • 18. Wikipedia’s List The Meta List
    • 19. What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz
    • 20. Podcasts
    • 21. Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
    • 22. Collaborate Find Music Share Photos

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