Ethics & Professionalism
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Ethics & Professionalism

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Presentation for J454: PR Campaigns at UofO

Presentation for J454: PR Campaigns at UofO
Spring 2007

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Ethics & Professionalism Ethics & Professionalism Presentation Transcript

  • To laugh often and love much; to win the respect of intelligent persons and the affection of children; to earn the approbation of honest citizens and to endure the betrayal of false friends; to appreciate beauty; to find the best in others; to give of one’s self; to leave the world a little bit better; whether by a healthy child, a garden patch or a redeemed social condition; to have played and laughed with enthusiasm and sung with exultation; to know that even one life has breathed easier because you have lived, this is to have succeeded. - Ralph Waldo Emerson, 1803-1882 info from: Wilson, Ogden 2004
  • Why Transparency?
  • By revealing the organization’s motives, the organization becomes accountable to the public. Transparency then becomes self-regulating, encouraging organizations to choose only practices they could justify publicly. By being transparent, the organization puts its credibility on the line by aligning its communication with its ethics.
  • Personal Ethics Make your ethical decisions now Develop empathy Take time to think Call it what it is Every action & decision has an ethical component Establish a freedom fund
    • In Your Client Teams
    • What is your best advice for....
    • Enhancing Personal Credibility & Trustworthiness
    • Developing Good Work Habits & Job Performance
    • Having Professional Conduct
    • Developing Strong People Relationships
  • Personal Credibility & Trustworthiness Avoid Over-Promising Set Parameters Emphasize Disclosure Align with Public Interest Emphasize Substance Avoid Impropriety No Quick Answers Keep Learning Take the High Road Look at Long-Term Interests Never Hide from Media When in Doubt, Don’t
  • Work Habits & Job Performance Know your strengths & weaknesses Prioritize tasks, allocate time & work within constraints Be concerned with results & successes Be goal-oriented Pay attention to detail Deliver on time Be absolutely dependable
  • Personal Conduct Always act & dress professionally Observe procedures Work within power structures Be ethical Don’t compromise standards Work toward balance in your life Cultivate other interests & relationships
  • Know people’s names Be a mentor Keep a sense of humor Don’t hold grudges Stay out of office politics Human Relations Be personable & likable Treat people as equals Respect admins Win loyalty & dedication
  • Keep Etiquette in Mind
  • First Client Contact
    • Must happen in the next 48 hours
    • Email, ok.
    • Arrange for an initial meeting with the client
    • Prepare!