• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Corporateblogging
 

Corporateblogging

on

  • 876 views

 

Statistics

Views

Total Views
876
Views on SlideShare
875
Embed Views
1

Actions

Likes
0
Downloads
26
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Corporateblogging Corporateblogging Presentation Transcript

  • Corporate Blogging
  • What Makes a Blog Successful?
    • Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet)
      • Culture
      • Transparency
      • Time
      • Dialogue
      • Entertaining Writing Style & Personality
  • Culture
    • highlight unique culture
    • overcome negative perceptions
      • Microsoft Blogs
  • Transparency
    • Establishes credibility
    • Cite other sources of knowledge and expertise
  •  
  • Dialogue
    • The ability and willingness to create dialogue in the greater community
    • Stonyfield Farms
  • Writing Style
    • Style
    • Blogger’s lifestyle, experience and opinions
    • Humor bridges the gap between writer and reader
  • Active Monitoring
    • Technorati
    • Google Blogs
    • Google News
    • YouTube Channels
  • Outreach
    • Read & Comment
      • build dialogue with others in your community
      • making the conversation visible
    • Reciprocal Relationship
  • Engage
    • Who will write?
    • Code of Ethics
    • Your topic
    • Negative Buzz
    • Ogilvy has come up with a great list of 25 types
    Types of Blogs
  •  
  •  
  • The Blog
    • Choose: Public Relations, Advertising or Marketing
    • Set up a FREE account via:
      • Blogger
      • PRBlogs.org
      • Wordpress
      • Blog.com
  • The Requirements
    • Post A: You’ll need to respond to a “prompt” from me.
    • Post B: Respond or post about a topic of your choice.
  • The Requirements, Cont’d
    • 2 posts per week.
    • Min: One link
    • Encouraged: Video, audio, multimedia
    • Min: One comment on another blog
  •  
  •  
  •