Corporate Blogging

What Makes a Blog Successful? Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet) Culture Transparency Time Dialogue Entertaining Writing Style & Personality

Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet)

Culture

Transparency

Time

Dialogue

Entertaining Writing Style & Personality

Culture highlight unique culture overcome negative perceptions Microsoft Blogs

highlight unique culture

overcome negative perceptions

Microsoft Blogs

Transparency Establishes credibility Cite other sources of knowledge and expertise

Establishes credibility

Cite other sources of knowledge and expertise

Dialogue The ability and willingness to create dialogue in the greater community Stonyfield Farms

The ability and willingness to create dialogue in the greater community

Stonyfield Farms

Writing Style Style Blogger’s lifestyle, experience and opinions Humor bridges the gap between writer and reader

Style

Blogger’s lifestyle, experience and opinions

Humor bridges the gap between writer and reader

Active Monitoring Technorati Google Blogs Google News YouTube Channels

Technorati

Google Blogs

Google News

YouTube Channels

Outreach Read & Comment build dialogue with others in your community making the conversation visible Reciprocal Relationship

Read & Comment

build dialogue with others in your community

making the conversation visible

Reciprocal Relationship

Engage Who will write? Code of Ethics Your topic Negative Buzz

Who will write?

Code of Ethics

Your topic

Negative Buzz

Ogilvy has come up with a great list of 25 types Types of Blogs

Ogilvy has come up with a great list of 25 types

The Blog Choose: Public Relations, Advertising or Marketing Set up a FREE account via: Blogger PRBlogs.org Wordpress Blog.com

Choose: Public Relations, Advertising or Marketing

Set up a FREE account via:

Blogger

PRBlogs.org

Wordpress

Blog.com

The Requirements Post A: You’ll need to respond to a “prompt” from me. Post B: Respond or post about a topic of your choice.

Post A: You’ll need to respond to a “prompt” from me.

Post B: Respond or post about a topic of your choice.

The Requirements, Cont’d 2 posts per week. Min: One link Encouraged: Video, audio, multimedia Min: One comment on another blog

2 posts per week.

Min: One link

Encouraged: Video, audio, multimedia

Min: One comment on another blog