BNI presentation

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  • The social media label applies to several different tools: blogs, social networking (who has a MySpace page?), social bookmarking (delicious is the most used),
  • BNI presentation

    1. 1. Blogging 101
    2. 2. The Blogosphere <ul><li>Raw Numbers </li></ul><ul><ul><li>Technorati tracks 70 million blogs </li></ul></ul><ul><ul><li>120,000 new blogs per day </li></ul></ul><ul><ul><li>1.4 blogs created per second </li></ul></ul><ul><ul><li>19.4 million (55%) are still posting 3 months later </li></ul></ul><ul><ul><li>3.9 million bloggers update weekly </li></ul></ul><ul><ul><li>Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events </li></ul></ul>
    3. 4. So Why Should a Company Bother? <ul><li>Initiate two-way interaction with stakeholder </li></ul><ul><li>Join the conversation in your industry </li></ul><ul><li>Put a human face on the company </li></ul><ul><li>Increase SEO & Web site traffic </li></ul><ul><li>Establish/build expert status </li></ul>
    4. 5. What Makes a Blog Successful? <ul><li>Among 20 “successful” corporate bloggers, most common answers: </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Dialogue </li></ul></ul><ul><ul><li>Writing Style & Personality </li></ul></ul>
    5. 6. Questions?

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