Blogging Basics for PR Students

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Presentation for AHPR, January 07

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Blogging Basics for PR Students

  1. 1. Social Media
  2. 2. The Blogosphere "Raw Numbers "Technorati tracks 35.4 million blogs ’19.4 million (55%) are still posting 3 months later ’3.9 million bloggers update weekly ’Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events "About 9% of blogs are spam
  3. 3. 1,600,003 l, ~300,0CO 1,200,003 1,000,000 830,003 600,003 400,003 200,003 Daily Posting Volume 1.2 Million legitimate Posts/ Day About 50.000 postings per hour London Bomb-nos Jusuce O'Connor , / Luw. » 8 concerts g yina A IP00 Deepmroal 1 Revealed I ‘ Vwe° i A Krwionute Newsweek i l Lock Comrowzrsy Koran ‘ I ~ SchuavoDu2s i USEIecuonDay Superbowl > Ina-anocean TSUHEVTVI ' i v c 5 3‘. 4‘ gr “ cw “ ~~ ~~ ~~ H go. ~" ‘C 9 X3 Ta _ A _ , 9 9 A _ ‘.0 ‘F _I " 1 1 0 “ ‘_ » ' Technorati‘ Supcrtvo. -.-l Intel Mac Humcane X ‘ i 2CC6 Slate or The Union / P
  4. 4. * You want a job, * You want to do good Why YOU should care right? client work.
  5. 5. So Why Should a Company Bother? '* Two—way interaction ’* Comments, Trackbacks, Blogrolls '* Have a Personality '* SEO '* Expert Status
  6. 6. A Social Media Strategy 1 Active Listening (Monitor & Respond) Z. Outreach (Blogger Relations) 3 Engagement (Content creation & conversation, internally or externally)
  7. 7. Active Listening 3 “Seed” Blogs * Spare Change 3 Communication Overtones ‘ Bloglines (or other feed reader)
  8. 8. Blogger Relations ‘ Similar to Media Relations. .. but different.
  9. 9. '1"i': " ': i°': iit: i:; ‘ii >‘ir-vr- mi. ‘-i= i_i = ;:gg1lcu-i: Luv. ‘ ‘t= i~iimol. (o 5'1: , I"-’l01l| _Ii10)fl7;41l. |;—, ,3', :', .’-| _llI', ,l! !9', 'i, ‘t('-l; j_l_| } 1 NB; Pilots fiorrvsmon‘ on Rune; I Main I Feed Dashboards e -3 The Four P's of Blog Marketing Anyone who has spent any ume around marketers has probably heard about the protesslon's ‘F_o_ur P's. ” I? f‘ These are the core elements of marketing - product. price. place and promotion. Wei . the more Ithinlt ' ‘ about t, biog marketing needs its own version ol the four P‘s, Hem about these? I The Four P‘; of Blog Marketing Passionate - Write about issues that are near and dear to your heart L Purposeful — Make sure you keep the end in mind; why are you blogging’ Present — Keep an eye on what’s topical today Positional - Take a stand on an issue and to on it . ~
  10. 10. 30 Five Research key blogs in your client’s area/ industry Subscribe to them Coverage/ Purpose/ POV Build relationships Link to them via your client’s blog
  11. 11. Fun! ‘ Media Orchard ‘ Make the Logo Bigger '* WWTDD? ‘ Perez ‘ Pop

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