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Birth to Three Presentation

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presentation to Birth to Three about blogging basics

presentation to Birth to Three about blogging basics

Published in: Economy & Finance, Technology

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  • The social media label applies to several different tools: blogs, social networking (who has a MySpace page?), social bookmarking (delicious is the most used),
  • Transcript

    • 1. Blogging Basics for Nonprofits
      • Kelli Matthews, University of Oregon [email_address]
    • 2. What is it?
      • Blog... short for Weblog
      • An online space where an organization can engage in 2-way conversation with readers
    • 3. Typical Features
      • Brief entries (one to three paragraphs in length)
      • Sidebars linking to other blogs, previous posts or other comments
      • Lots of links within the blog entry (to other blogs, Web sites and articles)
      • Frequent & regular updates
    • 4. The Blogosphere
      • Raw Numbers
        • Technorati tracks 35.4 million blogs
        • 19.4 million (55%) are still posting 3 months later
        • 3.9 million bloggers update weekly
        • Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events
    • 5.  
    • 6. So Why Should an Organization Bother?
      • Initiate two-way interaction with stakeholder
      • Join the conversation in your industry
      • Put a human face on the company
      • Increase search engine results
      • Establish/build expert status
    • 7. What Makes a Blog Successful?
      • Among 20 “successful” corporate bloggers, most common answers:
        • Culture
        • Transparency
        • Time
        • Dialogue
        • Personality
      From Backbone/Northwestern Blogging Study (see link on slide 17
    • 8. A Social Media Strategy: Three Part Process
      • Active Listening (Monitor & Respond)
      • Outreach (Blogger Relations)
      • Engagement (Content creation & conversation, internally or externally)
      Three part social media strategy from: Kami Huyse, http://overtonecomm.blogspot.com
    • 9. Active Listening
      • Find the “influentials”: Technorati Google Blog Search
      • Bloglines (or other feed reader)
      • “ Seed” Blogs
        • Spare Change
        • Communication Overtones
    • 10. Putting Blogs to Work for BT3
      • Summarize and point to articles on the Web that are relevant to your audience
      • Invite experts to contribute as guest bloggers
      • Get timely info out without technical support
      • Cross-promote and re-use all Web content, magazines or enewsletters
      Nancy Schwartz, Getting Attention http://www.nancyschwartz.com/nonprofit_blog.html
    • 11. Getting Readers to Your Blog
      • Add blog headlines to the home page
      • Make sure readers can subscribe
      • Create a network through comments, trackbacks and links
      Nancy Schwartz, Getting Attention http://www.nancyschwartz.com/nonprofit_blog.html
    • 12. Code of Ethics
      • We will tell the truth. We will acknowledge and correct any mistakes promptly.
      • We will not delete comments unless they are spam, off-topic, or defamatory.
      • We will reply to comments when appropriate as promptly as possible.
      • We will link to online references and original source materials directly
      • We will disagree with other opinions respectfully.
      From Charlene Li, Forrester Research
    • 13. First Book
    • 14. ASPCA
    • 15. Agros
    • 16. Fun!
      • Pop Candy
      • Parent Hacks
      • Catherine Newman
      • Indexed
    • 17. For Further Reading
      • Northeastern University & Backbone Media Blogging Success Study
      • Kelli’s De.licio.us Page on Blogging
    • 18.