Your SlideShare is downloading. ×
0
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Twitter For Nonprofits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter For Nonprofits

456

Published on

Overview of Twitter: How it works, how it might be used effectively by Nonprofits, and how some nonprofit camps in particular are using it currently.

Overview of Twitter: How it works, how it might be used effectively by Nonprofits, and how some nonprofit camps in particular are using it currently.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter for Nonprofits: July 21, 2009 Kevin Martone and Joe Ruotolo Technology Program Team Grinspoon Institute for Jewish Philanthropy Reconnecting 140 Characters at a Time
  • 2. Agenda: <ul><li>Welcome 1:00 – 1:05 </li></ul><ul><li>Twitter Basics 1:05 – 1:25 </li></ul><ul><li>Twitter as an Organization 1:25 – 1:35 </li></ul><ul><li>Other Twitter Tools 1:35 – 1:40 </li></ul><ul><li>Camp Examples 1:40 – 1:55 </li></ul><ul><li>Fundraising on Twitter 1:55 – 2:00 </li></ul><ul><li>Issues 2:00 – 2:05 </li></ul><ul><li>Tweeting our Conference 2:05 – 2:10 </li></ul><ul><li>Feedback/Questions 2:10 – 2:20 </li></ul>
  • 3. Notes on Today’s Session <ul><li>Today’s Topic </li></ul><ul><ul><li>Twitter is a fast-growing social media service that can be used to reach out to constituents </li></ul></ul><ul><ul><li>More and more camps are utilizing the service to reach out to parents and alumni </li></ul></ul><ul><ul><li>Each camp needs to better understand if/how Twitter fits into their overall outreach and communications strategy…and how they can best implement it </li></ul></ul><ul><ul><li>This presentation will give an overview for beginners and some more in-depth tips for more advanced users </li></ul></ul><ul><li>The Presentation and Recorded Session will be available for download on http:// webinar.gijptech.org within 24 hours </li></ul>
  • 4. What is Twitter? <ul><li>140 Character “Tweets” to the World </li></ul><ul><ul><li>“ What are you doing?” </li></ul></ul><ul><ul><li>“ Followers” receive messages directly </li></ul></ul><ul><li>Combination of Instant Messaging (IM) and Blogging </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><li>Discuss anything! Status updates, links to articles, requests for info, etc. </li></ul><ul><li>Tweet via text message, smartphone, web </li></ul><ul><li>Many tools to manage and search the flow of information on Twitter </li></ul>
  • 5. Why Should We Tweet? <ul><li>Your Outreach/Communication Goals? </li></ul><ul><ul><li>If Twitter helps reach those goals… </li></ul></ul><ul><li>Engage and Learn </li></ul><ul><li>Fun! </li></ul><ul><li>Post Updates for Parents </li></ul><ul><li>Can Drive Traffic to Website, FB Page, … </li></ul><ul><li>Demographics </li></ul><ul><ul><li>35-49 is largest demo group on Twitter </li></ul></ul><ul><ul><li>1,000+% growth from Feb. 2008 to Feb. 2009 </li></ul></ul>
  • 6. Photo by cogdogblog on Flickr
  • 7. Getting Started <ul><li>Go to www.twitter.com </li></ul><ul><li>Register yourself or your Organization </li></ul><ul><li>160 Character Bio </li></ul><ul><li>Upload a Photo </li></ul><ul><li>Upload/Choose a Design (Background) </li></ul><ul><li>Send Tweets! </li></ul>
  • 8. Getting Started (cont’d) <ul><li>Settings </li></ul><ul><ul><li>Can “protect” updates </li></ul></ul><ul><ul><li>Bio </li></ul></ul><ul><ul><li>Devices (text updates) </li></ul></ul><ul><ul><li>Notices (email) </li></ul></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Design (background) </li></ul></ul>
  • 9. Getting Started (cont’d) <ul><li>Twitter is also a great Listening tool </li></ul><ul><li>Real-time </li></ul><ul><li>Find people </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><ul><li>( http://search.twitter.com ) </li></ul></ul></ul><ul><ul><ul><li>Click “Advanced Search” </li></ul></ul></ul><ul><ul><li>“Find People” link </li></ul></ul><ul><li>Follow/be followed </li></ul>
  • 10. Getting Started (cont’d) <ul><li>Example Search: Camp Harlam </li></ul>
  • 11. Twitter Lingo Block a User from Following your Tweets Block Shortened URL of a webpage (bit.ly, tinyurl, etc.) – Be wary of these from unknown people Short URL An update on Twitter Tweet People subscribed to receive your tweets Followers “ Save” specific tweets as favorites Favorites Send (private) msg directly to user DM (Direct Messages) Send (public) msg directly to user on Twitter @ Replies Forward other people’s tweets Retweet (RT) Allows easy searching; global “conversation” Hashtags (#) Determines which tweets will show up on your personal homepage Follow/ Unfollow
  • 12. Twitter Profile
  • 13. Twitter as an Organization <ul><li>Be Authentic! </li></ul><ul><li>Conversations: </li></ul><ul><ul><li>2-way </li></ul></ul>
  • 14. Twitter as an Organization (cont’d) <ul><li>Follow us! @ gijp </li></ul><ul><li>Tools to allow multiple people to post to same Organizational Twitter Account </li></ul><ul><ul><li>CoTweet </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Also offer integrated URL shortener/stats </li></ul></ul><ul><ul><li>Can schedule/assign future Tweets </li></ul></ul><ul><li>Widgets can show Twitter feed on website or blog </li></ul>
  • 15. Other Twitter Tools <ul><li>Desktop Twitter Apps </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twitterrific (Mac only) </li></ul></ul><ul><li>TwitterBerry (Blackberry) </li></ul><ul><li>TweetDeck or Twitterfon (iPhone) </li></ul><ul><li>TweetBeep – email alerts on Twitter search </li></ul><ul><li>Twtvite – Create “tweetup” event on Twitter </li></ul><ul><li>TwitterAnalyzer – review stats of your followers, conversations, links, etc. </li></ul>Other suggestions from seasoned Twitterers?
  • 16. Camp Example: URJ Henry S. Jacobs Camp
  • 17. Camp Example: Camp JORI
  • 18. Camp Example: Camp Judaea
  • 19. Camp Twitter Accounts *Some view Tweets on Camp Website or Blog instead Updates, fun 5-7 per day 220 URJGFC URJ Greene Family Camp Updates, some dialog/RT, fun Every 1-2 days 65 CampJudaea Camp Judaea Updates, fun 2-3 per day 25 JORITweet Camp JORI Updates, fun, links to website Every 1-2 days 82 SurpriseLake Surprise Lake Updates, links to website, focus on Alumni Every 1-2 days 39 HerzlCamp Herzl Camp Updates, fun 5-10 per day 133 URJCampHarlam URJ Camp Harlam Content Post Freq Followers* @ Camp
  • 20. Fundraising on Twitter <ul><li>Twitter fundraising works best for a specific event or challenge </li></ul><ul><ul><li>Link to online giving page or ChipIn/Causes Widget </li></ul></ul><ul><ul><li>TipJoy (Fundraising via PayPal directly on Twitter) </li></ul></ul><ul><li>Otherwise, used for finding and engaging constituents; cultivate via other channels </li></ul><ul><li>Examples </li></ul><ul><ul><li>Tweetsgiving </li></ul></ul><ul><ul><li>140 Smiles </li></ul></ul>
  • 21. Issues <ul><li>Short URLs </li></ul><ul><li>Spam </li></ul><ul><ul><li>Block Followers </li></ul></ul><ul><ul><li>Report Spam </li></ul></ul><ul><ul><ul><li>Follow @spam </li></ul></ul></ul><ul><ul><ul><li>DM offending Twitter username </li></ul></ul></ul><ul><li>Legitimate email address not needed to register </li></ul><ul><li>Easy to follow (without updates “Protected”) </li></ul><ul><li>Watch what you say! </li></ul><ul><ul><li>Anyone can see it (unless “Protected”) </li></ul></ul><ul><ul><li>Can delete tweets, but will be available via search on Twitter and Google for days </li></ul></ul><ul><ul><li>Don’t tell the world you will be away for a week (or summer!) </li></ul></ul>
  • 22. Tweeting our Conference <ul><li>#gijp </li></ul><ul><li>Pre-planning </li></ul><ul><ul><li>Tweet plans – Attending? Sessions? etc. </li></ul></ul><ul><li>During conference </li></ul><ul><ul><li>Tweet questions </li></ul></ul><ul><ul><li>Post comments </li></ul></ul><ul><ul><li>Tweetups? </li></ul></ul><ul><li>Post-conference </li></ul><ul><ul><li>Continue discussion of learnings, sharing info </li></ul></ul>
  • 23. Questions? Photo by Xurble
  • 24. Grinspoon Institute Webinars – Feedback/Questions <ul><li>How did we do? </li></ul><ul><li>How was the level of detail? </li></ul><ul><li>What topics would you like to learn about in this format? </li></ul><ul><li>Is there a topic you’d like to share in a future Webinar? </li></ul><ul><li>Any other suggestions? </li></ul>
  • 25. Next Webinar… <ul><li>Will be back in September </li></ul><ul><li>In the meantime: </li></ul><ul><ul><li>Check out our Webinar archives </li></ul></ul><ul><ul><li>Join the discussion on our Discussion Boards </li></ul></ul><ul><ul><li>Help us make these Webinars as helpful as possible to you: </li></ul></ul><ul><ul><ul><li>If there is a specific topic you would like us to present via our Webinars, let us know! </li></ul></ul></ul><ul><ul><ul><li>If you would like to present in a Webinar on a specific topic, let us know! </li></ul></ul></ul>
  • 26. For More Information <ul><li>This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org </li></ul><ul><li>Recent GIJP Blog Post re: Twitter </li></ul><ul><li>Twitter in Plain English Video by CommonCraft </li></ul><ul><li>Follow us @ gijp ( www.twitter.com/gijp ) </li></ul><ul><li>Become our Facebook Page Fan </li></ul>

×