Social Networking What Is It And Why Should I Care 112408

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An overview (from November 2008) of Social Networking tools and why they are important for nonprofits.

An overview (from November 2008) of Social Networking tools and why they are important for nonprofits.

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  • 1. Social Networking: What is It?...and Why Should I Care? November 24, 2008 Kevin Martone Technology Program Manager, Grinspoon Institute [email_address]
  • 2. Introductions
    • Kevin Martone, Technology Program Manager, Grinspoon Institute
    • Joe Ruotolo, Business Systems Analyst, Grinspoon Institute
  • 3. Agenda:
    • Social Media – What Is It?
    • Why We Care
    • How To Utilize Social Media
    • Social Media Tools
    • For More Information
    • Summary/Conclusion
  • 4. Social Media – What Is It?
    • Thoughts? What IS Social Media?
    • Wikipedia Definition:
      • Primarily Internet- and mobile-based tools for sharing and discussing information
      • Relatively cheap tools that enable anyone (even private individuals) to publish or access information
  • 5. Social Media – Why We Care
    • Both a Challenge and an Opportunity
    • Challenge – Campers, Alumni, etc. are already online discussing camp, posting photos and videos. You can’t control the discussion.
    • Opportunity – Social Media tools can be used to build community, reconnect with constituents, learn about concerns, and continue to build and update your database. For free .
    Lisa Simpson : “Do you know that the Chinese use the same word for crisis as they do for opportunity?” Homer Simpson : “Yes – Crisitunity!”
  • 6. Social Media – How To Utilize
    • The most important way to utilize Social Media…
    • Listen!
    Photo adapted from flickr.com – niclindh
  • 7. Social Media – How To Utilize (cont’d)
    • Once you are listening, you can also:
      • Engage
      • Move to Act
    • Leverage Volunteers/Alumni Committee
  • 8. Social Media – Important Consideration
    • These tools are free or low cost, but…
    • … it takes time and resources to manage effectively
    • Camps must consider the use of these tools strategically, as part of an overall outreach and fundraising plan
  • 9. Social Media Tools
    • And more…
  • 10. Social Media Tools – Facebook/MySpace
    • Popular, fast-growing social media sites
    • People are grouping together on Facebook under the name of your camp. Maybe MySpace, too.
    • Listen: Where are your constituents? What are they saying? Posting?
  • 11. Social Media Tools – Facebook/MySpace
    • Tamarack Camps
    Do you use one of these Social Networking Sites? How?
  • 12. Social Media Tools – Ning.com
    • Create a free/low cost gated social networking site
    • Pros: Manage content, restrict access
    • Cons: Must drive traffic there
  • 13. Social Media Tools – Ning.com
    • Pinemere Camp
    Do you use Ning.com? How?
  • 14. Social Media Tools – YouTube
    • Free video-sharing site
    • Millions of videos uploaded and viewed every day
    • Important : Videos and other multimedia show up high in search engine results
    • Simple to embed or link to videos on camp website, blog, etc. Example – URJ Harold Grinspoon tribute video on the HGF website .
    • Can use sites like Animoto.com to create videos with just still digital photos and music. Easy to upload to YouTube.
  • 15. Social Media Tools – YouTube
    • Beber Camp
    Do you use YouTube? How?
  • 16. Social Media Tools – Flickr
    • Popular photo sharing site
    • Can share, download, utilize photos
    • Can create groups on common theme
    • Like YouTube videos, these photos can be tagged and often show up in search engine results
  • 17. Social Media Tools – Flickr
    • URJ Eisner Camp – 50 th Anniversary Event
    • Photos from attending alumni posted and tagged on Flickr. Anyone can view, download, and comment on photos.
    Do you use Flickr? How?
  • 18. Social Media Tools – Twitter
    • Users send 140 character “tweets” (messages) to their “followers” (friends)
    • Can discuss anything – what you are doing, links to articles of interest, requests for information/assistance, etc.
    • Many tools to manage and search the flow of information on twitter
  • 19. Social Media Tools – Twitter
    • URJ Henry S. Jacobs Camp
      • Microblogging
    Do you use Twitter? How?
  • 20. Social Media Tools – Blogs/RSS Feeds
    • Blogs are a simple/low cost way to share news, stories, pictures, video, etc.
    • Easy to update
    • Easy to disseminate
      • RSS Feeds (Real Simple Syndication) allow users to “subscribe” to a blog via a Feed Reader (Google Reader, MyYahoo!, others) or email
      • Don’t have to go to the blog every day to get updates.
  • 21. Social Media Tools – Blogs/RSS Feeds
    • Many Camps are Blogging
    Are you blogging? Utilizing RSS Feeds?
  • 22. Social Media Tools – Podcasting
    • Sharing audio and/or video over the internet
    • Users can view one “episode” or subscribe to all (like an RSS feed) and listen/watch via iTunes, on their iPod, or with similar technology
  • 23. Social Media Tools – Podcasting
    • Ramah New England
      • Radio Ramah – irregular posting of camper stories/interviews, updates on programming, etc.
      • Torat Ramah – weekly Torah readings/discussion
    Are you podcasting? If so, what kind of content?
  • 24. Social Media Tools – Other
    • Many more popping up every day
    • Key: Know where your constituents are and LISTEN!!!
    Are you using any other tools not on this list?
  • 25. For More Information
    • Tech Program Blog: www.gijptech.blogspot.com
    • eNewsletter Archives: www.tinyurl.com/gijparchives
    • GIJP Tech Program Website: www.gijp.org/services/technology.php
    • GIJP Tech Program Website Resources: www.gijp.org/resources/technology.php
    • CommonCraft “In Plain English” videos: www.youtube.com/user/leelefever
    • Note that this presentation will be available online soon with links to each of the examples mentioned within (along with all other presentations at the conference)
  • 26. Summary/Conclusion
    • Q&A
    • Evaluations