Social media-101

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This presentation was developed for Jewish organizations in Western Massachusetts. It

Session Description: New technologies offer an unprecedented opportunity to build relationships and enhance education. But they also offer challenges. How do we harness this power strategically? How do we manage communications when we don’t have control over the message? How can congregation classroom teachers blend technology effectively into lessons? How can tools be integrated into the classroom to enhance learning and not become the focus? We will review various educational goals and how technology might be used to reach them.

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Social media-101

  1. 1. S o c i a l M e d i a 10 1Facebook and BeyondMay 2012Kevin MartoneTechnology Program ManagerGrinspoon Institute for Jewish Philanthropykevin@hgf.org
  2. 2. Social Media – What Is It? What IS Social Media? 3
  3. 3. Traditional: Organization posts information for others to read; no interaction
  4. 4. Social Media: Everyone has a say! When is the next big event? fantastic. Thanks! celebration was The Channukah I love the videos from the latest concert. Keep posting! Are there resources to help me continue our kids’ learning over the summer?We love Ms. Smith. Why isn’tshe returning to school ? My daughter’s class NEVER gets outside to play. Why? Hi! My friend told me that tuition was going to increase again. We can’t afford anymore increases. What is  Yay! the school doing to help families?
  5. 5. PeoplePowerBil Zarch
  6. 6. Word of Mouth
  7. 7. Connectors?Exercise: Identify 5 Connectors in your Community  Online  Offline
  8. 8. Facebook – 3rd Largest Country on Earth
  9. 9. Social Media – How To Utilize Photo adapted from flickr.com – niclindh 11
  10. 10. Listen
  11. 11. Engage
  12. 12. Move to Act
  13. 13. Use these tools strategically, as part of anoverall outreach and communications plan 15
  14. 14. S oc ia l Me dia – FB, c tM Blo g s, T Dire wit ter , blogsee Media – Newspapers Other C nts rs hannels e e Ev Fly
  15. 15. So c ial M ed i a– s FB, nt Blo e g s, T Ev wit ter rWebsite, eNewslette M a il Ot t rec he Di Chr Phone, In Pers an ne ers ls Fly on
  16. 16. Website
  17. 17. eNewsletter
  18. 18. Blog
  19. 19. Facebook
  20. 20. Twitter
  21. 21. Facebook
  22. 22. Profiles, Groups, and Pages…Oh My! Personal Profiles » Must be an individual person » If an Organization uses this, Facebook can delete at any time » Needed to create/administer Groups or Pages Groups » Anyone with a Facebook Profile can create a Group on any topic » Groups can be public or private » Facebook user “Joins” a Group; becomes a “Member” Pages » For Organizations, Brands/Products, and Public Figures » Only official representatives can create/administer » More interactive than Groups - Can add additional functionality (applications) » Facebook user “Likes” a PageFacebook: What 25 May 19, 2009Organizations Need to Know
  23. 23. What Would Your Constituents Want toRead? Events News about local activities, education, etc. PHOTOS!! (events, classroom projects, milestones, awards, etc.) Questions!! Highlights from the classroom Videos – events, projects Alumni Stories Testimonials Jewish community events, information Other?
  24. 24. What Will People Actually See? The following determine how likely the people who Like your Page will see a post: » Recency – Posts within the last few hours are more likely to be Top News » Relevancy – If the user Likes, comments on, or Shares your Posts (or if they simply return to your Page), your posts are more likely to be in their Top News » Resonance – If a post gets a large number of comments, Likes, and Shares overall it is more likely to be Top News
  25. 25. Events Invite them! Show pictures
  26. 26. Photos
  27. 27. Questions
  28. 28. Video
  29. 29. Links Education Jewish Community Blog Posts/News Other?
  30. 30. Share Content
  31. 31. What Else Can You Post? Stories/Testimonials Holiday messages Recipes Contests Other?
  32. 32. Invite Conversation
  33. 33. Respond!“Those who ignore theparty/conversation/network when they arecontent and decide to drop in when they needthe network may not succeed. It’s pretty easy tospot those that are just joining the networkpurely to take – not to give. Therefore, be part ofthe party/conversation/network before you needanything from anyone.”- Jeremiah Owyang of Web-Strategist.com
  34. 34. 12:1 Post 12 things of interest to your constituents for every one post asking them for something. Asking for something: » Enroll » Attend Event » Donate » Share Content » Other?
  35. 35. Promote! Signs at Events Email Signature Cross-Promote!
  36. 36. Set Username NOT
  37. 37. Set Username
  38. 38. Cross-Promote!
  39. 39. Status Tagging
  40. 40. Milestones
  41. 41. Pin Content to Top of Page
  42. 42. Highlight Content – Width of Screen
  43. 43. Go For It!

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