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This session from the 2011 PJ Library Conference was meant for nonprofits who have set up a Facebook Page, but want to understand how to leverage Facebook and other Social Media channels more effectively. The session discusses how to think strategically about Social Media and then gets into details about engaging with constituents on Facebook, creating a community/conversation, and using some of the new Facebook features effectively. Muchnof the content was developed specifically for PJ Library Communities, so it focuses on how each individual PJ Library Community can utilize Facebook effectively.
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