0
Elissa Schertz, Camp
Morasha
Creating a Digital Outreach
Plan
Social Media, eNewsletters, and Your Website
November 22, 2010
Kevin Martone
Technology P...
Goal: Keep Connected Long After Camp
Camps Can Rebuild Community
Determine Your Goals
What Are Your Goals?
 Collect contact info
 Re-engage alumni
 Event participation
 Donations
 Enrollment
 Continue c...
Audience?
Donors
Prospects
Alumni
Current Families
Potential Families
8
Goal: Promote Alumni Reunion Widely
Goal 1______________
Goal 2______________
Goal 3______________
Blogs
_____________
_____________
_____________
___________...
Determine Plan and Resources
Revise /
Expand?
Goals
Listen
Post
Regularly
Plan
Respon
d
Execut
e
Re-evaluate
How Do You Eat An Elephant?
Determine Your Capacity
When?
How?
 Tools can help make process more efficient
 Be Strategic
 15 Minutes Per Day?
Content Calendar – Manage Communications
Month January
Week of (Mon. Start) 29 4 11 18 25
Key Dates &
Events
Camp Early Bi...
Someone to Call for Help
Find Your Assets – Summer Staff
 Skills
 Emotional Connection
Find Your Assets – Stories, Photos, Video
Find Your Assets – Community
Implement - Tools
Goal 1______________
Goal 2______________
Goal 3______________
Blogs
_____________
_____________
_____________
___________...
Remember when they served “Camp
Stew”? What was in that anyway? Do
they still serve it or did the health
inspector get inv...
Listen
Respond!
“Those who ignore the
party/conversation/network when they are
content and decide to drop in when they need
the n...
ABC
Camp ABC
Post Regularly
 Content Calendar
 Leverage Content
 Personal Stories
 12:1 Rule
Measure
 Collect contact info
 Re-engage alumni
 Event participation
 Donations
 Enrollment
 Continue camp impact lo...
Elissa Schertz, Camp Morasha
You Can Do It
Creating a Digital Outreach Plan
Creating a Digital Outreach Plan
Upcoming SlideShare
Loading in...5
×

Creating a Digital Outreach Plan

1,413

Published on

Presentation given at the Grinspoon Institute for Jewish Philanthropy's Annual Conference in Springfield, MA, November 2010. Focus on how nonprofits can plan their digital outreach efforts strategically to maximize impact. What online channels should a nonprofit use? How can they be used most effectively? This presentation helps nonprofits think through their outreach goals and formulate a plan to reach those goals.

Published in: Technology, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,413
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Check website for alumni directory; We will be having a reunion in the summer – please click here to submit your email address to be invited back to camp!; Fantastic story! Bruno was the doctor at camp for 35 years…; Does anyone out there have other stories about camp songs or visiting the camp doctor?
    Welcome to camp, Noa!; Welcome to camp, Noa! Click here for lots of great tips about getting ready for camp.; Welcome to camp, Noa! Do any campers or parents have some tips to make Noa’s first year at camp memorable?
    Laurie – thanks for offering the picture! We are allowing photos, so you should see a photo icon at the top of the Wall. If you have any trouble, you can email the photo to xxx@camp.org.; Laurie – only the camp is posting photos. Please send it to xxx@camp.org and we’ll post it for you! If anyone else has photos from camp send them our way!
    Sam was a great asset to camp for so many years. Thanks for all your well-wishes; Thanks for all your well-wishes. We have set up a Scholarship Fund in Sam’s name. Please click here to donate. ; Thanks for all your well-wishes – Sam was an important part of camp for many years. Does anyone have any stories about Sam they’d like to share?
    NOTE: This goes for Twitter, Blog comments, etc. as well. Respond publicly if possible. Engage the rest of the community. Multi-way conversations!
  • Transcript of "Creating a Digital Outreach Plan"

    1. 1. Elissa Schertz, Camp Morasha
    2. 2. Creating a Digital Outreach Plan Social Media, eNewsletters, and Your Website November 22, 2010 Kevin Martone Technology Program Manager kevin@hgf.org Grinspoon Institute for Jewish Philanthropy
    3. 3. Goal: Keep Connected Long After Camp
    4. 4. Camps Can Rebuild Community
    5. 5. Determine Your Goals
    6. 6. What Are Your Goals?  Collect contact info  Re-engage alumni  Event participation  Donations  Enrollment  Continue camp impact long-term (i.e., professional networking)  Other? SMART
    7. 7. Audience? Donors Prospects Alumni Current Families Potential Families 8
    8. 8. Goal: Promote Alumni Reunion Widely
    9. 9. Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ _____________ _____________ _____________ _____________ Video Sharing _____________ _____________ _____________ _____________ _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide (www.idealware.org) Other _____________ _____________ _____________ _____________ _____________ Trad. Newsletter/ Direct Mail _____________ _____________ _____________ _____________ Website _____________ _____________ _____________ _____________ _____________ Facebook _____________ _____________ _____________ _____________ _____________ eNewsletter _____________ _____________ _____________ _____________ _____________ Twitter _____________ _____________ _____________ _____________ _____________ Other Offline – Events, Calls, Mtgs. _______________ _______________ _______________ _______________ Photo Sharing _____________ _____________ _____________ _____________ _____________
    10. 10. Determine Plan and Resources
    11. 11. Revise / Expand? Goals Listen Post Regularly Plan Respon d Execut e Re-evaluate How Do You Eat An Elephant?
    12. 12. Determine Your Capacity
    13. 13. When?
    14. 14. How?  Tools can help make process more efficient  Be Strategic  15 Minutes Per Day?
    15. 15. Content Calendar – Manage Communications Month January Week of (Mon. Start) 29 4 11 18 25 Key Dates & Events Camp Early Bird Special Ends Press Releases Online Website Early bird special ending - link to blog post Blog Early bird special ending - story of camper from last year Embed YouTube video of scholly recipients Facebook Early bird special ending When it's cold in January what HOT activity at camp do you miss most?
    16. 16. Someone to Call for Help
    17. 17. Find Your Assets – Summer Staff  Skills  Emotional Connection
    18. 18. Find Your Assets – Stories, Photos, Video
    19. 19. Find Your Assets – Community
    20. 20. Implement - Tools
    21. 21. Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ _____________ _____________ _____________ _____________ Video Sharing _____________ _____________ _____________ _____________ _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide (www.idealware.org) Other _____________ _____________ _____________ _____________ _____________ Trad. Newsletter/ Direct Mail _____________ _____________ _____________ _____________ Website _____________ _____________ _____________ _____________ _____________ Facebook _____________ _____________ _____________ _____________ _____________ eNewsletter _____________ _____________ _____________ _____________ _____________ Twitter _____________ _____________ _____________ _____________ _____________ Other Offline – Events, Calls, Mtgs. _______________ _______________ _______________ _______________ Photo Sharing _____________ _____________ _____________ _____________ _____________
    22. 22. Remember when they served “Camp Stew”? What was in that anyway? Do they still serve it or did the health inspector get involved? Does anyone remember Lou Carbone? 1984-86? Why aren’t the oldest campers in the big bunks this year? It’s tradition, people!! Every email I get from camp is asking me for money. Enough! Can’t wait till camp next year! LOL Yeah Camp! Hi! What’s the story about Gary not coming back to camp this year? He was the best asst. dir. there. Shoutouttothe bestbunkatcamp: BunkABC!
    23. 23. Listen
    24. 24. Respond! “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” - Jeremiah Owyang of Web-Strategist.com
    25. 25. ABC Camp ABC
    26. 26. Post Regularly  Content Calendar  Leverage Content  Personal Stories  12:1 Rule
    27. 27. Measure  Collect contact info  Re-engage alumni  Event participation  Donations  Enrollment  Continue camp impact long-term (i.e., professional networking)  Other? SMART
    28. 28. Elissa Schertz, Camp Morasha
    29. 29. You Can Do It
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×