KMA Insights Webinar Aug 2009 Enterprise Social Computing

Webinar Series August 26, 2009 Enterprise Social Computing The 'What', 'Why', and 'How' of Enterprise Social Computing & Ways You Can Implement It Today Using SharePoint Presented by:

About the Speakers Gil Yehuda Mike Gilronan Laura Farrelly Gil [at] Mgilronan [at] LauraF [at] GilYehuda[dot]com kma-llc[dot]net NewsGator[dot]com (2) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Agenda • How to decipher the terminology around Social Media and Enterprise 2.0. • 5 ways SharePoint users are using enterprise social computing today, using out-of-the-box capabilities. • 5 ways to amplify the value of your SharePoint enterprise social computing experience using NewsGator Social Sites. • Questions & Answers (3) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Gil Yehuda: How to decipher the terminology around Social Media and Enterprise 2.0 Presented by Gil Yehuda of GilYehuda.com on behalf of (4) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Our questions for this session • What do these words mean? – Web 2.0, Enterprise 2.0, and Social Media • Are these products, technologies, philosophies, eras, or market channels? • What problems are we trying to solve? Why now? • What does this means to you? • Where does SharePoint fit in? Photo credit: http://www.flickr.com/photos/dotpolka/3064142574/ (5) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Words and their implications Web 2.0 describes the web and how we use it. • The Internet has changed via participatory, networked, contribution- based services. Social Media describes how and what we share. • The Internet now provides a new democratized channel for sharing new media. Enterprise 2.0 describes a transformed organization. • Social computing results in behavioral changes within organizations. (6) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Social takes on many forms Products Eras Technologies Channels Philosophies Flickr, Mass Pre web RIA / Ajax Transparent YouTube distribution Facebook, User Web 1.0 SaaS Shared Twitter generated Intranet Social Web 2.0 Mashups Emergent social tools distribution Software Wikis, blogs, Is 3.0 next? Viral Networked services profiles (7) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Terminology hints: who’s asking & why Knowledge • Document or records mgt Management • Learning and on-boarding • Voice of customer Idea Harvesting • New product development Social media • Marketing initiative campaigns • R&D Other tip-offs words: • Social Computing Virtual Teams • Global outsourcing • Enterprise 2.0 collaboration • Workforce changes • Social Business • Crowdsourcing Intranet Portal • Technology refresh • Open Collaboration 2.0 • IT push of new services • User generated content (8) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

The information workplace is broken • Shared file systems are ineffective • Email is overloaded • Enterprise Search rarely finds right stuff • Employee directories are useless • Knowledge Management is a pain • Job transitions are inefficient • Valuable information gets lost quickly (9) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

What if you ignore these problems? Workers may be using unsanctioned tools Information fragmentation and loss Lost productivity Lost recruitment opportunities Weaker competitive position Photo credit http://www.flickr.com/photos/tenderlung/3129694511/ (10) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Adoption of Business / Social • …is growing and becoming mainstream. • Depending on the analyst firm report, anywhere from 25%-40% of large organizations already have or plan to implement some form of social software in the next operational cycle. • Most of the rest don’t know that their employees are already experimenting with social software. • But many SharePoint users don’t use the capabilities that SharePoint provides in this area. (11) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Companies are asking for the features they see on the Web 2.0 Internet Content (What) • User generated content • Like what you see in Wikipedia, • Me-focused context Blogs, and Forums • Find and share what can Profiles (Who) be shared • Like what you see in LinkedIn and • Interlinked and Facebook networked Activity (What’s now) • Mobile Accessibility • Like what you see in Twitter and • Crowd-informed status updates relevance (12) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

But, SharePoint? Web Portals (Corporate Intranet and Web site) Enterprise Data User Base Repositories (Highly Structured) Departmental Solutions (Structured & Unstructured) Collaboration Sites (Team Sites) Personal Sites (My Sites) Graphics courtesy of Microsoft Corp. Employee Empowerment (13) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

KMA: 5 ways SharePoint users are using enterprise social computing today, using out-of-the-box capabilities. (14) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Social Computing and SharePoint 4 Features 4 Themes • Blogs • How they are used • Wikis • Policy considerations • Discussions • Challenges/Limitations • MySites & Profiles • Ways to mitigate (15) Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved. #kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.

Social Computing and SharePoint – Perceived Effectiveness 100% 2009 80% 60% 2008 40% 20% Effective Very Effective 0 Disc Wikis RSS Social networking / MySites Blogs threads People Search Source: KMA 2009 SharePoint Survey (16) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Blogs • Scenarios – Individual – Team – Enterprise / Authoritative • Policies – Comments (Anonymous?) – Moderation (17) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Blogs: Challenges We’ve Seen, and Alternative Solutions Challenges Alternative Solutions Branding Community Kit for SharePoint (CKS): Enhanced Blog Edition (from CodePlex) Usability Third Party Enterprise Blogging Platforms (not integrated) Tag Clouds Custom solution from partner (20) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Wikis • Scenarios – Reference – “Workipedia” – Team brainstorming – Doc development (e.g. reqmts) – Project management – Rapid/lite page publishing model (e.g., employee handbook) • Policies – Track history – Wiki based app policies – Incent contributions? (21) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Wikis: Challenges We’ve Seen, and Alternative Solutions Challenges Alternative Solutions Usability -- Rich Text Editor limitations: RADeditor by Telerik (for RTE) markup, paste fidelity, embedded objects (only available as part of suite) (e.g., images), Export to MS-Word Integrated discussions in context ISV product: Confluence by Atlassian (wiki platform integrated with SP) Navigation limitations ISV product: Confluence by Atlassian (wiki platform integrated with SP) or custom development (23) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Discussion Boards • Scenarios – Communities of Practice -- forums – Q&A applications – Distributed/Field-based Organizations • Policies – Retention - it's not email anymore – Moderation (community, or central) – Inappropriate content (24) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Discussion Boards: Challenges We’ve Seen, and Alternative Solutions Challenges Alternative Solutions Usage Statistics and Usability CKS: SP Forums 2007 (CodePlex) or Quest Enhanced Discussion Board View Social Networking, Communities, ISV product: NewsGator Social Sites Integrating Discussions with Content (26) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

MySites (including Profiles) • Scenarios – “Corporate Facebook” – “MyFileShare” – Expertise Finder • Policies – Storage Quotas – Who gets it? – Privacy – File Types (27) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

My Site – Home Outlook Web Blog and Access Comments integration Colleague Tracker Web Part Documents Support for 3rd from party widgets, SharePoint gadgets Sites and Tasks Assigned (28) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved. 28

My Site - Profile Details Self Optional Description Privacy Settings for every field Static Tags – free form or from corporate taxonomy Automatically Populated Data (29) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

MySites (including profiles): Challenges We’ve Seen, and Alternative Solutions Challenges Alternative Solutions Limited Customization (tough for ad hoc Customization by partner, CKS teams/communities) – can only broadcast MySiteCreate, or ISV product: NewsGator profile elements to specific audiences Social Sites based on AD hierarchy Profile Photo Management Partner solution: scripting to enhance AD integration Explicit vs Implicit Knowledge Capture via ISV Solution: NewsGator Social Sites (e.g. Content Aggregation, Social Networking Activity Streams, Knowledge Explorer) (30) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

Summary & Resources • Solutions: Core, Custom, CodePlex & ISVs • Governance – Doug Cornelius’ Blog: • http://www.compliancebuilding.com/?s=social+internet+policy – Dion Hinchcliffe: 14 Reasons Why Enterprise 2.0 Projects Fail • http://blogs.zdnet.com/Hinchcliffe/?p=718 • What About SharePoint 2010? (preview) – http://blogs.msdn.com/arpans/archive/2009/08/19/sharepoint-2010- sneak-peek-presentation.aspx • KMA Social Computing Readiness Assessment (31) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

NewsGator: 5 ways to amplify the value of your SharePoint enterprise social computing experience using NewsGator Social Sites. (32) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

NewsGator & Social Sites Social Sites Innovation Social Computing Management Business Intelligence Communities Social Networks Knowledge Explorer Enhanced RSS NewsGator Social Sites Enhanced Social Computing & Social Profiles Profile Building Enterprise RSS Built In To SharePoint Enterprise RSS Built Into SharePoint Activity Streams SocialPedia Social Bookmarking Social Search ©2009, NewsGator Technologies, Inc.

Feature 1 Online Communities  What It Is  Provides online collaboration space  Supports ad hoc creation by non-technical users  Includes options for activity streams, discussions, feeds, bookmarks, wikis, blogs, document sharing, innovation management, announcements, member lists, etc.  How It Helps Your Business  Supports collaboration  Bridges gap between geographic offices or organizational divisions  Lowers travel and communication costs ©2009, NewsGator Technologies, Inc.

Feature 2 Innovation Management  What It Is  Offers a user friendly interface for generating, capturing, and prioritizing ideas  Enables employees to create campaigns, submit ideas, comment on ideas, vote for ideas, and manage a basic innovation life-cycle  Integrates with social network  How It Helps Your Business  Boosts innovation  Lowers costs  Increases employee participation in innovation management  Enhances the visibility of new ideas ©2009, NewsGator Technologies, Inc.

Feature 3 Activity Streams  What It Is  Offers a recent view of SharePoint/Portal/Social Network activities  Includes views of colleague activities, community activities, and your activities  Integrates with third party social networks (Twitter, Facebook, LinkedIn, etc.)  How It Helps Your Business  Eases expertise location  Improves knowledge management & knowledge sharing  Saves time with creating and tracking status reports ©2009, NewsGator Technologies, Inc.

Feature 4 Social Profiles  What It Is  Enhances My Sites  Updates automatically based on SharePoint actions  Adds over 20 web parts including Widgets, Activity Stream, Microblog, Profile Builder, Birthdays, Recommended Colleagues, Relevant Content, Tags, Communities, Recent Postings, Favorite Feeds, Organizational Hierarchy, Social Network Graph, Following Me, My Ideas, News Reader, Mini Pop-Up Profiles, etc.  How It Helps Your Business  Eases expertise location  Improves talent management  Decreases burden of profile building and updating ©2009, NewsGator Technologies, Inc.

Feature 5 Knowledge Explorer  What It Is  Depicts key corporate topics  Shows link between topic area and top experts in company  Displays assets (by expert) for each topic  How It Helps Your Business  Improves knowledge management  Eases expertise location  Assists with project staffing, promotions, and reorganizations ©2009, NewsGator Technologies, Inc.

NewsGator & Social Sites Learn More  Contact Me  lauraf@newsgator.com  Visit Our Website  www.NewsGator.com  Attend Our Next Webinar  Boost Social Computing on SharePoint – Battelle Case Study  August 27, 2009 at 2 pm ET  http://www.newsgator.com/webinars/2009/sharepointadoption.aspx?Le adSource=PartnerEmail ©2009, NewsGator Technologies, Inc.

Questions and Answers Gil Yehuda Mike Gilronan Laura Farrelly Social Computing SharePoint NewsGator SocialSites Overview Solution Overview Solution Overview Thank you to our speakers (46) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

In Closing… • How to get (and share) a copy of today’s slides • Next KMA Insights Webinar – watch for invitation: – SharePoint the Sophomore Year – Wednesday, September 30th, 12:30 pm • Closing feedback/survey • Continue the Social Computing conversation Name E-mail Phone Twitter Gil Yehuda Gil [at] gilyehuda [dot] com 781.784.8211 @gyehuda Mike Gilronan Mgilronan [at]kma-llc[dot]net 781.693.6823 @mikegil Laura Farrelly Lauraf[at]newsgator[dot]com 303.552.2046 @laurafarrelly Adrian duCille Aducille[at]kma-llc [dot]net 781.693.6813 @aducille (47) Twitter hashtag: hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

KMA Insights Webinar Aug 2009 Enterprise Social Computing

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