Webinar Series<br />November 18, 2009<br />Competitive Intelligence Portal<br />Learn the &apos;What&apos;, &apos;How&apos...
Housekeeping Items<br />Experiencing issues?<br />Change the color of your seat<br />Questions for Speakers?<br />Submit q...
About the Speakers<br />Leonard Fuld<br />Mike Gilronan<br />
Agenda<br />How the Competitive Intelligence Portal came to be (Fuld + KMA)<br />Why SharePoint<br />Key components of the...
Fuld:  <br />How We Originally Conceived the CI Portal<br />Fuld:  How the CI Portal Came to Be<br />
Questions from Fuld’s Global Benchmark Study<br />Technology: How do you employ or deploy various forms of technology to h...
What has changed from the 2008 report?<br />Technology has come a long way in its ability to help companies better track a...
What does management want from ANY technology?<br />A simple way to see competitive activity all in one space<br />A tool ...
Fuld and KMA – Our Partnership<br />Fuld brings:<br />Globally acknowledged CI expertise<br />Clients around the world<br ...
KMA:Why SharePoint is the right technology platform for the CI portal<br />
KMA:  <br />Why SharePoint is the right technology foundation for the CI portal<br />KMA:Why SharePoint is the right techn...
Why Build a CI Portal on SharePoint?<br />Widespread adoption<br />Ease of use, administration, and customization<br />Too...
SharePoint Questions and Variables<br />Services (WSS) vs Server (MOSS)<br />2003 vs 2007 vs 2010<br />On-premise vs hoste...
Fuld:  <br />Key components of the CI Portal <br />
Competitive Intelligence Portal – Key Components<br />
1. RSS Feeds – customized for you<br />
2. Wikis keeps the competitive conversation alive!<br />
3. Central archive for all competitive documents<br />
4. Track competitive activities <br />
5. Categorize AND find the experts<br />
…plus search capability<br />
Some (semi-) final thoughts<br />What are the key CI advantages to Fuld’s Competitive<br />Intelligence Portal™?<br /><ul>...
Provides a simple, familiar and consistent user experience
Helps support regulatory compliance through comprehensive control over content
Connects people with information and expertise – both internal and external</li></li></ul><li>KMA & Fuld:How to take advan...
KMA and Fuld:  <br />How to get started with the CI Portal <br />
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11 18 Webinar Competitive Intelligence Portal Solution

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Clients have clamored for easy-to-use, low-cost and low-maintenance market intelligence solutions for years! In September '09, Fuld & Company and KMA, developed a free Competitive Intelligence Portal solution based on SharePoint.

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11 18 Webinar Competitive Intelligence Portal Solution

  1. 1. Webinar Series<br />November 18, 2009<br />Competitive Intelligence Portal<br />Learn the &apos;What&apos;, &apos;How&apos;, and &apos;Why&apos;!<br />Presented by:<br />
  2. 2. Housekeeping Items<br />Experiencing issues?<br />Change the color of your seat<br />Questions for Speakers?<br />Submit questions via Q&A tab<br />Twitter Discussion<br />#kmaciportal<br />Poll Questions<br />Webinar Feedback<br />Next Steps/Moving Forward<br />
  3. 3. About the Speakers<br />Leonard Fuld<br />Mike Gilronan<br />
  4. 4. Agenda<br />How the Competitive Intelligence Portal came to be (Fuld + KMA)<br />Why SharePoint<br />Key components of the CI Portal <br />Questions & answers <br />What to do next<br />
  5. 5. Fuld: <br />How We Originally Conceived the CI Portal<br />Fuld: How the CI Portal Came to Be<br />
  6. 6. Questions from Fuld’s Global Benchmark Study<br />Technology: How do you employ or deploy various forms of technology to help you in your competitive intelligence program? <br />No special technology is used, other than the traditional intranet and Internet searching – nothing explicitly designed for competitive intelligence <br />We recognize that technology is not a substitute for good process and good personnel but we are exploring its role <br />We have an existing and functioning intelligence process and are currently shopping for a technology vendor to integrate with it <br />We have a fully developed technology (either home grown or purchased from an outside vendor) that functions well and is integrated with the rest of our competitive intelligence program <br />
  7. 7. What has changed from the 2008 report?<br />Technology has come a long way in its ability to help companies better track and use competitive information. <br />Technology requires both a multi-year budgetary and personal commitment on the part of those running the business unit or corporation. <br />Senior management must have patience to invest in and allow the intelligence program to mature, to give it enough time to grow and learn from its lessons – before it considers investing in an intelligence technology. <br />Process and people: These are two key ingredients needed for a successful intelligence program. They are the two other partners, aside from technology, that will allow a program to become world class. <br />
  8. 8. What does management want from ANY technology?<br />A simple way to see competitive activity all in one space<br />A tool that is easy and intuitive to use and part of the work flow – one in which everyone is already familiar<br />A means to store historic information and blend it into any competitive updates<br />An ability to spot changeΔ<br />An attractive place for others to contribute to the competitive conversation<br />
  9. 9. Fuld and KMA – Our Partnership<br />Fuld brings:<br />Globally acknowledged CI expertise<br />Clients around the world<br />Solution vision, based on client input<br />KMA brings:<br />Technology leadership<br />Deep knowledge and skills in KM, Business Intelligence<br />Focus on Microsoft platform, including Office and SharePoint<br />
  10. 10. KMA:Why SharePoint is the right technology platform for the CI portal<br />
  11. 11. KMA: <br />Why SharePoint is the right technology foundation for the CI portal<br />KMA:Why SharePoint is the right technology platform for the CI portal<br />
  12. 12. Why Build a CI Portal on SharePoint?<br />Widespread adoption<br />Ease of use, administration, and customization<br />Tools for managing data and social computing<br />No incremental license cost<br />“…organizations that employ SharePoint for mission-critical applications…expected to double over the next year.” [CMS Watch, January 2008]<br />“What is driving that growth? The same thing that has driven all of Microsoft&apos;s most successful products: Microsoft removes complexity (and cost) from existing markets.” <br />[CNET, March 2008]<br />
  13. 13. SharePoint Questions and Variables<br />Services (WSS) vs Server (MOSS)<br />2003 vs 2007 vs 2010<br />On-premise vs hosted<br />Don’t forget GOVERNANCE!<br />
  14. 14. Fuld: <br />Key components of the CI Portal <br />
  15. 15. Competitive Intelligence Portal – Key Components<br />
  16. 16. 1. RSS Feeds – customized for you<br />
  17. 17. 2. Wikis keeps the competitive conversation alive!<br />
  18. 18. 3. Central archive for all competitive documents<br />
  19. 19. 4. Track competitive activities <br />
  20. 20. 5. Categorize AND find the experts<br />
  21. 21. …plus search capability<br />
  22. 22. Some (semi-) final thoughts<br />What are the key CI advantages to Fuld’s Competitive<br />Intelligence Portal™?<br /><ul><li>The template is free!
  23. 23. Provides a simple, familiar and consistent user experience
  24. 24. Helps support regulatory compliance through comprehensive control over content
  25. 25. Connects people with information and expertise – both internal and external</li></li></ul><li>KMA & Fuld:How to take advantage of this solution <br />
  26. 26. KMA and Fuld: <br />How to get started with the CI Portal <br />
  27. 27. Next Steps<br />Check List:<br />Check with your SharePoint Administrator<br />What version of SharePoint do we have?<br />Contact Fuld for a Hosted Demonstration<br />Arjan Singh: 617 492-5900 or asingh@fuld.com<br />KMA Provides CI Portal template <br />Download or FTP<br />Installation Instructions Included<br />
  28. 28. Questions and Answers<br />Leonard Fuld<br />Mike Gilronan<br />Thank you for your time!<br />http://www.fuld.com<br />http://www.kma-llc.net<br />
  29. 29. In Closing…<br />Next KMA Insights event – watch for invitation:<br />Live event December 17 at Microsoft: SharePoint 2010 Preview<br />How to get (and share) a copy of today’s slides<br />Feedback/surveys<br />Continue the conversation with KMA & Fuld:<br />
  30. 30. Photo Credits<br />Source: Flickr Creative Commons, attribution license<br />Slide 5: “Ponder,” orig. uploaded by striatic<br />Slide 11: “Matsumoto Castle,” orig. uploaded by ricoeurian<br />Slide 14: “Gears” orig. uploaded by Tallkev<br />Slide 24: “Patsys Big Bellyflop” orig. uploaded by dps<br />

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