11 18 Webinar Competitive Intelligence Portal Solution

Webinar Series
November 18, 2009
Competitive Intelligence Portal
Learn the 'What', 'How', and 'Why'!
Presented by:

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Next Steps/Moving Forward

About the Speakers
Leonard Fuld
Mike Gilronan

Agenda
How the Competitive Intelligence Portal came to be (Fuld + KMA)
Why SharePoint
Key components of the CI Portal
Questions & answers
What to do next

Fuld:
How We Originally Conceived the CI Portal
Fuld: How the CI Portal Came to Be

Questions from Fuld’s Global Benchmark Study
Technology: How do you employ or deploy various forms of technology to help you in your competitive intelligence program?
No special technology is used, other than the traditional intranet and Internet searching – nothing explicitly designed for competitive intelligence
We recognize that technology is not a substitute for good process and good personnel but we are exploring its role
We have an existing and functioning intelligence process and are currently shopping for a technology vendor to integrate with it
We have a fully developed technology (either home grown or purchased from an outside vendor) that functions well and is integrated with the rest of our competitive intelligence program

What has changed from the 2008 report?
Technology has come a long way in its ability to help companies better track and use competitive information.
Technology requires both a multi-year budgetary and personal commitment on the part of those running the business unit or corporation.
Senior management must have patience to invest in and allow the intelligence program to mature, to give it enough time to grow and learn from its lessons – before it considers investing in an intelligence technology.
Process and people: These are two key ingredients needed for a successful intelligence program. They are the two other partners, aside from technology, that will allow a program to become world class.

What does management want from ANY technology?
A simple way to see competitive activity all in one space
A tool that is easy and intuitive to use and part of the work flow – one in which everyone is already familiar
A means to store historic information and blend it into any competitive updates
An ability to spot changeΔ
An attractive place for others to contribute to the competitive conversation

Fuld and KMA – Our Partnership
Fuld brings:
Globally acknowledged CI expertise
Clients around the world
Solution vision, based on client input
KMA brings:
Technology leadership
Deep knowledge and skills in KM, Business Intelligence
Focus on Microsoft platform, including Office and SharePoint

KMA:Why SharePoint is the right technology platform for the CI portal

KMA:
Why SharePoint is the right technology foundation for the CI portal
KMA:Why SharePoint is the right technology platform for the CI portal

Why Build a CI Portal on SharePoint?
Widespread adoption
Ease of use, administration, and customization
Tools for managing data and social computing
No incremental license cost
“…organizations that employ SharePoint for mission-critical applications…expected to double over the next year.” [CMS Watch, January 2008]
“What is driving that growth? The same thing that has driven all of Microsoft's most successful products: Microsoft removes complexity (and cost) from existing markets.”
[CNET, March 2008]

SharePoint Questions and Variables
Services (WSS) vs Server (MOSS)
2003 vs 2007 vs 2010
On-premise vs hosted
Don’t forget GOVERNANCE!

Fuld:
Key components of the CI Portal

Competitive Intelligence Portal – Key Components

1. RSS Feeds – customized for you

2. Wikis keeps the competitive conversation alive!

3. Central archive for all competitive documents

4. Track competitive activities

5. Categorize AND find the experts

…plus search capability

Some (semi-) final thoughts
What are the key CI advantages to Fuld’s Competitive
Intelligence Portal™?
The template is free!
Provides a simple, familiar and consistent user experience
Helps support regulatory compliance through comprehensive control over content
Connects people with information and expertise – both internal and external

KMA & Fuld:How to take advantage of this solution

KMA and Fuld:
How to get started with the CI Portal

Next Steps
Check List:
Check with your SharePoint Administrator
What version of SharePoint do we have?
Contact Fuld for a Hosted Demonstration
Arjan Singh: 617 492-5900 or asingh@fuld.com
KMA Provides CI Portal template
Download or FTP
Installation Instructions Included

Questions and Answers
Leonard Fuld
Mike Gilronan
Thank you for your time!
http://www.fuld.com
http://www.kma-llc.net

In Closing…
Next KMA Insights event – watch for invitation:
Live event December 17 at Microsoft: SharePoint 2010 Preview
How to get (and share) a copy of today’s slides
Feedback/surveys
Continue the conversation with KMA & Fuld:

Photo Credits
Source: Flickr Creative Commons, attribution license
Slide 5: “Ponder,” orig. uploaded by striatic
Slide 11: “Matsumoto Castle,” orig. uploaded by ricoeurian
Slide 14: “Gears” orig. uploaded by Tallkev
Slide 24: “Patsys Big Bellyflop” orig. uploaded by dps

11 18 Webinar Competitive Intelligence Portal Solution

by Knowledge Management Associates, LLC on Nov 18, 2009

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11 18 Webinar Competitive Intelligence Portal Solution — Presentation Transcript