LinkedIn is a professional networking site that can be used to leverage clients in several ways: (1) By promoting a client's brand and raising awareness of their company through employee profiles, company pages, and recommendations; (2) By targeting specific relationships with customers, distributors, bloggers and others; (3) By using LinkedIn to promote events and advertise products/services.

1. By: Bridgette Gigear, Eddie
Fennimore, Keith Mader, and Jennifer
Mui-Chan

2. LinkedIn Company and Background
• A professional networking site used by both
individuals and businesses
• 150 million members build upon their professional
network and manage their own professional identity
• Started in 2002 but wasn't officially launched until
May 5, 2003
• Every Fortune 500 company from 2011 has
executives as members on LinkedIn

4. Discussion Question
How can LinkedIn be used to leverage your client?
•Brand Awareness?
•Target
Customers, Distributors, Bloggers
, etc?
•Promotions?

5. LinkedIn Advantages
1. Using LinkedIn as a Promotional Tool
2. Integration of LinkedIn With Other Media
Platforms
3. Using LinkedIn to Build Brand Awareness
4. Using LinkedIn to Drive Traffic
5. Using LinkedIn to Build Targeted
Relationships

6. Using LinkedIn as a Promotional Tool
• Businesses can also purchase advertising space
on other profile accounts to better maximize
customer reach
• LinkedIn can be used as a way for businesses to
fundraise as well as a way to find potential
investors
• It's a great location to promote an event
• Creating LinkedIn Ad Campaigns
• Utilizing Events to Engage Clients

7. Integration of LinkedIn With Other
Media Platforms
• On products page, there is a location for posting YouTube
videos that can link to the company YouTube page.
• LinkedIn allows businesses to enter keywords into their
summary pages on their profile.
• LinkedIn can be synced with Twitter to update statuses.
• Import your WordPress, TypePad, Movable
Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJou
rnal blog feed to your profile.

9. Using LinkedIn to Build Brand
Awareness
1. Employees contributing to conversations/
forums. “Brand Advocates”
2. Company Pages/ Brand Pages.
3. User recommendations for products.

13. Using LinkedIn to Drive Traffic
Link to your company website via:
• 1) Employee profile pages
• 2) Company Pages
• 3) Conversation/ Forums
• 4) Recommendations
• 5) News Feed for followed companies

17. Using LinkedIn to Build Targeted
Relationships
• Allows companies to research on prospective
clients, current product users, and monitor
chatter in applicable group message boards.
• It's often important to develop relationships
with distributors and distributor
representatives.
• Using Groups to Connect with People

18. Questions?
• How can LinkedIn be used to leverage
your client’s:
• Brand Awareness?
• Target
Customers, Distributors, Bloggers
, etc?
• Promotions?