We will talk about the basics today. For more resources folks can visit my website
In January Comscore reported that people conducted 17 Billion searches in the US and used Google 67% of the time 115 Billion worldwide and used Google 65% of the time So FOCUS on Google for SEO The challenge is many popular keywords compete for a top rank. “financial advisor” has 24 million competing websites “leadership training” has 7 million competing websites Only 10 websites will get on the first page. And that real estate is shrinking. If your site ranks beyond the first few pages , folks will not find you.
Google and the search engines perform a few basic functions: They Crawl the internet and locate sites related to certain topics “keyword phrases” and index (or point to) all of the on-topic website pages They then create a top-secret sorting process (algorithm) to decide how to rank all the website pages related to a certain phrase. Factors experts believes Google currently uses to rank order Page Link Metrics -- links within your site to a page and external links to your page. Domain Trust Authority – how trusted is your website. Wikipedia and Harvard very high trust level. Depth of content, websites link to the website? What sites do you link to? Content Quality: How current is your information? Does it engage your readers? Is there a lot of discussion Do they link to it? Page’s Social Metrics – is it shared often, liked, bookmarked Domain Brand Metrics - overall traffic, online reputation, and target market. Brands recognized as an authority in a certain market will enjoy higher rankings for related searches.
Link Worthy Content: A great How-to post A PDF on solving a critical problem, summarizing industry trends Best practices Infographics
SEO Basics in a Google+ World
www.marketwise.netwww.marketwise.net April 2013April 2013SEO Basics for 2013Search Engine Optimizationfor the coming Google+ World
www.marketwise.netwww.marketwise.net April 2013April 2013Google Owns Search andCompetition is Fierce• Google used by 65+% ofsearchers world-wide• Google indexes millionsof websites for popularkeywords• Meaning: It’s hard to getyour website on the firstpage
www.marketwise.netwww.marketwise.net April 2013April 2013What is SEO( Search Engine Optimization )?The process of improving a website and specific web pages to rankhigher in search engines for your targeted keywords.Content Quality & RelevancePage’s Link Metrics (# and Quality)Domain’s Authority/Trust & Brand MetricsKey GoogleRanking FactorsPage’s Social Metrics
www.marketwise.netwww.marketwise.net April 2013April 2013Build a Solid SEO FoundationStep one: Keyword ResearchYour Value-Offered KeywordsYour Value-Offered KeywordsPopular KeywordsPopular KeywordsUsed by YourUsed by YourProspectsProspectsLowLowKeyword CompetitionKeyword CompetitionYour Sweet SpotYour Sweet Spot
www.marketwise.netwww.marketwise.net April 2013April 2013Build a Solid SEO FoundationStep one: Keyword ResearchSelect Popular, Relevant and Less Competitive Keywords*sweet spot for this website*sweet spot for this websiteCompetitors Global Searches Est. Monthly Visitsfrom Best PositionSerenity software 89,400 110 80Internet securitysoftware*412,000 27,000 1,485Anti virus software 6,390,000 110,000 300
www.marketwise.netwww.marketwise.net April 2013April 2013Build a Solid SEO FoundationStep two: Content StrategyWrite Great Content• Especially forSEO-focused topics• Use keyword in page titlesand in links within your siteWrite Fresh ContentGoogle Loves Blogs!
www.marketwise.netwww.marketwise.net April 2013April 2013Build a Solid SEO FoundationStep Three: Inbound Link Strategy• Create Link-worthy Content– Provide useful images(tagged with your keywords)– Create YouTube videos– Develop how-to PDFs,resource lists, case studies, etc.• Build a Great Link Profile– Get links from a variety sites– Get a mix of link anchor text• Build Links Overtime– Guest blog– Write articles for trade press– Register in important directories
www.marketwise.netwww.marketwise.net April 2013April 2013Build a Solid SEO FoundationStep Four: Send Social SignalsB2B• Get on Google+• Use LinkedIn• Try Twitter• Try Facebook• Try YouTubeB2C• Use Facebook• Use Twitter• Try Google+• Try YouTube
www.marketwise.netwww.marketwise.net April 2013April 2013How to Improve Social Signals• Set up accounts onimportant social channels• Launch a blog• Add share buttons toimportant pages & posts• Link your share buttons toyour accounts• Develop a Content Plan
www.marketwise.netwww.marketwise.net April 2013April 2013Thank YouOur team can help you with:Our team can help you with: Keyword ResearchKeyword Research SEO StrategySEO Strategy Blog Design & StrategyBlog Design & Strategy Content MarketingContent MarketingContact: Kathryn McGeehanContact: Kathryn McGeehanEmail: Kathryn at marketwise dot netEmail: Kathryn at marketwise dot netMarket Wise Inc.Market Wise Inc.Getting Top Results for Clients Since 1998Getting Top Results for Clients Since 1998Content |Search | Social Email StrategiesContent |Search | Social Email Strategies