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About Kai Lukoff

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Kai Lukoff is a dual US-German citizen living in Shanghai, China. At work, Kai explores the Chinese internet: e-commerce, social networks, and social games (especially 开心农场). In his free time, Kai …

Kai Lukoff is a dual US-German citizen living in Shanghai, China. At work, Kai explores the Chinese internet: e-commerce, social networks, and social games (especially 开心农场). In his free time, Kai enjoys blogging, scuba diving, and avocados. He originally hails from the town of Petaluma, CA.

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  • 1. Kai Lukoff 卢凯 California Hannover Shanghai 3 homes
  • 2.  
  • 3. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Adium Picasa MacBook Pro SlideShare US/Global services
  • 4. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Taobao Sina Weibo Kaixin001 Adium QQ Picasa MSN HiShanghai MacBook Pro SlideShare US & China
  • 5. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Taobao MacBook Pro I could not live without…
  • 6.  
  • 7.
    • BloggerInsight - Analyst
    • China Social Games – Editor
    • Cooltuan - Marketing Strategist
    • Shanghai [Startup Digest] - Co-curator
  • 8. Social Sourced Intelligence Analysis Access
  • 9.  
  • 10. 51.com 160m China’s Social Network Universe By Number, Activeness, & Location of Users Rural Urban Inactive Active
  • 11.  
  • 12. Social Network Trends
    • Open platforms
    • “ Connect” features
    • Location-based services
    • Personalized newsfeeds
    • Simplification
    • Targeted Advertising
    • Closed platforms
    • Post forwarding
    • Customized skins
    • Footprints
    • Funware
    • Social Games
    • “ appointment” farm games
  • 13.
    • Chinese social game developers very fragmented
    • Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games)
    • Chinese social gamers are more competitive than their FB counterparts: status and stealing play a large role
    • Games generally lagging behind Facebook, being copied here
  • 14. My Happy Farm
  • 15. Marketing Strategist at Cooltuan A Groupon clone in Shanghai
  • 16.
    • p.s. 中文版也有 !
    www.thestartupdigest.com ✔
  • 17.  
  • 18. Why did I come to China? Forum for American-Chinese Exchange at Stanford http://faces.stanford.edu
  • 19. #1 Lifelong Friendships Also in social games Friend, also in Shanghai Good friend, launched a startup together! Regular contact on Kaixin001 In regular contact
  • 20. #2 Cross-Cultural Experiences First Peking Duck First Karaoke First Baijiu
  • 21. #3 FACES Changed My Life
  • 22.  
  • 23. Credits
    • Flags: kampongboy92
    • Icons: Umar123
    • Icons: Benjigarner (Vincent Garnier)
    • http://www.iconspedia.com/
    • http://www.iconarchive.com/

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