Activity - Exporting and Analyzing YouTube Data

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These are group notes from a small group hands-on activity to analyze data from Health OER Network YouTube channels. This activity is from day 2 of the Health OER Tech Africa 2012 workshop. …

These are group notes from a small group hands-on activity to analyze data from Health OER Network YouTube channels. This activity is from day 2 of the Health OER Tech Africa 2012 workshop.

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  • 1. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTubeGroup notes from the Health OER Tech Africa October 2012 conference. These notes are sharedunder a Creative Commons Attribution 3.0 License.Participants include: Emmanuel Kusi Achampong, Enoch Allotey, Rosemond Aryeetey, Yetemwork Benti,Gregory Doyle, Wisdom Dzikunu, Ted Hanss, Moro Ismaila, Roman Kanobana, Prince Kpasra, SaeedMajeed, John Marfo, Fundile Nkunge, Nyemitei Odjidja, Tom Olewe, Kathleen Omollo, BenjaminPrempeh, Adam Rahman, Nicole Southgate, Monge Tlaka, Chris YebuahPart I: Overview of how to pull views, other usage data from Google Analytics and YouTube ● Google Analytics ○ views, visits, downloads (individual and bulk) - all over time, by geographic area, by course/resource, referrals ■ How to get the data ● Google Analytics Data Feed Query Explorer: http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html ● Can also write script - http://code.google.com/p/gdata-python-client/ > Google Analytics API ● YouTube ○ Pull views, social media, comment data ■ How to get the data: ● http://www.youtube.com/my_videos > Analytics ● Can also write script - http://code.google.com/p/gdata-python-client/ > YouTube Data API; http://gdata-samples-youtube-search- py.appspot.com/ ● Example scripts: ○ https://www.dropbox.com/sh/4rdmj0wfjykef4j/cE5lZrkcP0Part II: Analyze YouTube data exports from Health OER Network partnership institutions • Download CSV files from https://www.dropbox.com/sh/4rdmj0wfjykef4j/cE5lZrkcP0 for video data by tag and by channel o All videos tagged “healthoernetwork”  Search in browser: http://www.youtube.com/results? search_query=healthoernetwork&search=tag  Feed URL for script: http://gdata.youtube.com/feeds/api/videos? vq=healthoernetwork&search=tag&racy=include&orderby=viewCount&max- results=50 o OpenMichigan channel  http://www.youtube.com/user/openmichigan (262 videos)  http://gdata.youtube.com/feeds/api/users/openmichigan/uploads o OERAfrica channel  http://www.youtube.com/user/oerafrica (300 videos)  http://gdata.youtube.com/feeds/api/users/oerafrica/uploads o KNUSTOER channel  http://www.youtube.com/user/knustoer (77 videos)  http://gdata.youtube.com/feeds/api/users/knustoer/uploads o HealthOERUCT channel  http://www.youtube.com/user/healthoeruct (2 videos)  http://gdata.youtube.com/feeds/api/users/healthoeruct/uploads  Data: http://dl.dropbox.com/u/7398320/2012_10_04%20-healthoeruct-YouTube- Videos.csv • Use your analysis tool of choice o Microsoft Excel, Google Fusion Tables (http://www.google.com/fusiontables/Home/) 1
  • 2. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTube or other spreadsheet tool o Wordle.net - word cloud • Answer some research questions o What are the most popular videos? o Totals (videos? Views? Durations?) o Are people rating videos? o Are they commenting on videos? What are they saying? o How does usage compare across channels?Part III: Small Groups to Report Back ResultsFigure 1 Number of views by video title, videos tagged healthoernetwork 2
  • 3. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTubeFigure 2 Word frequency cloud of video comments, videos tagged healthoernetwork, created usingwordle.netFigure 3 Frequency of publication dates for videos, videos tagged healthoernetwork, created usingwordle.netFigure 4 Top 20 Most-Viewed Videos, videos tagged healthoernetwork 3
  • 4. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTube "Examination of the Pregnant Woman: Examination of the 23 1 "DrAGfaLlTlk" pregnant abdomen" 6 239456 4
  • 5. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTube "Episiotomy Repair: Infiltration anaesthesia at the time of 2 "9u9A2mktG7s" crowning" 74 205795 "Obstetrics and Gynaecology : Clinical Examinations 82 3 "xQncPj2nwRg" Collection - Pelvic Examination" 7 183815 "Obstetrics and Gynaecology - Episiotomy Repair: 4 "p7wA-65qezs" Introduction to the learning module" 74 169171 40 5 "kvQWKcMdyS4" "Real-Time Polymerase Chain Reaction (PCR)" 5 120948 "Examination of the Pregnant Woman: Examination of the 17 6 "RncWwulYGTA" chest" 4 107497 11 7 "RRbuz3VQ100" "Enzyme-Linked Immunosorbent Assay (ELISA)" 0 101291 "Obstetrics and Gynaecology - Episiotomy Repair: 8 "A7cvt51kDNg" Delivery and examination of the placenta" 87 94581 9 "HfqCcUSM314" "Episiotomy Repair: Suturing of the muscle layer" 72 87128 41 10 "vmlLj1aLZ7s" "Intro to Polymerase Chain Reaction (PCR)" 6 68779 "4W_4N_EOMxw 11 " "Total Abdominal Hysterectomy: Catheterisation" 54 66685 "Total Abdominal Hysterectomy: Clamping, cutting, and 35 12 "We59HczAquk" ligating the cardinal ligaments and vagina angl" 9 60082 "Examination of the Pregnant Woman: Reporting the 17 13 "HlsjRsemzLI" Obstetric Abdominal Examination" 0 53290 "Total Abdominal Hysterectomy: Incision and opening of 15 14 "u4CTBRXk7tk" the pelvic cavity" 6 40042 "Caesarean Section: Delivery of the baby and placenta 15 15 "XQyEurCmfYA" and cleaning the uterine cavity" 3 39721 "Obstetrics and Gynaecology - Total Abdominal 16 "ZJRkPJwY_0w" Hysterectomy Catheterisation" 55 38499 13 17 "D1MMlaDm5t0" "Episiotomy Repair: Episiotomy and delivery of the baby" 6 38421 12 18 "70TPrfL_8-M" "Enzyme immunoassay (EIA) to detect antigens" 6 36039 19 "VLhMXFE5y8A" "Episiotomy Repair: Inspection of the repair" 18 35234 20 "QRMOT94KfbE" "Episiotomy Repair: Suturing of the vaginal mucosa" 24 25430 5
  • 6. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTube 1Figure 5 Longest 20 Videos by Running Time/Length, duration measured in seconds, videostagged healthoernetwork Ranking Video ID Video Title Duration "Health OER: Harnessing OER to Develop Health 230 "kM6tFDMngNE" Education Systems in Africa" 5311 126 "-fGBoacMRxE" "KNUST OER Instructional Design Framework" 3748 152 "R-PhhVl706g" "Ear, Nose and Throat (ENT) tutorial" 3043 "OER @ College of Health Sciences, University of Ghana 130 "wQyDkzlrNrk" (2010)" 1888 "eFB4NUMwpwo "OER @ College of Health Sciences, University of Ghana 282 " (2010)" 1888 "OER in Action: A Look at KNUST (full-length version) 92 "CBUjlppWlZU" (2009)" 1383 94 "NN6jcsZYkC0" "Surgery - Examination of the Goitre" 1358 "Paediatrics : Clinical Examinations - General Physical 28 "Cp8KIOEZIJo" Examination" 1142 "Course: Virology - Introduction to Virology and Viral 91 "qvY-cWGkfXM" Infections - video 5" 1133 "Paediatrics : Clinical Examinations - Examination of the 75 "MRP9ghc9wis" New Born: Part 2" 1117 39 "UfTNZcyUpwY" "Surgery - Breast Examination" 1053 "Paediatrics : Clinical Examinations - Examination of the 69 "qcLiWSkS0uY" New Born: Part 1" 1046 38 "I8hRl68Lp8c" "Surgery - Examination of the Abdomen" 994 "Paediatrics : Clinical Examinations - Examination of the 64 "QK4qk_2eW_0" Musculoskeletal System" 990 "Paediatrics : Clinical Examinations - Examination of the 84 "-NyP5O6tPRM" Peripheral Nervous System (PNS)" 947 81 "auKY3TeQJIs" "Surgery - Examination of the Lump" 927 "Respiratory sedative & expectorant. Keywords - Skunk 238 "tvHpNb4OYEU" Cabbage Symploca [NPR AUDIO 4-21-2012]" 924 32 "ePlMwEgfAro" "Paediatrics : Clinical Examinations - Examination of the 915 6
  • 7. Hands-On Activity: Analyzing usage data and comments from Google Analyticsand YouTube Cardiovascular System" "Course: Virology - Introduction to Virology and Viral 76 "j-JLBi_HrBE" Infections - video 3" 896Figure 6 Percentage of videos with comments, videos tagged healthoernetworkThese two were done by using the countif command and converting the result into percentages.Rating0 = 197 63.5%No comment 248 = 80%Figure 7 Statistical analyses of views, videos from KNUSTOER Youtube channel, table createdusing Descriptive statistics from the Data analysis tool pack in Excel Column1 Mean 733.4 Standard Error 174.2563699 Median 186 Mode 8 Standard Deviation 1232.178608 Sample Variance 1518264.122 Kurtosis 9.219763358 Skewness 2.845690461 Range 5919 Minimum 1 Maximum 5920 Sum 36670 Count 50 Confidence Level(95.0%) 350.1812793 7