Principles ofnewssocialmedia overview(1)

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  • More aboutcuration coming up – when we cover STORIFY.
  • During some recent political events, The New York Times asked readers to use the hashtag #asknyt in any tweet that questioned a politician’s claims. It didn’t seem to work so well (not many people who used the hashtag were actually asking for fact checking, as requested) – but it was a nice try.http://www.journalism.co.uk/news-features/seven-ways-the-new-york-times-is-using-social-media-for-deeper-engagement/s5/a547827/The Guardian started a much-touted initiative recently to involve the public in reporting and also to make its reporting processes more transparent. It uses this tag in tweets to highlight related coverage and opportunities.http://www.guardian.co.uk/media/open-journalism
  • NPR on Tumblr (left) and Sports Illustrated on Tumblr (right).
  • Sports Illustrated emphasizes their famous sports photography. Source: http://siphotos.tumblr.com/post/15580753564/manchester-united-goalie-anders-lindegaard
  • “Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblrhttp://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/50929-tumblr-online--s-new-frontier-for-publishers.htmlTags: http://www.tumblr.com/docs/en/using_tags
  • “Tumblr is a distribution channel in a way that no other blog is.” —Rachel Fershleiser, who works in literary strategic outreach at Tumblrhttp://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/50929-tumblr-online--s-new-frontier-for-publishers.htmlTags: http://www.tumblr.com/docs/en/using_tags
  • Source: http://www.appappeal.com/maps/tumblr/ “Based on Alexa traffic data, updated on 09 Mar 2012 at 23:26 GMT.” See also: http://www.alexa.com/help/traffic-learn-more
  • Source: http://blog.shareaholic.com/2012/03/pinterest-referral-traffic-2/
  • Source: http://mashable.com/2012/02/25/pinterest-user-demographics/ (February 2012)
  • See: http://robquig.tumblr.com/post/17212568278/news-tips-for-pinterest
  • Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
  • Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
  • Info: http://www.theverge.com/2012/2/22/2806473/pinterest-copyright-law-and-the-power-of-money In case of a violation: http://pinterest.com/about/copyright/dmca/
  • This makes Pinterest DIFFERENT from most other SM networks
  • http://www.medill.craigmnewman.com/2012/02/using-storify-to-report/
  • http://www.poynter.org/how-tos/newsgathering-storytelling/153697/the-5-types-of-stories-that-make-good-storifys/
  • Weather events provide a good opportunity for using Storify to curate user-generated content. http://storify.com/weatherchannel/tornado-outbreak-in-progress
  • http://www.poynter.org/how-tos/newsgathering-storytelling/153697/the-5-types-of-stories-that-make-good-storifys/
  • http://lindseymastis.com/2011/12/how-i-used-instagram-while-reporting-on-garage-fires/ http://statigr.am/viewer.php#/user/2961034/ http://lindseymastis.com/about/
  • http://lindseymastis.com/2011/12/how-i-used-instagram-while-reporting-on-garage-fires/ http://statigr.am/viewer.php#/user/2961034/
  • Principles ofnewssocialmedia overview(1)

    1. 1. Social Media & News JOUR 2300 – Principles of News Professor Neil Foote
    2. 2. Social Media? Really? Conversations Engagement 2
    3. 3. Conversations Engagement 3
    4. 4. Content & Conversations Joy Mayer: • Journalists have to transition from distancing themselves from “community” to “engaging” themselves • Use information to improve their communities • Make citizens feel more invested in and connected to the news product Source: “Engaging Communities: Content and Conversation, by Joy Mayer 4
    5. 5. Content & Conversations cont. • Journalists need to get as much information about what their readers want to know • Journalists need to define engagement • Use the tools available • Social media is the enabler, the connector, the conduit Source: “Engaging Communities: Content and Conversation, by Joy Mayer 5
    6. 6. Content & Conversations cont. • Social media is the fuel for community engagement • Solicit ideas • Invite feedback • Gather information • Solve problems • Serve as a forum for debate 6 Source: “Engaging Communities: Content and Conversation, by Joy Mayer
    7. 7. Steve Yelvington: Three Primary Roles of Local Media 7 Source: The three primary roles your local website should play, http://www.yelvington.com/content/three-primary-roles-your-localwebsite-should-play, By Steve Yelvington
    8. 8. The town crier: The quaint colonial-era village character who walks around ringing a bell telling you what's happening. 8 Source: The three primary roles your local website should play, http://www.yelvington.com/content/three-primary-roles-your-localwebsite-should-play, By Steve Yelvington
    9. 9. The town square: Social media, blogs, ph oto/video sharing 9 Source: The three primary roles your local website should play, http://www.yelvington.com/content/three-primary-roles-your-localwebsite-should-play, By Steve Yelvington
    10. 10. The town expert: Sharing resources, contac ts, lists, key information Seattle Times WFAA 10 Source: The three primary roles your local website should play, http://www.yelvington.com/content/three-primary-roles-your-localwebsite-should-play, By Steve Yelvington
    11. 11. 11 Source: http://www.slideshare.net/tkawaja/social-lumascape-8223008
    12. 12. SOCIAL MEDIA ICONS 12
    13. 13. The “Traditional” Flow Chart In print/On air Media website 13
    14. 14. The “New” Flow Chart In print/On air Media website Media Blog Pinterest Twitter/media name Facebook/media name LinkedIn Tumblr/Digg / De.li.ci.ous Mobile 14
    15. 15. Social Media – Evolution • Evolved from three previous forms of short, text based communications • Internet Relay Chat (IRC) • Short Messaging Service (SMS, texting) • Instant Messaging • Twitter’s co-founder Biz Stone as a combination of all of these • Simple to set up, simple to use • 140 characters – that’s all Source: Journalism NEXT, Microblogging, pg. 95 - 119 15
    16. 16. Social Media – Why it matters • It’s real time: As good or better than the wire services • “One great thing about Twitter – and this is why it is so useful for student journalists – is that after a while it trains you to look for interesting things around you (and think how you can communicate that in 140 characters). • -- Paul Bradshaw, a journalism lecturer in Birmingham, England Source: Journalism NEXT, Microblogging, pg. 95 - 119 16
    17. 17. Social Media – Why it matters • Open-source journalism • Pulling back the curtain on what we do • Engaging readers/viewers as news happens • Perhaps giving non-broadcast media the chance to compete with “live TV” 17 Source: Journalism NEXT, Microblogging, pg. 95 - 119
    18. 18. Social Media – Why it matters • “Social media platforms such as Twitter enable budding reporters to be part of a more open journalistic culture. Traditionally the work of journalism has been hidden behind the walls of the newsroom. Through social media, journalists can be more open about their work, offering insights into the process of news, and connect with audiences in a way that simply wasn’t possible a generation ago.” • -- Alfred Hermida, University of British Columcia and founding news editor of the BBC News Web site 18 Source: Journalism NEXT, Microblogging, pg. 95 - 119
    19. 19. Social Media Impacts Media Habits Choice • • • • Media Search Engines RSS Quality varies Conversation • • • • • • Comments Groups Email Chats Twitter Instagram Curation • “Gatewatchers” v.” Gatekeepers” • “Tagging” • DIGG • REDDIT • Flickr • Youtube 19 Source: “Converging Media: A New Introduction to Mass Communication, Chapter 8, Social Media and Web 2.)
    20. 20. Social Media Impacts Media Habits Cont. Creation Collaboration • Low barriers to entry • Little, or no cost to publish • Creativity versus “stealing” • Huge volumue • Sharing is good • “Widgets” commonplace • “Open source” development for code and content Source: “Converging Media: A New Introduction to Mass Communication, Chapter 8, Social Media and Web 2.) 20
    21. 21. 1997 – SixDegrees.com 2004 Flickr Facebook (Harvard) 2005 YouTube Xanga Facebook (HS) 1999 2003 2006 BlackPlanet LinkedIn Facebook (all) LiveJournal MySpace Twitter 2000 2002 MiGente Friendster 21 Source: “Converging Media: A New Introduction to Mass Communication, Chapter 8, Social Media and Web 2.)
    22. 22. 22
    23. 23. Journalists Using Facebook • Searching for sources • Find other journalists • Distribution • Breaking News • Storytelling • Creating Events • Crowdsourcing • Posting photos • Streaming video • Engagement • Personal brand identity • Creating PAGES • Creating Groups 23
    24. 24. 24
    25. 25. • Breaking news • Hudson River plane crash • Janis Krums caused the TwitPic servers to crash • The Arab Spring 25
    26. 26. How to use twitter • What to ‘tweet’ about • Link to a new blog, story, video, phot • Retweet a comment or link • Replay to someone in your community • Talk about an unfolding story • Insight, humor, thought-provoking 26 Source: Steve Buttry
    27. 27. Why Twitter? Shortened links: http://bit.ly http://tinyurl.com Short and Tweet @ 101.gs: http://101.gs Use a headline to give folks –”tweeps” a reason to click Follow sources, journalists, organizations, trends Crowdsource Develop story ideas Drive traffic to your stories 27
    28. 28. Twitter • Identity of the Twitter account: Does it represent you, alone, as a reporter? Is it for a regularly scheduled news program? Is it for the entire news organization? • Choose one identity, not more. • Be consistent with this identity. 28 Courtesy: Mindy McAdams
    29. 29. Mastering Twitter  Communicate within the 140-character limit  Search and find Twitter feeds by name, topic, or hashtag (#)  Choose Twitter feeds to follow (curation)  Create Twitter lists (also curation)  Learn the art of the retweet (RT)  Learn the difference between replies and DMs (direct messages) 29 Courtesy: Mindy McAdams
    30. 30. Hashtags • Any Twitter user can make a hashtag • Add # before a word (no spaces and no punctuation) • Create an impromptu grouping or collection • Examples: • #opennews (The Guardian) • #asknyt (The New York Times) Courtesy: Mindy McAdams 30
    31. 31. Twitter for Journalists • Uses of the Twitter account:  Ask for comments and feedback from audience  Follow fellow journalists  Follow sources (monitor what they’re discussing; discover trends)  Share links to news content  Tweet breaking news updates • Which of these are consistent with the account’s identity? 31 Courtesy: Mindy McAdams
    32. 32. The pitfalls Misuse Distribution of wrong information Fact check Distraction from core tasks Spreading staff too thin 32
    33. 33. The pitfalls “It is not quite clear what the right use is,” says Andrew Nystrom, a senior producer for social and emerging media at the Los Angeles Times. “If you aren’t a friend of someone on Facebook, should you be pulling photos off Facebook? We err on the side of caution.” 33
    34. 34. Tips on Tweeting • Be newsworthy • If you witness a newsworthy even or discover someone else has, share that knowledge • Be instructive • Consider posts that link to tips/advice • Include links • Reflect your personality • Build relationships 34 Source: “JournalismNEXT, Mark Briggs/Ellyn Angelotti, Poynter Institute
    35. 35. TODAY’S DISCUSSION QUESTION “Facebook, shamacebook, Twitter, smitter. I don’t know what it all means other than a bunch of young journalists who don’t want to learn how to report and write. “Give me three good examples of how any of this social media stuff will help me do great journalism.” --- Anonymous editor of a local newspaper. 35
    36. 36. Facebook Stats 2011
    37. 37. Breaking down Facebook • More than a billion monthly active users as of December 2012. • Approximately 82% of our monthly active users are outside the U.S. and Canada. • 618 million daily active users on average in December 2012. • 680 million monthly active users who used Facebook mobile products as of December 31, 2012. 37
    38. 38. Breaking down Facebook • Over 1.13 trillion likes since launch in February 2009 • 140.3 billion friend connections • 219 billion photos uploaded • Data was pulled on 9/10/2012, and represents the total # of photos currently on this site – in other words, it excludes deleted photos. If we wanted to include all photos ever uploaded, the estimate we have is 265 billion. Photo uploading launched fall 2005. 38
    39. 39. Breaking down Facebook • 17 billion location-tagged posts, including check-ins • Includes location-tagged posts as well as check-ins. Data was pulled 9/10/2012, and represents total location-tagged posts & check-ins since launch of the product in August 2010 • 62.6 million songs have been played 22 billion times - that’s about 210,000 years of music • Data was pulled on 9/11/2012, and represents song plays since the launch of music-listening applications in September 2011 39
    40. 40. Characteristics of users joining the week Facebook hit 1B • The median age of the user is about 22 • The top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico and the United States (NOTE: in alphabetical order) • Facebook now has 600M mobile users 40
    41. 41. Characteristics of users joining the week Facebook hit 500 m Users (July 2010) • The median age of the user at that time was about 23 • Top five countries where people connected from at the time we reached this milestone were Brazil, India, Indonesia, Mexico, and the United States (NOTE: in alphabetical order) • Users signing up at this time now have an average of 305 friends • 41
    42. 42. Characteristics of users joining the week we hit 100M (August 2008) • The median age of the user at that time was about 26 • The top five countries where people connected from at the time we reached this milestone were Chile, France, Turkey, the United Kingdom, and the United States (NOTE: in alphabetical order) • The user signing up at this time now has an average 334 friends • • 42
    43. 43. Characteristics of users joining the week we hit 100M (August 2008) • The median age of the user at that time was about 26 • The top five countries where people connected from at the time we reached this milestone were Chile, France, Turkey, the United Kingdom, and the United States (NOTE: in alphabetical order) • The user signing up at this time now has an average 334 friends • • 43
    44. 44. 44
    45. 45. 45
    46. 46. 46
    47. 47. • Adam Pasick, Reuters, tracked this, May 6, 2008: • At about 1:37 pm, software developer Dave Winer asked the Twitterverse: “ Explosion in Falls Church, VA?” (Perhaps not coincidentally, Winer is a well-known blogger and podcasting evangelist). • A flurry of posts, or “tweets,” followed, as users reported rumbles as far away as Alexandria. • The mainstream media entered the fray at 2:33 pm, with radio station WTOP reporting ground rumblings throughout Northern Virginia, citing a possible earthquake • By 2:56 pm — nearly 90 minutes after Winer’s initial alert — WTOP had the official word from the U.S. Geological Survey: A not-exactly-massive 1.8 magnitude earthquake with an epicenter near Annandale, VA. Source: http://blogs.reuters.com/mediafile/2008/05/06/breaking-news-twitter-style/ 47
    48. 48. The Industry Leaders – Twitter followers Media Company Now July 2011 NY Times Associated Press 9.5 mm 2.5 mm 2.5mm CBSNews 2.8 mm 1.2mm CNN 10.4 mm 1.2mm ABCNews 2.8 mm 1.1mm WSJ 3.5 mm 359k FoxNews 3.3 mm 255k LATimes 668n k 70k USAToday 788 k 40k NBCNews ESPN 1 mm 7.2 mm 36k 48
    49. 49. 49
    50. 50. Tumblr • Many of the best Tumblr blogs emphasize photography and keep the text brief. 50
    51. 51. 51 Example post: SI Photo Blog on Tumblr (siphotos.tumblr.com)
    52. 52. TUMBLR in a Nutshell • Tumblr users are rebloggers: They will spread your content (and your links). • Tags are very important: Many Tumblr users subscribe to tags. • It’s not a full-scale blogging platform like WordPress. 52 Courtesy: Mindy McAdams
    53. 53. Best Uses for Journalists  (re)Broadcast your own content  News organization  Program  Topic (e.g. Singapore)  Subscribe and follow Tumblr blogs to get ideas, see what’s being reblogged  Use Tumblr as a clip file for ideas  Create your own tags to improve usefulness Courtesy: Mindy McAdams 53
    54. 54. “Tumblr is is •“Tumblr the 25th most popular site in Singapore based on a combination of average daily visitors and pageviews.” —Alexa Traffic Rank, March 9, 2012 Courtesy: Mindy McAdams 54
    55. 55. Some Great Tumblr Blogs • soupsoup.tumblr.com (Reuters) • life.tumblr.com (photography) • shortformblog.com (news) • links.laughingsquid.com (weird & fun) • theeconomist.tumblr.com (news) • fotojournalismus.tumblr.com (photo) 55 Courtesy: Mindy McAdams
    56. 56. 56
    57. 57. Still in the “invite only” phase, Pinterest beat Google+, LinkedIn and YouTube combined for traffic referrals in February 2012. It also beat Twitter. Pinterest 57 Findings based on aggregated data from more than 200,000 publishers that reach more than 270 million unique monthly visitors each month. Courtesy: Mindy McAdams
    58. 58. PinTerest 58
    59. 59. Pinterest for Journalists: How to Use It • Feature your top stories. The most clear-cut way to use the site is to promote your work, as many news organizations already do: Mashable features pinboards on tips and tricks, web humor and tech and gadgets. USA Today has boards about tech gift ideas and CES. Time dedicates a board to its weekly magazine covers. • Mobile-pin pics. If you're out in the field and news unfolds, snap a pic from your iPhone, upload and pin it to your themed board of breaking news shots. Post images to a sneak-peak board to advertise stories soon to come. You can also upload videos. 59 Source: http://ijnet.org/stories/seven-ways-journalists-can-use-pinterest
    60. 60. Pinterest for Journalists: How to Use It cont. • Find ideas for trend stories. Use the Popular button to find trending pins or search for top pins by topic. • Find pictures suitable for online stories. Heavily image-based, the site is an archive of photographs available online. Once you find a fitting image for your story, perform a reverse Google image search to find the original source and link/attribute from there. You can also embed pins into blogs or online stories. 60 Source: http://ijnet.org/stories/seven-ways-journalists-can-use-pinterest
    61. 61. Pinterest for Journalists: How to Use It cont. • Photojournalism portfolio. Photojournalists could advertise their prints and sell them to the public. Arrange shots by category via boards, add a price banner to any photo and link to the website where prints can be purchased. • Use it as an online storyboard. If you're doing web-based research for an upcoming story, pin useful items to a board dedicated to the topic. If you're collaborating with another journalist, you can share pinning access by adding a contributor to your board. • Curate the news. Take a lesson from Scoop.it, a curating site focused more on articles than images, and make your own online magazine with the top news pins of the day. Source: http://ijnet.org/stories/seven-ways-journalists-can-use-pinterest 61
    62. 62. WHY CARE ABOUT Pinterest?  Female: 68.2% of Pinterest users are women  Well off: 28% of users have annual household income of US$100k+  Young: 27.4% are ages 25 to 34 Average Time Spent on Site Pinterest 15.8 minutes YouTube 16.4 minutes Facebook 12.1 minutes Twitter 3.3 minutes 62 Source: mashable.com
    63. 63. Pinterest Pros and Cons •Pros Addictive: Users like to spend a lot of time on the site Lots of repinning: Users can spread your content far and wide Huge increase in referrals from Pinterest prove that people do go to the original (your content, your site) Courtesy: Mindy McAdams 63
    64. 64. Pinterest Pros and Cons •Cons It’s the hot new thing; it may fizzle out The visual bias is even more dominant than on Tumblr It may be better suited to product advertising: popular categories include home decor, DIY and gifts 64 Courtesy: Mindy McAdams
    65. 65. Pinterest Tips  Don’t fight the visual bias. Choose a really good visual (make sure it’s on the content page).  Write a short, interesting caption. Make people want to know more (so they will click).  Play like everyone else: Repin! 65
    66. 66. Copyright and Pinterest • Even though images link back to the original site, this kind of re-use does appear to violate copyright laws. 66
    67. 67. Copyright and Pinterest • Even though images link back to the original site, this kind of re-use does violate copyright laws. Pinterest has an online form for reporting any copyright violation. 67
    68. 68. Copyright and Pinterest • Even though images link back to the original site, this kind of re-use does violate copyright laws. • Pinterest has a form for reporting any copyright violation. • For news organizations, any desire to prosecute copyright violations should be weighed against the value of referral traffic. 68 Courtesy: Mindy McAdams
    69. 69. Pinterest Tip  People can follow you (your profile)  Or they can choose to follow only one of your “pinboards” …  Or just the specific pinboards they like (instead of users + all of their pinboards) • (You can do the same) 69
    70. 70. 70
    71. 71. Storify: What Is It? • A tool that makes it easy to create and update a string or stack of items from various sources • Items can come from Twitter, YouTube, etc. • Text can be inserted between items to add context, to explain • A Storify can be embedded in a blog post or Web page on your own site 71
    72. 72. Storify: Best Uses  Breaking news  Social movements  Internet humor and memes  Reaction stories  Weather events 72 Source: Poynter.org Courtesy: Mindy McAdams
    73. 73. Weather events provide a good opportunity for using Storify to curate user-generated content. 73
    74. 74. Storify • More than any other tool, Storify exemplifies curation. 74 Courtesy: Mindy McAdams
    75. 75. Storify • More than any other tool, Storify exemplifies curation. • To use Storify well: Don’t just tell a story—enhance people’s understanding of a story. 75 Courtesy: Mindy McAdams
    76. 76. Storify • More than any other tool, Storify exemplifies curation. • To use Storify well: Don’t just tell a story; enhance people’s understanding of a story. • Never succumb to random copy/pasting! 76 Courtesy: Mindy McAdams
    77. 77. 77
    78. 78. Instagram  27 million registered users  iPhone only: 5-star (highest) rating on iTunes, with 400,000+ reviews  Android version coming soon  An average of 26 new pictures uploaded every second 78
    79. 79. A TV Reporter & Instagram • “Today was a perfect example of how I use Instagram in the field. My goal is to spark interest and start discussions well before the story airs. My updates mention my station, and if I know what time the story will air, I’ll mention that as well.” —Lindsey Mastis, WUSA 9 TV (Washington, D.C.) December 2011 79
    80. 80. A TV Reporter & Instagram • “I snapped a picture with my iPhone camera … Then I added the photo to Instagram and shared it on Twitter, Facebook, Tumblr, and Foursquare.” —Lindsey Mastis, WUSA 9 TV (Washington, D.C.) December 2011 Courtesy: Mindy McAdams 80

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