To create continuity in the student experience as students move through the admissions process, to current student and then to alumni by building a student community that extends student learning and engages students at all touch points.
It’s two things. First, it’s an email tool that allows us to target students by a variety of factors including major, concentration, school, residence, GPA, year in school, credit hours completed, and a variety of other data provided by our LMS.
Second, it’s an online community that allows Columbia students to interact with each other in a variety of ways, network, collaborate, and share their work, thoughts, words, pictures, and videos with each other ... and us.
First, students have frequently asked for a central source of information, collecting news, events, and announcements from all the parts of the college.
Second, our students already self-organize online in a variety of ways. Facebook, YouTube, Flickr, and other online social spaces have multiple groups of current and prospective Columbia students. Still, across two surveys and several focus groups, our students have clearly articulated a desire to interact within a Columbia-only online space that will allow them to network with each other, send messages to each other, and more generally, get to know each other.
Streamline and target information for students through role-based segmentation and opt-in features
Utilize the student affinity for online systems to inform them about opportunities that encourage them to participate fully (in-person) at college events, activities, lectures, exhibitions and programs
Upgrade and systematize faculty/staff, parent and alumni communications that serve to better inform and prepare constituents and to share content between communities
Parent communications include web based content from the student communications system, podcast, email newsletters, development initiatives and information and place a high priority on student support services
Alumni communications include all of the above and community features, peer-to-peer networking,