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Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
Calvary Lutheran Church ADV 892 presentation
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Calvary Lutheran Church ADV 892 presentation

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Final presentation for ADV 892. Client is Calvary Lutheran Church

Final presentation for ADV 892. Client is Calvary Lutheran Church

Published in: Education
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  • 201 confirmed members; average worship attendance 128 (2009)Giving in 2009: $295,905Youth programs: Sunday school, VBSMember of Evangelical Lutheran Church of AmericaCurrently searching for pastorMore than 50 percent of congregation is 50 or older
  • Challenges and goalsChallengesStarting from scratch (website, social media, marketing)Losing membersCancelled programs; lack of interestCompetition for membersGoalsIncrease in membership and awareness through redesigned website, social media campaign, Google Adwords (THEME)Target audience: 25- to 40-year-olds, young families (goal: younger members)
  • Power of Prayer Campaign -- Online prayer channel for members, potential members. Members submit requests; share prayers of the day/words of inspiration via social mediaFacebook fan page for Calvary Lutheran Church; piggy back off ELCA fan pageTwitter accountYouTube videos -- members stories, sermons
  • Social media will be linked to redesigned websiteMembers only sectionPodcastsFollow us; add thisBlogE-newsletterMember stories/videosSEOLinks to religious resources
  • Website and blog SEOSample Adwords: Lutheran traditional worship, small Lutheran congregration, ELCA Lansing church
  • 50 percent of budget: website redesign, software, consulting25 percent Google Adwords--PPC25 percent marketing consultant/church member to administer campaign (or increase in secretary salary for added responsibility)
  • Sixth-month roll-outPeak time: Christmas, followed by Easter (end)
  • Google analyticsTwitter followersBlog comments/subscribers (social bookmarking of resources and blog posts)Facebook fansWorship attendanceGoogle Adwords tracking toolsSocial media monitoring
  • Transcript

    • 1. Calvary Lutheran Church
      God’s Word in the Virtual World
      Kristen ParkerADV 892
      August 16, 2010
      Photo courtesy of Andrew R. Whalley, flickr.com
    • 2. 128
      201
      Photo courtesy of Resclassic2, flickr.com
    • 3. Starting
      from
      scratch
      Photo courtesy of yoppy, flickr.com
    • 4. Power of Prayer Campaign
    • 5. http://www.calvarylansing.org/
      Photo courtesy of Peter Huys, flickr.com
    • 6. SEO
      SEM
      Photo courtesy of silenceofnight, flickr.com
    • 7.
    • 8. Easter
      Photo courtesy of Ralph and Jenny, flickr.com
    • 9. Followers
      Fans
      Friends
      Photo courtesy of Allerina and Glen MacLarty, flickr.com
    • 10. Questions?
      Photo courtesy of nicolee_pikita, flickr.com

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