9.5 traits of Scrappy Brands - Human and Story-Driven

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This presentation by Kathy Klotz-Guest and Greg Holsen highlights 9.5 traits of 'scrappy brands.' We don't mean scrappy by size. Scrappy is an attitude of being plucky, human and story-driven. Scrappy brands take us on a journey and we ourselves in that story.

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9.5 traits of Scrappy Brands - Human and Story-Driven

  1. 1. With Your Storytellers Kathy Klotz-Guest & Greg Holsen Traits Of
  2. 2. YOUR STORY DOCENTS Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Marketing Storyteller, Content Creator, Comic Improviser Visual Storytelling, Producer, Pitchman
  3. 3. It’s About… Attitude And Values. Connecting With People. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Scrappy Isn’t About Size. Or Revenues. Or Products.
  4. 4. They clearly communicate a larger purpose in the world. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  5. 5. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They are great storytellers. Customers share that story because they see themselves in it. Illustration: andrian bekiarov
  6. 6. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They also tell powerful and emotional visual stories. Photo: Jeff Widener Photo: Alfred Eisenstaedt Photo: Jackson Marketing Group
  7. 7. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They are human. Because employees and customers are. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  8. 8. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Their employees and customers are big advocates.
  9. 9. They have a distinct personality and sense of humr.
  10. 10. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They speak …. Photo: Gabor Openly Honestly Simply
  11. 11. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They lead with empathy and humility. Photo: Kelsey
  12. 12. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Soou They constantly innovate and delight. Source: peddhapati
  13. 13. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They take us with them and ask us to walk alongside. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  14. 14. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  15. 15. Kathy Klotz-Guest KeepingItHuman.com Storytelling, Messaging and Content Strategy Greg Holsen RockPointStudios.com Visual Storytelling Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.

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