9.5 traits of Scrappy Brands  - Human and Story-Driven
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9.5 traits of Scrappy Brands - Human and Story-Driven

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This presentation by Kathy Klotz-Guest and Greg Holsen highlights 9.5 traits of 'scrappy brands.' We don't mean scrappy by size. Scrappy is an attitude of being plucky, human and story-driven. Scrappy ...

This presentation by Kathy Klotz-Guest and Greg Holsen highlights 9.5 traits of 'scrappy brands.' We don't mean scrappy by size. Scrappy is an attitude of being plucky, human and story-driven. Scrappy brands take us on a journey and we ourselves in that story.

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9.5 traits of Scrappy Brands  - Human and Story-Driven 9.5 traits of Scrappy Brands - Human and Story-Driven Presentation Transcript

  • With Your Storytellers Kathy Klotz-Guest & Greg Holsen Traits Of
  • YOUR STORY DOCENTS Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Marketing Storyteller, Content Creator, Comic Improviser Visual Storytelling, Producer, Pitchman
  • It’s About… Attitude And Values. Connecting With People. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Scrappy Isn’t About Size. Or Revenues. Or Products.
  • They clearly communicate a larger purpose in the world. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They are great storytellers. Customers share that story because they see themselves in it. Illustration: andrian bekiarov
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They also tell powerful and emotional visual stories. Photo: Jeff Widener Photo: Alfred Eisenstaedt Photo: Jackson Marketing Group
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They are human. Because employees and customers are. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Their employees and customers are big advocates.
  • They have a distinct personality and sense of humr.
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They speak …. Photo: Gabor Openly Honestly Simply
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They lead with empathy and humility. Photo: Kelsey
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. Soou They constantly innovate and delight. Source: peddhapati
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen. They take us with them and ask us to walk alongside. Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  • Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
  • Kathy Klotz-Guest KeepingItHuman.com Storytelling, Messaging and Content Strategy Greg Holsen RockPointStudios.com Visual Storytelling Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.