VP: Web 2.0 value builders® “ We build valuable relations online” December 2008

Successful organizations benefit from Web 2.0 and embrace customers online Web 2.0 value builders® - - Web 2.0 Corporate website less relevant Consumers orientate online Web as social platform Loyalty towards brands decreases High trust in peers and social web Social Web is growing Power is shifting towards consumers and organizations lose control over their customers Successful organizations build valuable relations with their customers online Trends

Customers see the potential but struggle with Web 2.0 Web 2.0 value builders® - - Burning platform Customer already invests in Web 2.0, but wants to upscale. How can I maximize Web 2.0 in a Web 2.0 strategy? “ I’m using Web 2.0. Can you help me improve?” Customer is unaware of possibilities of Web 2.0. “ I have no idea what Web 2.0 is? Customer knows the opportunities Web 2.0 brings How can I develop and launch the right initiatives to create value? “ I want Web 2.0! How?” Customer sees successful implementations of Web 2.0 from his competitors Can I benefit as well ? “ My competitors benefit from Web 2.0.”

Customer already invests in Web 2.0, but wants to upscale.

How can I maximize Web 2.0 in a Web 2.0 strategy?

Customer knows the opportunities Web 2.0 brings

How can I develop and launch the right initiatives to create value?

Customer sees successful implementations of Web 2.0 from his competitors

Can I benefit as well ?

Our solution: We deliver valuable relations online through Web 2.0 Web 2.0 value builders® - - Web 2.0 Opportunity Workshop Building valuable relations with social communities Increased sales/ decreased costs Web 2.0 strategy Business strategy alignment Think big, start small and upscale quickly Embedded in organization Consumer needs study Concept & content Design & Deliver Measure and learn 3 opportunities of Web 2.0 for their business Result

Web 2.0 Opportunity Workshop

Building valuable relations with social communities

Increased sales/ decreased costs

Web 2.0 strategy

Business strategy alignment

We have the experience, team and credentials to deliver valuable relations online Web 2.0 value builders® - - National Recognition Frontpage Telegraaf eBags increased sales by 30% through user generated reviews; Salesforce reduced R&D costs by allowing users to submit 50% of new functionalities. Dell has implemented 200 user generated ideas Procter & Gamble has decreased R&D costs by 50% through open innovation KLM has implemented more than 20 proces improvements based on online client feedback Well known successes Clients & credentials We put our focus on: People - Enable both target audience as well as internal employees Content – delivering quality content and activities to deliver a valuable community Processes and governance . Putting the right organization and people in place Technology - choosing the right tools and functionalities Approach On request

eBags increased sales by 30% through user generated reviews;

Salesforce reduced R&D costs by allowing users to submit 50% of new functionalities.

Dell has implemented 200 user generated ideas

Procter & Gamble has decreased R&D costs by 50% through open innovation

KLM has implemented more than 20 proces improvements based on online client feedback

We put our focus on:

People - Enable both target audience as well as internal employees

Content – delivering quality content and activities to deliver a valuable community

Processes and governance . Putting the right organization and people in place

Technology - choosing the right tools and functionalities

On request