Internet BG March 2011

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Internet BG March 2011

  1. 1. INTERNET BULGARIA March 2011
  2. 2. INTERNET - PENETRATION Data Source: TGI, Bulgaria 55% to February ‘11 - 1% growth for two months
  3. 3. Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 INTERNET - USE BY AGE AND CITY Most active internet users - 25-29 year Sofia is with the biggest share of internet users Internet is used by various people from everywhere
  4. 4. Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 INTERNET - USERS BY GENDER
  5. 5. INTERNET - FREQUENCY OF USE Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
  6. 6. INTERNET - TYPE OF SITES VISITED 1 2 3 4 5 Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
  7. 7. INTERNET - ACTIVITIES 1 2 3 4 5 Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
  8. 8. INTERNET – INTERNET PLACE USED Home Work Elsewhere Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
  9. 9. INTERNET - WHAT INTERNET USERS SAY Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
  10. 10. INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
  11. 11. INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
  12. 12. INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
  13. 13. <ul><li>GEMIUS </li></ul><ul><ul><li>Dir.bg </li></ul></ul><ul><ul><li>Economedia </li></ul></ul><ul><ul><li>Web Ground Group </li></ul></ul><ul><ul><li>Investor Group </li></ul></ul><ul><ul><li>IDG </li></ul></ul><ul><ul><li>Darik Web </li></ul></ul><ul><ul><li>Sanoma </li></ul></ul><ul><ul><li>Ms Key Group </li></ul></ul><ul><ul><li>Mail.bg </li></ul></ul><ul><ul><li>Other independent sites </li></ul></ul><ul><li>NIELSEN </li></ul><ul><ul><li>Netinfo </li></ul></ul><ul><ul><li>Economedia </li></ul></ul><ul><ul><li>Web Ground Group </li></ul></ul><ul><ul><li>Investor Group </li></ul></ul><ul><ul><li>IDG </li></ul></ul><ul><ul><li>Web Media Group </li></ul></ul><ul><ul><li>Mail.bg </li></ul></ul><ul><ul><li>Atol Group </li></ul></ul><ul><ul><li>Darik Web </li></ul></ul><ul><ul><li>Sanoma </li></ul></ul>INTERNET - RESEARCH AGENCIES IN BG
  14. 14. Data Source: GEMIUS Research time period: February 2011 Target group: All15-45U INTERNET – TOP SITES
  15. 15. Data Source: Nielsen INTERNET – TOP SITES Research time period: February 2011 Target group: All15-45U
  16. 16. INTERNET – TOP SITES Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 Research time period: Feb’10 –Feb’11 Target group: All15-45U
  17. 17. INTERNET – THE MOST VISITED SOCIAL NETWORK <ul><li>Bulgaria </li></ul><ul><li>Country Audience – 1 988 160 </li></ul><ul><li>Percent of Global Audience – 0.32 </li></ul>The most active Facebook group is 18-34 Gender % Male 47,80% Female 52,20% Age % to 13 1,40% 14-17 12,80% 18-24 26,80% 25-34 31,20% 35-44 16,70% 45-54 7,10% 55-64 2,70% 65+ 1,40%
  18. 18. INTERNET – TOP ADVERTISERS 2010 Data Source: IAB
  19. 19. INTERNET – ONLINE GROSS BUDGET 2010 Data Source: IAB Display advertising holds strong leadership as the sum of revenues from online advertising in 2011 there is 26% growth compared to 2009 3.2 Million BGL
  20. 20. <ul><li>Online campaign track </li></ul><ul><ul><li>A script is installed in each creative material (banner) </li></ul></ul><ul><ul><li>This script measures the effectiveness during and after the campaign – in total, per site and per creative material: </li></ul></ul><ul><ul><ul><li>Number of impressions achieved </li></ul></ul></ul><ul><ul><ul><li>Unique impressions </li></ul></ul></ul><ul><ul><ul><li>Number of unique visitors reached </li></ul></ul></ul><ul><ul><ul><li>Reach and frequency achieved </li></ul></ul></ul><ul><ul><ul><li>Number of clicks / click rate (users, impressions) </li></ul></ul></ul><ul><ul><ul><li>Unique clicks </li></ul></ul></ul><ul><ul><ul><li>Average time spent per visitor </li></ul></ul></ul><ul><ul><ul><li>Geo profile of visitors reached </li></ul></ul></ul>INTERNET - POSSIBILITIES OF POST BUY MEASUREMENT
  21. 21. INTERNET - POSSIBILITIES FOR TARGETING <ul><li>Online behavioral targeting </li></ul><ul><li>Step 1 : Technical measurement Measuring click behavior </li></ul><ul><li>(using cookies) delivers information on the subject and </li></ul><ul><li>frequency of visits to each page of your website. </li></ul><ul><li>Step2 : Online Surveying website users delivers </li></ul><ul><li>important data on socio-demographics, lifestyle and </li></ul><ul><li>product interests. </li></ul><ul><li>Step 3 : Creation of Profiles Surveyed users are </li></ul><ul><li>compared with non-surveyed users in real-time, </li></ul><ul><li>using statistical models = Predictions . </li></ul>
  22. 22. INTERNET – New Formats TVO Banner Example: http://webground.bg/banners/2011/samsung/11032011/ Rollband Example: http://demo.adocean.pl/?x=Rollband
  23. 23. INTERNET – New Formats Drawbridge Example: http://demo.adocean.pl/?x=Drawbridge Video Transition Example: http://demo.adocean.pl/?x=Videostitial
  24. 24. INTERNET – New Formats Sidekick Example: http://demo.adocean.pl/?x=Sidekick Rollband Video Example: http://demo.adocean.pl/?x=RollbandVideo
  25. 25. INTERNET – CURIOUS <ul><li>Bulgaria ranks first in the European Union as the country which suffered the highest proportion of online virus infections, a European Commission statement said in February  2011 </li></ul><ul><li>A plan to create an internet domain specifically for &quot;adult&quot; web sites has been given final approval by regulators (Mar 2011). </li></ul><ul><li>In honor of the traditional Bulgarian holiday the largest Internet search engine Google, put on Mar 1 st  2011 a Bulgarian martenitsa and wrote its traditional logo in red and white yarn tied with tassels. </li></ul>
  26. 26. The End

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