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Internet BG  March 2011
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Internet BG March 2011

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    Internet BG  March 2011 Internet BG March 2011 Presentation Transcript

    • INTERNET BULGARIA March 2011
    • INTERNET - PENETRATION Data Source: TGI, Bulgaria 55% to February ‘11 - 1% growth for two months
    • Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 INTERNET - USE BY AGE AND CITY Most active internet users - 25-29 year Sofia is with the biggest share of internet users Internet is used by various people from everywhere
    • Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 INTERNET - USERS BY GENDER
    • INTERNET - FREQUENCY OF USE Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
    • INTERNET - TYPE OF SITES VISITED 1 2 3 4 5 Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
    • INTERNET - ACTIVITIES 1 2 3 4 5 Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
    • INTERNET – INTERNET PLACE USED Home Work Elsewhere Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
    • INTERNET - WHAT INTERNET USERS SAY Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11
    • INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
    • INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
    • INTERNET - NATIONAL SURVEY TNS Data Source: TNS Feb ‘11
      • GEMIUS
        • Dir.bg
        • Economedia
        • Web Ground Group
        • Investor Group
        • IDG
        • Darik Web
        • Sanoma
        • Ms Key Group
        • Mail.bg
        • Other independent sites
      • NIELSEN
        • Netinfo
        • Economedia
        • Web Ground Group
        • Investor Group
        • IDG
        • Web Media Group
        • Mail.bg
        • Atol Group
        • Darik Web
        • Sanoma
      INTERNET - RESEARCH AGENCIES IN BG
    • Data Source: GEMIUS Research time period: February 2011 Target group: All15-45U INTERNET – TOP SITES
    • Data Source: Nielsen INTERNET – TOP SITES Research time period: February 2011 Target group: All15-45U
    • INTERNET – TOP SITES Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11 Research time period: Feb’10 –Feb’11 Target group: All15-45U
    • INTERNET – THE MOST VISITED SOCIAL NETWORK
      • Bulgaria
      • Country Audience – 1 988 160
      • Percent of Global Audience – 0.32
      The most active Facebook group is 18-34 Gender % Male 47,80% Female 52,20% Age % to 13 1,40% 14-17 12,80% 18-24 26,80% 25-34 31,20% 35-44 16,70% 45-54 7,10% 55-64 2,70% 65+ 1,40%
    • INTERNET – TOP ADVERTISERS 2010 Data Source: IAB
    • INTERNET – ONLINE GROSS BUDGET 2010 Data Source: IAB Display advertising holds strong leadership as the sum of revenues from online advertising in 2011 there is 26% growth compared to 2009 3.2 Million BGL
      • Online campaign track
        • A script is installed in each creative material (banner)
        • This script measures the effectiveness during and after the campaign – in total, per site and per creative material:
          • Number of impressions achieved
          • Unique impressions
          • Number of unique visitors reached
          • Reach and frequency achieved
          • Number of clicks / click rate (users, impressions)
          • Unique clicks
          • Average time spent per visitor
          • Geo profile of visitors reached
      INTERNET - POSSIBILITIES OF POST BUY MEASUREMENT
    • INTERNET - POSSIBILITIES FOR TARGETING
      • Online behavioral targeting
      • Step 1 : Technical measurement Measuring click behavior
      • (using cookies) delivers information on the subject and
      • frequency of visits to each page of your website.
      • Step2 : Online Surveying website users delivers
      • important data on socio-demographics, lifestyle and
      • product interests.
      • Step 3 : Creation of Profiles Surveyed users are
      • compared with non-surveyed users in real-time,
      • using statistical models = Predictions .
    • INTERNET – New Formats TVO Banner Example: http://webground.bg/banners/2011/samsung/11032011/ Rollband Example: http://demo.adocean.pl/?x=Rollband
    • INTERNET – New Formats Drawbridge Example: http://demo.adocean.pl/?x=Drawbridge Video Transition Example: http://demo.adocean.pl/?x=Videostitial
    • INTERNET – New Formats Sidekick Example: http://demo.adocean.pl/?x=Sidekick Rollband Video Example: http://demo.adocean.pl/?x=RollbandVideo
    • INTERNET – CURIOUS
      • Bulgaria ranks first in the European Union as the country which suffered the highest proportion of online virus infections, a European Commission statement said in February  2011
      • A plan to create an internet domain specifically for "adult" web sites has been given final approval by regulators (Mar 2011).
      • In honor of the traditional Bulgarian holiday the largest Internet search engine Google, put on Mar 1 st  2011 a Bulgarian martenitsa and wrote its traditional logo in red and white yarn tied with tassels.
    • The End