How I Learned to Stop Worrying and Love the Blog

How I Learned to Stop Worrying and Love the Blog
Kelley Lynn Kassa
@kelleylynnk

Today’s Takeaways
Getting started
Avoiding “abandoned blog” syndrome
Feeding the content beast
Blogging is like flossing
Getting the most out of your blog
You can be famous!
July 8, 2011
#wcmtl
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A Tip from Journalists
Who?
What?
When?
Where?
Why?
How?
July 8, 2011
#wcmtl
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Mission Statement
A mission statement is a informal statement of the purpose of your blog. It provides "the framework or context within which your blog’s content is formulated.
In simplest terms, the mission is the blog's reason for existence, and vision is what it wants to be.
Adapted from Wikipedia
July 8, 2011
#wcmtl
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Reasons for Blogging
Thought Leadership
Position you/your company as an expert
Share knowledge, insight
Communicate key messages
Job Search
Showcase your skills
Increase digital footprint
Share a Passion
Lead Generation
Drive traffic through SEO
Keyword-dense blogs enable traffic to “self-quality
Get Published
The Julie/Julia Project:http://blogs.salon.com/0001399/
“My Dad Reads too Many Books” http://www.boston.com/lifestyle/family/articles/2011/06/19/how_my_fathers_book_blog_ruined_my_life/
“Business blogs provide the opportunity for companies to start conversations about their products, services and brands.” – Blogging for Dummies

Blogging is like Flossing
Frequency
Blog regularly
Links
Build traffic
Objectivity
Provide value
Short
500 words
Search
Keyword terms

Blog Content
News articles
News recaps
Opinion pieces
Hot topics
Trends
Events
Interviews
Customer stories
Trends
First-hand experience/insights
Industry reports
July 8, 2011
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Useful tool: Editorial calendar widget: http://stresslimitdesign.com/editorial-calendar-plugin

SEO Tips
Select a keyword
Keyword strategy
In title
In first sentence
2nd time in first paragraph
In second paragraph
WP All in One SEO Pack
Best Practices
Include your name
Company/client name
Full terms and acronyms
Twitter hashtags
Others mentioned
July 8, 2011
#wcmtl
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Sree’s #1 Rule for Social Media…Be Interesting
helpful
useful
informative
relevant
practical
actionable
timely
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generous
credible
brief
entertaining
fun
occasionally funny

3 Tips on Comments
Always moderate
Comment on other blogs
Don’t confuse comments with analytics
July 8, 2011
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Interactive Discussion
Kelley Lynn Kassa
KLKassa@verizon.net
@KelleyLynnK
July 8, 2011
#wcmtl
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How I Learned to Stop Worrying and Love the Blog

by klkassa on Jul 08, 2011

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How I Learned to Stop Worrying and Love the Blog — Presentation Transcript