Interest in Marketing the Library Goals : Establish an event to be known by; Create visibility & a new level of consciousness; Build partnerships. When: October 2, 2009 Time: 6:30 to 9:30 p.m. Where: The Library Purchase $35 tickets at the Library or via our website: www.tasteofbrookfield.com The taste is coming! We invite you to join us in experiencing the library like you never have before. Silent Auction Items Include: Sox/Cubs/ Blackhawks tickets local gift certificates to Brookfield merchants/ theater tickets / zoo passes & much much more!
The Taste of Brookfield
@ Your Library
is an annual benefit for the Friends of the Library’s
long-term fundraising fund.
Attendees enjoy :
Foods from local merchants
A fantastic silent auction
Music by the Ross Hubbell Trio
Creation & Support By committee, but be selective & strategic; Limit involvement to a key handful of “growers”.
Getting There / Getting to Yes A year-long process of planning meetings; Structured divide & conquer approach in community; Never attempt the ask alone; Bring your shoe leather.
ROI Has Never Been in Dollars Payoff Comes From : Exposure / wow factor; Increasing position in community ensures long-term viability; Relationships trump all.
True Payoffs Attracting the non-user Library supporter; Library as economic development tool; Solidified partnerships with Village departments.
Outcomes & Observations Other community organizations step-up to compete; Guaranteed attendance includes community leaders / budding figures / politicians.
Insert a Dash of Politics Select a star emcee every year.
Insert a Dash of Politics Opportunity for the Library to demonstrate purposeful neutrality; Sharpen the event so stakeholders will invite those they’d like to impress.