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Hinsdale PL Fundraising Presentation

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Hinsdale Public Library / Lynn Elam

Hinsdale Public Library / Lynn Elam


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Transcript

  • 1. Kimberly Litland, Brookfield Public Library Lynn Elam, Hinsdale Public Library Nicki Seidl, Evergreen Park Public Library
  • 2.  
  • 3. Dining at Dewey’s The Purpose
    • Raise money for and awareness of the Library
      • Position the Library as a premiere institution by which residents want to be associated
        • Recruit new directors
            • Bring a buddy and his checkbook
  • 4. Dining at Dewey’s Budget and the ROI
    • What is the Return?
      • Do the numbers work?
      • Hard costs/Soft costs
      • Capacities
    • Are you thinking about the short or the long term?
      • A. Building the bank account
      • B. Building the supporter account
      • C. Both A and C
  • 5. Dining at Dewey’s The components
      • Why would anyone come? What’s our offer?
      • Food & Drink
        • Vendors and Cost
      • Celebrity and Entertainment
        • We’re a Library; get an author. Make sure the author can write and speak
        • Music
          • Live or the other kind
          • Set the room for mingling and moving around
  • 6. Dining at Dewey’s
    • Cocktails anyone?
      • Alcohol in the Library
        • Special Liquor License
        • Process and Fees
          • Library Staff – know the schedule of the governing body
          • Fee Waiver - because they love us
        • Required Approvals
          • Library Board of Trustees
          • Village Liquor Commissioner
          • Village Board of Trustees
  • 7. Dining at Dewey’s Timing is Everything
    • Deadlines and Drop Dead Dates
      • Schedule – work backward from the event date
        • What needs to happen and when does it need to happen
        • Build slippage into your model
        • The power of contingencies and alternates
  • 8. Dining at Dewey’s VIPs
  • 9. Dining at Dewey’s The Celebrity
  • 10. Dining at Dewey’s VIPs
  • 11. Dining at Dewey’s Labor Force
    • Staff and Volunteers – Grace under Pressure
      • Who is in charge? Depends
      • Who is doing what? Fluid!
      • Who is being supervised by whom? See above
      • Who gets the email when things don’t get done? Staff
      • Who comes to the rescue? Mostly staff
      • Who gets the credit for a successful outcome? Mostly volunteers
  • 12. Dining at Dewey’s Promote it
    • Spend your time and money right here
      • High/Low technologies
        • Video mash-up
        • Chalkboard
      • Think in multiples
        • Multiple messages
        • Multiple places
        • Multiple times
  • 13. Dining at Dewey’s Sell it
    • You are in Sales
      • A successful event relies on your ability to sell it
        • Your Network – who do you know?
          • Community leaders
          • Long-time/frequent patrons
          • Library volunteers
        • The List
          • Care and maintenance
        • Developing prospects
          • Vendors are the easy ones
  • 14. Dining at Dewey’s
    • Maintaining the Network
  • 15. Dining at Dewey’s
    • Developing Prospects
  • 16. Dining at Dewey’s Sell it
    • Sponsors
      • Make it worth their while
        • Create a benefit package that shows the value of spending money to support your cause
      • Ticket sales
        • Setting up your system
          • Make it easy
          • Make it professional and polished
  • 17. Dining at Dewey’s
    • Sponsor Benefit
  • 18. Dining at Dewey’s Schmooze it
    • The art of the Schmooze
      • First you had to promote it, then you had to sell it, now you have to schmooze it
        • Yes, you do
        • Yes, you can
        • Yes, your schmooze ability makes a difference
  • 19. Dining at Dewey’s
    • Schmooze it
  • 20. Dining at Dewey’s Post Event
    • Assessment and Evaluation
      • F2FMeeting/Conference Call
        • Committee Chairs
        • Library Staff
        • Report
          • What worked – what worked not so much
          • For next time
        • Records Management – New players
          • Creating and storing documents associated with the event
  • 21. Dining at Dewey’s The Benefits
    • Some money in the bank – tangible asset
    • Some new friends – expanded network
    • Some old friends who still like you – maintain core network
    • A community wide event associated with you –name recognition and visibility
    • An opportunity to spread the good word of the Library and how it enriches the lives of those who support it and use it – community pride
  • 22. Dining at Dewey’s Over and Over Again
    • Sustain and Repeat
      • Your community will know you by your events
        • Brand it – make it yours
          • Own your concept and stick to it.
        • Same time – Same channel
          • Keep the slot so people remember and associate what you did and when you did it