Hinsdale PL Fundraising Presentation
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Hinsdale PL Fundraising Presentation

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Hinsdale Public Library / Lynn Elam

Hinsdale Public Library / Lynn Elam

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    Hinsdale PL Fundraising Presentation Hinsdale PL Fundraising Presentation Presentation Transcript

    • Kimberly Litland, Brookfield Public Library Lynn Elam, Hinsdale Public Library Nicki Seidl, Evergreen Park Public Library
    •  
    • Dining at Dewey’s The Purpose
      • Raise money for and awareness of the Library
        • Position the Library as a premiere institution by which residents want to be associated
          • Recruit new directors
              • Bring a buddy and his checkbook
    • Dining at Dewey’s Budget and the ROI
      • What is the Return?
        • Do the numbers work?
        • Hard costs/Soft costs
        • Capacities
      • Are you thinking about the short or the long term?
        • A. Building the bank account
        • B. Building the supporter account
        • C. Both A and C
    • Dining at Dewey’s The components
        • Why would anyone come? What’s our offer?
        • Food & Drink
          • Vendors and Cost
        • Celebrity and Entertainment
          • We’re a Library; get an author. Make sure the author can write and speak
          • Music
            • Live or the other kind
            • Set the room for mingling and moving around
    • Dining at Dewey’s
      • Cocktails anyone?
        • Alcohol in the Library
          • Special Liquor License
          • Process and Fees
            • Library Staff – know the schedule of the governing body
            • Fee Waiver - because they love us
          • Required Approvals
            • Library Board of Trustees
            • Village Liquor Commissioner
            • Village Board of Trustees
    • Dining at Dewey’s Timing is Everything
      • Deadlines and Drop Dead Dates
        • Schedule – work backward from the event date
          • What needs to happen and when does it need to happen
          • Build slippage into your model
          • The power of contingencies and alternates
    • Dining at Dewey’s VIPs
    • Dining at Dewey’s The Celebrity
    • Dining at Dewey’s VIPs
    • Dining at Dewey’s Labor Force
      • Staff and Volunteers – Grace under Pressure
        • Who is in charge? Depends
        • Who is doing what? Fluid!
        • Who is being supervised by whom? See above
        • Who gets the email when things don’t get done? Staff
        • Who comes to the rescue? Mostly staff
        • Who gets the credit for a successful outcome? Mostly volunteers
    • Dining at Dewey’s Promote it
      • Spend your time and money right here
        • High/Low technologies
          • Video mash-up
          • Chalkboard
        • Think in multiples
          • Multiple messages
          • Multiple places
          • Multiple times
    • Dining at Dewey’s Sell it
      • You are in Sales
        • A successful event relies on your ability to sell it
          • Your Network – who do you know?
            • Community leaders
            • Long-time/frequent patrons
            • Library volunteers
          • The List
            • Care and maintenance
          • Developing prospects
            • Vendors are the easy ones
    • Dining at Dewey’s
      • Maintaining the Network
    • Dining at Dewey’s
      • Developing Prospects
    • Dining at Dewey’s Sell it
      • Sponsors
        • Make it worth their while
          • Create a benefit package that shows the value of spending money to support your cause
        • Ticket sales
          • Setting up your system
            • Make it easy
            • Make it professional and polished
    • Dining at Dewey’s
      • Sponsor Benefit
    • Dining at Dewey’s Schmooze it
      • The art of the Schmooze
        • First you had to promote it, then you had to sell it, now you have to schmooze it
          • Yes, you do
          • Yes, you can
          • Yes, your schmooze ability makes a difference
    • Dining at Dewey’s
      • Schmooze it
    • Dining at Dewey’s Post Event
      • Assessment and Evaluation
        • F2FMeeting/Conference Call
          • Committee Chairs
          • Library Staff
          • Report
            • What worked – what worked not so much
            • For next time
          • Records Management – New players
            • Creating and storing documents associated with the event
    • Dining at Dewey’s The Benefits
      • Some money in the bank – tangible asset
      • Some new friends – expanded network
      • Some old friends who still like you – maintain core network
      • A community wide event associated with you –name recognition and visibility
      • An opportunity to spread the good word of the Library and how it enriches the lives of those who support it and use it – community pride
    • Dining at Dewey’s Over and Over Again
      • Sustain and Repeat
        • Your community will know you by your events
          • Brand it – make it yours
            • Own your concept and stick to it.
          • Same time – Same channel
            • Keep the slot so people remember and associate what you did and when you did it